In the latest eCommerce odyssey podcast, Trevor interviews Dean Niesten and Rik Koopman from Social Media agency Dr Traffic. Amongst other things they talked about:What does Dr Traffic do?What investment would you recommend in organic vs. Paid SocialWhat is the best measure of ROI in social?What ROI should merchants aim for?What are the channels you would recommend investing in?Where do you see Facebook/Instagram eCommerce solution going?What has inspired you recently?Dr Traffic was interviewed by Trevor Ginn from Vendlab.com, an e-commerce agency specialising in online marketplaces and international sales.