Built by Business: Amazon FBA, E-Commerce, Brand Building

You don't need to reinvent the wheel on Amazon. You just need to study the winners. In this episode of Built by Business, Andy Isom walks you through how to reverse-engineer high-performing competitors, spot market patterns, and use them to improve your own product listings, offers, and strategy—without copying.

From title structure and image strategy to pricing, reviews, and keyword data, this episode is a blueprint for becoming a sharper operator in your niche.

Need help finding what your competitors are doing right?

Get a Free Amazon Brand Audit at www.weavos.io

The old way of doing product research—chasing keywords and trends—isn't enough in 2025. In this episode of Built by Business, Andy Isom breaks down why the smartest brand builders are flipping the process: starting with audience, vision, and significance before ever opening a tool like Helium 10.

You'll learn how to validate product ideas that lead to long-term brand equity—not just a temporary ranking spike. If you're tired of copycat listings and shallow launches, this episode is your blueprint for deeper product strategy.

Need help finding a product that's defensible and desirable?

Request your Free Amazon Brand Audit at www.weavos.io

Most Amazon sellers are addicted to revenue—but they're starving for profit. In this episode of Built by Business, Andy Isom breaks down the most common margin killers hiding in your Amazon business—and the simple levers you can pull this week to start keeping more of what you earn.

From FBA storage fees and PPC waste to freight negotiations and bundling tricks, this episode delivers practical insights to build a healthier, more scalable business—without chasing more orders.

Want personalized help identifying your margin killers?

Request a Free Amazon Brand Audit at: www.weavos.io

How to Avoid $45,000 Mistakes in Less Than an Hour | Amazon FBA Coaching + Strategy Call Insights

Booking a 1-on-1 consulting call might sound expensive—but what if it saved you from a five-figure mistake? In this episode of Built by Business, Andy shares behind-the-scenes moments from real consulting sessions with Amazon FBA sellers and e-commerce founders. You'll hear how simple strategy shifts helped sellers avoid massive losses, restructure ads, and gain clarity on product positioning.

Whether you're stuck on what to sell, where to optimize, or when to scale—this episode will show you the power of sharp feedback at the right moment.

Book a consulting call here on my website: www.andyisom.com

In this episode, we're discussing the topic of designing your business that works around your ideal lifestyle. "Dreams melt like ice cream." If you want to enjoy the journey now, you need to focus on the things that really matter. My special micro guest (and mentor) Richie Norton, shares some insights into:

• What's one mindset shift or system you've used to make sure your business serves your life—not the other way around?
• What's one piece of advice that sounds smart—but actually holds entrepreneurs back?

This can serve as a good refocus session to align your ideal lifestyle first, and then do the things that fit within your life.

All my resources: www.andyisom.com

Richies resources: https://richienorton.com/

Struggling to decide if you should hire in-house or outsource? In this episode of Built by Business, Andy breaks down the real cost—and profit impact—of agencies, freelancers, virtual assistants, and full-time hires.

Learn how to evaluate ROI by role, avoid common hiring mistakes, and follow a smart three-phase framework to build a team that grows with your business, not against it.

This is a must-listen for e-commerce founders and Amazon brand owners looking to scale lean, fast, and profitably.

Grab your free Amazon brand audit at www.weavos.io or DM Andy "audit" on Instagram.

In today's episode, I'm breaking down the types of products you don't want to sell on Amazon—specifically, items that customers treat like rentals. These are the "use it once and return it" traps that kill margins and crush seller morale. I'll share why these products create constant headaches, including behind the scenes from my weekly internal meeting and coaching call with my students.

In 2025, being "different" on Amazon isn't enough. Product tweaks and minor upgrades don't move the needle when the market is flooded with lookalikes. In this episode of Built by Business with Andy Isom, we unpack why traditional product differentiation has lost its edge—and what actually works today: strategic brand positioning.

I'm sharing behind the scenes of a consulting call, we'll review the Product/Marketing Matrix, how market significance outperforms feature changes, and Amazon-native brand examples that win without being the cheapest or most advanced.

Whether you're building a new private label product or trying to revive a flat listing, this episode will give you a fresh lens for standing out where it matters most.

Grab an audit or consulting call here: www.andyisom.com

Hiring the right team is one of the biggest challenges brand owners face—especially in the early stages of growth. In this episode of Built for This, Andy Isom is joined by Michael Jordan, co-CEO of Bad Marketing, to break down a smarter hiring strategy for e-commerce and Amazon sellers.

We dive into which roles to hire first, where to find top talent outside of the usual "go hire a Filipino VA" playbook, and how to scale your Amazon or E-Commerce team globally without wasting money. If you're ready to stop doing everything yourself and start building a team that actually moves your brand forward, this episode is your blueprint.

My favorite SOP recording tool: www.loom.com

Get a free audit of your brand to see if you qualify for subsidized management here: www.weavos.io

Great products on Amazon don't sell themselves. Great offers do.

In this episode of Built by Business, Andy breaks down why most Amazon and DTC founders are stuck, not because of bad ads or bad products, but because their offer simply isn't compelling. If your sales are flat, your CACs are climbing, and nothing seems to work… this is the episode you need to hear.

Learn the 5 traits of irresistible offers, how to boost conversions without changing your product, and why fixing your offer is often the cheapest way to scale.

Best of all, grab a free audit of your offer at www.weavos.io

Or if you simply want a personalized 1-hour consulting call, you can book with me on my website www.andyisom.com