Financially Incorrect

Building the Matwana Culture: Graff Matwana dishes out Matatu trade secrets | Ep 63


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Episode >>>>>

In this episode, Graff Matwana takes us on a wild ride through his journey in the matatu and creative industries. From his childhood love for the matatu culture in Kenya to the hustle and grind that led him to success, Graff's story is all about determination! Starting with just a camera and a vision, he built the Matwana Culture brand, celebrating the vibrant, colorful world of matatus. It took seven years of hard work and even some branding projects to finally become profitable.

He’s worked with big names like Vans and even King Charles! Plus, Graff breaks down the money side of the matatu biz, sharing how drivers, conductors, and seat fillers all earn differently, and why getting loans for this industry isn’t easy. If you're thinking about diving into the matatu business, Graff's got some real talk for you—know your investment, customize smart, and understand your audience.
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