Business Done Differently with Jesse Cole

Do you ever wonder what makes WWE a legend in the sports entertainment industry? Jonny Greco, the current Vice President of Live Entertainment for the Seattle Kraken who has had immense experience working with WWE, boils it down to one vital factor: listening. Jonny explains that WWE is very fan-centric; it's all about the business of making smiles! If you want to succeed in your industry, you have to listen to your people and adjust accordingly. Go out of your way to engage with your fans and make them happy! If you want inspiration on how you can expand your business and create satisfied customers, then this episode is for you. Tune in and learn valuable insights from the one and only Jonny Greco!

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Only a handful of your clients will ever become the staunchest advocates for your business. These “one-percenters” or “customer evangelists” are the ones who will bring more people in the fold for you. Yet so many businesses take these people for granted. Do you have a healthy relationship with yours? This is but one of the many surprising things that business owners can learn from the one and only Lady Gaga. Former drag performer and Little Monster Jackie Huba unpacks this Gaga magic for everyone in her book “Monster Loyalty” and created the term “customer evangelism” to describe the Little Monster phenomenon. In this conversation, he shares with Jesse Cole how that magic can be replicated in any business. Listen in and learn how a pop star’s success can be a game-changing example for your business growth.

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Building a business takes work, but building a great brand takes work, obsession, and borderline crazy dedication for it to work. That’s if you do it the right way. Multiply that by 10,000 and you’ve got yourself a brand of Fans First caliber. But why should you get over the top several times over in order to attract dedicated fans to your brand? Jesse Cole knows from experience that it’s because there is no better way to be first in your customers’ minds. If you have any idea what Fans First is all about, you would know what he’s talking about. Listen in as he shares how the Fans First brand came about and pick up some timeless wisdom from that experience that you can apply on your own. Jesse also talks about their upcoming second book, which he hopes will solidify his brand’s legacy in business and entertainment.

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If you haven’t heard of the term “professional fan,” that’s because there is only one of it in the world. That person is the one and only Cameron Hughes, the huge persona behind the book, King of Cheer, where he shares countless stories of how taking chances, challenging the status quo, and finding unique and outrageous ways to contribute to a team. In this episode, he joins Jesse Cole to go deep on creating moments that matter on how you can give permission for others to stand out and how to put the spotlight on others. Buckle up for you will soon learn why Cameron leaves everybody he touches truly inspired and fired up.

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Every other company claims that they view their employees as their greatest asset, but talk is cheap if you have nothing concrete to show for it. If you have read “The Dream Manager,” you would have marveled at how a certain cleaning company in Cincinnati models the ideal company culture and you may even have wondered if such a company really exists. The short answer is: it does and its owners and leaders are just ordinary entrepreneurs who were merely trying to do their best to solve a business problem. Listen in as Jesse Cole brings in Mary Miller, the CEO and owner of JANCOA and the very persona behind the dream manager. In this conversation she shares how to create a culture of caring and help your employees achieve their dreams, how to hire differently, how to ask different questions and how to dramatically lower turnover and attract amazing people.

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The best people in any business look beyond success and constantly strive to do something bigger and better. Sports marketing guru Brandon Steiner lives by this principle every day. You would think that someone who has built a brand as iconic as Steiner Sports and bought the Yankee Stadium at one point in their lives is living at the pinnacle of achievement, but Brandon refuses to settle for success. To him, being in capacity is a sure road to mediocrity and what distinguishes us, humans from the rest of the animal kingdom is our ability to take everything we do best of and try to do better. Through his books, podcast and speaking engagements, Brandon endeavors to inspire leaders and entrepreneurs to stop wallowing in their past successes and ask themselves, “What else?” Pick up some lessons, encouragement and other Steinerisms that you can take in your own journey to greatness as Brandon speaks with Jesse Cole in this episode of all episodes.

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To disrupt yourself means that you try something that's never been done before, challenging the statusquo and the industry standard. In this episode, Jesse Cole explains whyit's vital to disrupt yourself. Youdon't have to look far; Amazon and Netflix did it, and see how far they've come! Years 2020 and 2021have created huge disruptions in the economy because of the pandemic; companies you never thoughtwould go bankrupt are going bankrupt. That's why you need to disrupt yourself now more than everbefore you get disrupted!Tune in and get abetter understanding onwhy and how you can disruptyourself and your company. If you’re not playing the game of disruption, you’ll be left behind!

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People want to be social but hate talking to strangers. So why not give them something to talk about, especially in business where connecting to people is what matters most? In this episode, our resident Yellow Tux Guy, Jesse Cole, meets the man in orange shoes, Dave Kerpen, to talk about the importance of being unique, bringing out your own style just enough to make a statement. He talks about his career journey up to owning a professional sports team and developing great experiences at his ballpark, tapping into his hiring process and unconventional marketing. Having created a brand around Likeable, Dave then shares some tips and tricks on how to be likeable in your business, create the right attention, and, more importantly, solve people’s problems. Dave is a former stadium hawker, reality TV celebrity, New York Times bestselling author, global speaker, serial entrepreneur and overall Likeable guy.

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Disruptions do not necessarily cause negative results. Sometimes, having a disruption mindset is actually a catalyst to a greater change. Jesse Cole sits down with author and leadership innovator Charlene Li to discuss how shaking up culture and going out of your comfort zone can open up brand new opportunities, giving every business leader better insights. Charlene shares some tips on using a useful business dashboard as a tangible goal marker and learning to love your future customers. She also stresses the importance of putting your manifesto into action, which can establish a strong authority.

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Competition is present in every industry, and one must strive to be different to achieve success. Sometimes, you have to embrace even the craziest ideas to pique the interest of the people. Join Jesse Cole as he talks with author and singer Joe Vitale about the unique promotional strategy of P.T. Barnum and why standing out from everyone is not always bad as it seems. Joe’s life and career are significantly influenced by Barnum’s achievements, which led him to become the world’s first self-help singer-songwriter and, interestingly enough, perhaps the only man ever to hold a rock and roll concert for dogs just to sell his book.

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