In 2016 David Gaylord was a Shopify employee looking for a side hustle. Then he came up with a funky idea: skincare lotions for hair removal along bikini lines. The business name was even funkier: Bushbalm.

Fast forward to 2023, and Bushbalm is booming, selling lotions and trimmers directly to thousands of consumers and wholesale to Ulta Beauty and 3,000 waxing salons. It spends a whopping $200,000 per month on Facebook ads.

In this conversation, Gaylord shares his journey, addressing sales channels, marketing tactics, and, yes, the name.

For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6qjY

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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This is take 1 from Derek at Voice Jungle.