Built by Business: Amazon FBA, E-Commerce, Brand Building

In this Amazon Quick Tip, I answer this question: I have products that are not selling as well as expected. But to provide customers more options, is it okay to still leave these products available on my Amazon storefront but not run PPC on them?

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https://www.andyisom.com/

Sellerboard: http://sellerboard.com/?p=01393

SmartScout: https://smartscout.com/?fpr=andy71

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

In this episode, I sit down with Connor Hance from Enhance Pickleball to discuss the power of short-form content in boosting your online presence. Connor shares how creating quick, engaging content can help you get more "shots on goal," increasing visibility and driving more traffic to your brand. We dive into strategies that leverage platforms like TikTok and Instagram, highlighting how short-form videos can create opportunities for growth, especially for niche markets like pickleball.

Enhance Pickleball website

Enhance Pickleball Instagram

Enhance Pickleball TikTok

Enhance Pickleball YouTube

⬇️ Click to view my available resources!

https://www.andyisom.com/

Sellerboard: http://sellerboard.com/?p=01393

SmartScout: https://smartscout.com/?fpr=andy71

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

Topics this week include: Upload 3D models to help drive conversions, Maximum durations for coupons will be updated, Update to full truckload and intermodal trailer seal policy

In the News Links:

• The rise of Social Commerce: A growth opportunity for brands
• The Rise Of Social Shopping And The Opportunity Ahead

⬇️ Click to view my available resources!

www.andyisom.com

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

In this Amazon Quick Tip, I answer this question: Having a hard time predicting what PPC budget I should keep aside per month. Could you also dive into your PPC optimization services and how to figure out if it's a right fit?

⬇️ Click to view my available resources!

https://www.andyisom.com/

Sellerboard: http://sellerboard.com/?p=01393

SmartScout: https://smartscout.com/?fpr=andy71

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

In this Amazon Quick Tip, I answer this question: I know you preach a premium pricing strategy, but how do you know how to price your product when there's a huge range in your market? I'm struggling to determine the pricing for my product.

⬇️ Click to view my available resources!

https://www.andyisom.com/

Sellerboard: http://sellerboard.com/?p=01393

SmartScout: https://smartscout.com/?fpr=andy71

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

In this Amazon Quick Tip, I answer how to calculate the inbound fee when sending to multiple locations.

⬇️ Click to view my available resources!

https://www.andyisom.com/

Sellerboard: http://sellerboard.com/?p=01393

SmartScout: https://smartscout.com/?fpr=andy71

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

Starting your Amazon business is a lot like having your first child—you learn by doing. In this episode, I discuss where to focus your time when you don't have a big team to support you. For small business owners who feel overwhelmed and unsure where to direct their efforts, I offer practical tips on prioritizing your tasks. With constant demands and no one else to handle them, knowing how to manage your time effectively is crucial.

⬇️ Click to view my available resources!

https://www.andyisom.com/

Sellerboard: http://sellerboard.com/?p=01393

SmartScout: https://smartscout.com/?fpr=andy71

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

With billions of people using TikTok daily, the platform has quickly transformed into a powerful search engine and dynamic shopfront. Recognizing this shift, TikTok Shop is becoming an essential part of modern e-commerce strategies.

In this episode, I talk with Mina Elias about the potential of TikTok Shop and how it can enhance your Amazon business strategy. Mina explains why investing in TikTok Shop is a smart move for sellers who want to stay competitive. We discuss how TikTok's unique algorithm can boost your brand's visibility, drive traffic, and increase sales.

Whether you're looking to expand your reach or diversify your sales channels, this conversation offers valuable insights on leveraging TikTok Shop as part of a comprehensive Amazon strategy.

Mina's YouTube Channel

⬇️ Click to view my available resources!

https://www.andyisom.com/

Sellerboard: http://sellerboard.com/?p=01393

SmartScout: https://smartscout.com/?fpr=andy71

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

Effective inventory management is crucial for maintaining a successful business on Amazon. In this episode, I discuss how to determine the optimal amount of inventory to order. I explain the Reorder Point Formula and recommend examining reports like FBA Inventory and Restock Inventory. My key tip is to ensure you're not only reordering based on current sales but also considering future demand and peak times, including seasonal products and holidays such as Christmas.

⬇️ Click to view my available resources!

https://www.andyisom.com/

Sellerboard: http://sellerboard.com/?p=01393

SmartScout: https://smartscout.com/?fpr=andy71

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

Liquidation involves selling your inventory at a reduced price to recover some of your initial investment. Reasons for liquidation can include overstock, poor sales performance, and changes in consumer demand. Holding onto inventory can tie up your capital, making liquidation a way to cut your losses.

In this episode, I discuss how to determine if a product is worthy of liquidation and the steps to take. I cover which reports to examine, how to submit a removal order, and alternative options to recover your investment on a losing product. Learn how to avoid long-term storage fees on Amazon and make informed decisions about your inventory.

⬇️ Click to view my available resources!

https://www.andyisom.com/

Sellerboard: http://sellerboard.com/?p=01393

SmartScout: https://smartscout.com/?fpr=andy71

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!