The lawsuits, litigation and legal concerns on the buyer side prove two things about our industry. The landscape for buyer’s agents is shifting, and unlike the listings side, agents in that space are heavily misunderstood.

That doesn’t mean agents who work buyers are obsolete, you just have to differentiate yourself by proving the value you bring to the table.

How do we demonstrate our value? What do buyers care about? In this episode, I share strategies to showcase your value, and how to preserve and increase the buyer side of your business.

Buyers agents are important but they are misunderstood. -Greg Harrelson

Three Things You’ll Learn In This Episode  

-Misunderstood but necessary

There’s a concern that buyer’s agents’ days are numbered, is that true?

-Bringing certainty to the transaction

How can we help buyers cut through the confusion?

-Simplify and save time

How do we shift how we communicate with buyers?