What actually makes people convert? 🤔 In this week's episode, Sarah dissects one of her new favorite books on neuromarketing and psychology based advertising. She also sheds light on why most DTC brands ads are "hated" by the brain…and what you can do to change that in 2025 and beyond.

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Thanks to Cytrus for the theme song, "Sky High" You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf