Built by Business: Amazon FBA, E-Commerce, Brand Building

In this episode, I share five significant client wins from our PPC agency. I'll detail the results we achieved and the exact strategies we used to reach those goals. Covering the full spectrum, from smaller clients to those we helped reach $11 million in sales on Amazon.

⬇️ Click to view my available resources!

https://www.andyisom.com/

Sellerboard: http://sellerboard.com/?p=01393

SmartScout: https://smartscout.com/?fpr=andy71

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

As competition intensifies on Amazon, it's crucial to elevate your game. To identify your strengths and weaknesses, a SWOT analysis is essential. If you're struggling to achieve the desired results, it's likely due to a gap in the necessary skills for success. In this episode, I discuss the importance of conducting a SWOT analysis and how it can help you understand your business better and pinpoint areas for improvement.

⬇️ Click to view my available resources!

https://www.andyisom.com/

Sellerboard: http://sellerboard.com/?p=01393

SmartScout: https://smartscout.com/?fpr=andy71

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

Since 2020, I've been getting the same question: "Andy, is Amazon FBA dead? These fee updates are crazy!" In this episode, I address this pressing question and provide an updated perspective for 2024. Despite Amazon increasing FBA fulfillment fees by an average of 5.2%, third-party sellers grew by 18% in Q4 of 2024.

You can still be successful on Amazon—it's all about understanding how to make the most out of opportunities over time.

⬇️ Click to view my available resources!

https://www.andyisom.com/

Sellerboard: http://sellerboard.com/?p=01393

SmartScout: https://smartscout.com/?fpr=andy71

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

If you're not on top of your FBA shipments, some units may go missing because Amazon occasionally loses inventory. In this episode, I discuss how you can get reimbursed for lost inventory. Amazon won't automatically compensate you for missing items—you have to request reimbursement. However, it's not as simple as sending a message. You need to provide documentation and shipping invoices to prove the inventory is missing. While the process can be tricky and time-consuming, I share valuable tips to navigate it successfully.

⬇️ Click to view my available resources!

https://www.andyisom.com/

Sellerboard: http://sellerboard.com/?p=01393

SmartScout: https://smartscout.com/?fpr=andy71

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

In medieval times, a moat protected castles from enemies. In 2024 and beyond, creating a "moat" around your brand is essential for success in e-commerce. It's no longer enough to have a great product; you need to give your market compelling reasons to purchase your products and remain loyal to your community long-term.

In this episode, I discuss strategies for building this protective moat around your brand, ensuring lasting success and customer loyalty. Learn how to fortify your brand and thrive in the competitive e-commerce landscape.

⬇️ Click to view my available resources!

https://www.andyisom.com/

Sellerboard: http://sellerboard.com/?p=01393

SmartScout: https://smartscout.com/?fpr=andy71

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

Just because a market is saturated doesn't mean you can't be successful. Success comes from differentiating yourself—being special, better, and resonating deeply with a specific audience. This process begins with identifying your ideal customer avatar, which involves understanding the unique needs, preferences, and pain points of your target audience. By tailoring your products, services, and marketing strategies to this well-defined group, you can create a compelling value proposition that sets you apart from the competition.

In this episode, I talk about the benefits of niching down and why it's important to do it if you want to be successful in 2024. I also share examples of brands that did a great job with niching down. Learn how focusing on a niche can help you stand out and thrive in a crowded market.

⬇️ Click to view my available resources!

https://www.andyisom.com/

Sellerboard: http://sellerboard.com/?p=01393

SmartScout: https://smartscout.com/?fpr=andy71

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

In this episode, I talk about the six common Amazon FBA mistakes people make:

1. Inaccurate product research
2. Ignoring Amazon's fees
3. Poor inventory management
4. Neglecting product listing optimization
5. Poor PPC advertising management
6. Ignoring Amazon's policies

⬇️ Click to view my available resources!

https://www.andyisom.com/

Sellerboard: http://sellerboard.com/?p=01393

SmartScout: https://smartscout.com/?fpr=andy71

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

In this episode, I address a question from my weekly Q&A call: "Should I pay the mold fees and create a fully customized product, or should I simply sell what my supplier already has in stock?" I share the three key advantages of having a unique product, helping you make informed decisions about your product strategy.

⬇️ Click to view my available resources!

https://www.andyisom.com/

Sellerboard: http://sellerboard.com/?p=01393

SmartScout: https://smartscout.com/?fpr=andy71

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

If you're doing the private label business model, you know how important Amazon PPC is, however, it's getting more and more competitive. It's harder to convert people through this plus advertising costs continue to rise. To beat competition, you have to be more creative when advertising your product. In this episode, I talk about the effectiveness of the Amazon Creator Connections program and share insights and results from launching it two months ago.

⬇️ Click to view my available resources!

https://www.andyisom.com/

Sellerboard: http://sellerboard.com/?p=01393

SmartScout: https://smartscout.com/?fpr=andy71

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

In this episode, we dive into the crucial role of product variations in building brand equity and customer trust. When a listing offers only one style, size, or color, it may lack brand appeal and hinder brand establishment. Using Geometry as a case study, we explore why adding variations is vital to the success of your products.

⬇️ Click to view my available resources!

https://www.andyisom.com/

Sellerboard: http://sellerboard.com/?p=01393

SmartScout: https://smartscout.com/?fpr=andy71

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!