In this episode, we’re joined by William Gasner, co-founder of Stack Influence (https://stackinfluence.com/) a platform that helps eCommerce brands drive product awareness through micro-influencer marketing at scale. Stack Influence connects brands with thousands of everyday influencers to generate authentic content, boost social proof, and increase sales.

Topics we discussed:

• What does Stack Influence do?
• Where did you get the idea from?
• What is a micro influencer. Is everyone a micro influencer these days?
• What is the relative effectiveness of micro vs macro influencers?
• What are the costs? How cost-effective is it?
• How do you track results?
• What social media platforms do you work with? Which one works best
• How does the process work?
• Does this work with marketplaces or just websites?
• What kind of products does your platform work for?
• What is the future of influencer marketing?
• What has inspired you recently?

How to Grow Your eCommerce Business is product by VendLab (https://www.vendlab.com) an Amazon growth agency.

In this episode of How to Grow Your eCommerce Business, Trevor sits down with John Gargiulo from Airpost (https://airpost.ai/) to explore how AI is helping eCommerce brands create high-converting ads with ease!

Topics we cover:

• What is the process of creating a video using Airpost?
• What makes a good video?
• How does AI help?
• What are the best platforms to publish video ads?
• Who do video ads work best for?
• What are your video creation best practice tips?
• What kind of performance are you seeing from the videos?
• What is the future of video ads?
• What has inspired you recently?

How to Grow Your eCommerce Business is a podcast from the multi-channel eCommerce agency Vendlab (www.vendlab.com)

In this episode of the How to Grow Your eCommerce Business Podcast, we explore opportunities on platforms like Walmart, Bol.com, and Allegro, sharing expert insights and strategies to scale your online business successfully.

Marketplaces we cover:

In this episode of How to Grow Your eCommerce Business features Trevor interviews Rep Ai (www.hellorep.ai). The Rep AI chatbot guides and supports shoppers at the right moment—boosting sales, resolving inquiries, and delivering data-driven insights for an optimized shopping experience.

Topics we cover:

This episode of the How to Grow your eCommerce Business Podcast covers strategies, insights, and success stories to help you scale your eCommerce business globally.

This episode is sponsored by the multi-channel eCommerce consultancy VendLab (www.vendlab.com)

Topics covered:

Advantages of international trade

Grow sales by up to 50%

-         Reach new audience

-         Grow sales

-         Less price competitive

Disadvantages

-         Customer service issues

-         Shipping times

-         Currency conversion

-         Compliance

-         VAT registrations

-         Duty

-         Fragile items

Types of international trade

-         Simple

-         Advanced

Shipping options

-         Ship from domestic location

-         Local fulfilment

-         Special mention: FBA and Pan-EU FBA

What the major international sales channels

-         Amazon

-         eBay

-         Google Shopping

-         Local sites - Cdiscount, Bol.com

Google Shopping

-         Can do this all from the same Merchant centre/Google Ads

-         Multi-language feed

-         Localisation of website

-         Accept multiple currencies

Amazon

-         Works same in every country

-         Automatic translation

-         Combined EU and NA accounts

-         Remote FBA

-         Pan-EU FBA

In this episode of How to Grow Your eCommerce Business, we explore how this often-overlooked strategy can transform your online business. In this podcast, we’ll uncover actionable insights and proven tactics to help you build deeper customer connections, drive repeat sales, and maximize your ROI through the power of email.

The episode is sponsored by the multi-channel eCommerce Agency VendLab (www.vendlab.com)

Topics we cover:

Why is email marketing still important in the age of social

media

Types of email

Best way to send emails

Collecting emails

Maximising deliverability

Best practice for writing emails

Keep it short

Use a single link multiple times

Send frequently

Include clear calls to action

What you should do today if you don't do anything else:

In this episode of How to Grow Your eCommerce Business, we dive into the key strategies every seller needs to protect their account and navigate Amazon's complex policies. From proactive compliance tips to recovery steps after a suspension, we’re here to help you stay ahead of the curve and keep your business on track.

Topics we cover:

In this episode we discuss how eBay helps businesses to grow and thrive in the global marketplace. From reaching millions of customers worldwide to leveraging powerful selling tools, we’ll explore how eBay can be a successful channel for our business.

Things we discuss:

In this episode of the How to Grow your eCommerce Business Podcast, we explore the art and science of turning website visitors into loyal customers. From actionable strategies to expert insights, we’re here to help you optimize your digital presence and boost your bottom line.

How to Grow your eCommerce Busienss is sponsored by the D2C eCommerce agency VendLab: (www.vendlab.com).

Topics we discuss:

How to Grow Your eCommerce Business is sponsored by the multi-channel eCommerce Business Vendlab (⁠⁠⁠www.vendlab.com⁠⁠⁠). Contact us if you want to discuss growing your eCommerce business.

This is because it offers an intuitive, user-friendly interface and powerful tools for inventory management, marketing, and customer engagement. Its scalability and extensive app ecosystem make it ideal for businesses of all sizes, from startups to global enterprises.