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Bull Shark Charged Him… I Said “Raise Prices or We’re Done”
When a 10-foot bull shark charges straight at you underwater… most people would be “fin-ished.” Richard Bassett? He just stared it down, stayed ice-cold, and watched it turn away. You won’t wanna hear about this unique industry and how Rich has never looked back.. Unless there is a shark behind him!
Today I’ve got the CEO of – the Barnacle King – and how Rich went from a chill underwater photographer scraping barnacles off mega-yachts in South Florida… to building a 30%-a-year, recurring-revenue empire that now runs itself while he kicks back in Atlanta.
Picture this: You’re 80 feet down under water, alone…when a 10-foot bull shark – one of the most aggressive predators on the planet – comes straight at you! We get to hear all about this experience and how Rich is making HUGE waves in this wet and wild industry.
Highlight Clips
-Bull Shark Charged Straight At Me Underwater – Full Story
-10-Year-Old Washing Cars for Cash → Barnacle King Origin
-“Raise Your Prices Tomorrow… Or Never Talk to Me Again”
-Raised Prices Overnight – Didn’t Lose a Single Client
-Staring Down a 10-ft Bull Shark Like It’s Nothing
Don’t forget to come back for my next explosive episode. I’m here for you twice a week!
Follow my guest at:
-Instagram: https://www.instagram.com/barnacleking
-Webpage: https://barnacleking.com/
-Facebook: https://www.facebook.com/barnacleking
-TikTok: https://www.tiktok.com/@thebarnacleking
Follow me on all Social Media: @LanceBachmann
Exit Rich: Home Service Secrets with Lance Bachmann
Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity:
https://roofconference.com/
December 3-5, 2025
JW Marriott - Marco Island, FL
Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/
Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/
Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/
Follow us: https://beacons.ai/lance_bachmann
YouTube: https://www.youtube.com/@lancebachmann
IG: lancebachmann
Facebook: LanceBachmannOfficial
X: @lancebachmann
TikTok: @lancebachmann
Podcast
Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846
Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a
Leave us a review!
Website: https://lbachmanncapital.com/
LFG
#roofing #business #entrepreneurship
View all episodes
By LB Capital, LLC
4.9
139139 ratings
When a 10-foot bull shark charges straight at you underwater… most people would be “fin-ished.” Richard Bassett? He just stared it down, stayed ice-cold, and watched it turn away. You won’t wanna hear about this unique industry and how Rich has never looked back.. Unless there is a shark behind him!
Today I’ve got the CEO of – the Barnacle King – and how Rich went from a chill underwater photographer scraping barnacles off mega-yachts in South Florida… to building a 30%-a-year, recurring-revenue empire that now runs itself while he kicks back in Atlanta.
Picture this: You’re 80 feet down under water, alone…when a 10-foot bull shark – one of the most aggressive predators on the planet – comes straight at you! We get to hear all about this experience and how Rich is making HUGE waves in this wet and wild industry.
Highlight Clips
-Bull Shark Charged Straight At Me Underwater – Full Story
-10-Year-Old Washing Cars for Cash → Barnacle King Origin
-“Raise Your Prices Tomorrow… Or Never Talk to Me Again”
-Raised Prices Overnight – Didn’t Lose a Single Client
-Staring Down a 10-ft Bull Shark Like It’s Nothing
Don’t forget to come back for my next explosive episode. I’m here for you twice a week!
Follow my guest at:
-Instagram: https://www.instagram.com/barnacleking
-Webpage: https://barnacleking.com/
-Facebook: https://www.facebook.com/barnacleking
-TikTok: https://www.tiktok.com/@thebarnacleking
Follow me on all Social Media: @LanceBachmann
Exit Rich: Home Service Secrets with Lance Bachmann
Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity:
https://roofconference.com/
December 3-5, 2025
JW Marriott - Marco Island, FL
Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/
Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/
Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/
Follow us: https://beacons.ai/lance_bachmann
YouTube: https://www.youtube.com/@lancebachmann
IG: lancebachmann
Facebook: LanceBachmannOfficial
X: @lancebachmann
TikTok: @lancebachmann
Podcast
Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846
Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a
Leave us a review!
Website: https://lbachmanncapital.com/
LFG
#roofing #business #entrepreneurship
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