The Soft Life with Saddie Baddies

Building Your Personal Brand & Authenticity as a Creator


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Featured in Apple Podcasts 2023 Women’s History Month Collection: A New Era.

Building your own personal brand is key to making it professionally/creatively and feeling good about yourself. To make your personal brand really stick, you have to know what makes you unique, know who you're talking to, and how to create a consistent brand message across all channels. By being yourself, but staying open to learning and adapting, you'll be be able to develop your personal and professional goals and building a like-minded community.

In this episode, we’ll discuss:

  1. What exactly a personal brand is and how you can leverage it and develop positive outcomes
  • How to develop your brand identity, including choosing a name, logo, visual style, creating a consistent brand voice and tone, and choosing the right platforms for your personal brand
  • Case studies on who baddies (like Princess Ice Spice 🧊) who’ve nailed building their own personal brands down to a science, and takeaways on how to apply these lessons to yourself
  • ANNOUNCEMENTS & EPISODE LINKS

    Check out our feature in ESSENCE about The Soft Life (also in print!) as well as Taking a Sabbatical

    Listen to our episode with Ri Turner, founder of For the Healthy Hoes podcast here

    Check out Alex Wolf, tech philosopher, entrepreneur and “the girl who made business pink” 💕 here

    STAY IN THE LOOP

    You can stay in the loop with all the other #saddiebaddies by following us on all socials and subscribe to this podcast for weekly episodes:

    Instagram, Pinterest, Twitter, TikTok: @saddie_baddies

    Website and newsletter: www.saddiebaddies.com

    Follow the official IG page, @thesoftlifepod!

    CONNECT

    Have a burning question for us? Want to suggest a guest or a topic for our next episode? Send us a message via email to [email protected] or DM us on IG!

    Stay connected with your host, Priscilla O. Agyeman, MPH via IG

    Don’t forget to leave us a rating and review on Apple and Spotify!

    CREDITS

    Directed by: Priscilla O. Agyeman,MPH

    Mixing & Engineering by: Eduay Peña

    Sounds by: Eduay Peña

    ...more
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    The Soft Life with Saddie BaddiesBy Saddie Baddies

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