In any industry or business, both your company’s image and customer’s experience are critical factors to being successful. How your employees serve customers can either make or break your business. The owner of Strategic Horizons LLP and co-author of The Experience Economy, James Gilmore talks the different ways experience can be seen and applied in business. He explains the effects of refining your customers experience with real life examples and how simple it can be, going deep into where excellent customer service and experience all begins. In this episode, learn how you can improve your employee’s behavior and keep your customers and business refreshed.

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What does a business and sports have in common? Teams, of course. In this episode, Kristi Herold gives insight into developing a team culture within an office environment. Kristi is the Founder of Sport and Social Club, the largest sporting social club in North America. Since starting the business, they have welcomed more than 1.2 million participants and over 100,000 teams. Kristi starts off by relaying how she started out trying to learn about business while already running a few small businesses and eventually moving to start her own sports club in Toronto. She shares how she started out using phone calls to promote her business and encourages her team members to do the same, as well as sending out personalized thank you notes, to this day. Don’t miss this episode as Kristi reveals her vision for the future of the club and invites participants to join in.

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Managing the people we hire requires a great deal of patience and understanding, and a key goal is to always be at your best performance to inspire your people and make them happy. These also applies to our clients, providing satisfaction. In this episode, host Jesse Cole guests his mentor Ken Silver and they talk about handling business, Ken's accounting career, getting into baseball, and handling clients.

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Inspiring a bigger population to do something fun and amazing always strikes as a good marketing strategy. Today, Jesse Cole interviews Chad Wolfe of Trek Bicycle Store. Chad is the guy who created a community hobby and, at the same time, promoted and grew his shop. He shares to us how he drew more people to their city and brought back the joy of biking. By marketing his experiences more than their products, Chad was able to resurrect the love for biking and created a cultural shift. Here, he also talks about how they assessed every bit of the biking experience to understand how to market their products.

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Leaders bring great impact to the workplace when its employees or staff generate positivity with what they bring to work every day. Today, Jesse Cole interviews Max Yoder, the Founder and CEO of Lessonly and the author of Do Better Work. His book highlight what's working, handling difficult conversation and agreements, and how we can bring brightness to the room. Max talks about leading his company and creating moments that matter for his employees. Join Jesse and Max as they share insights on setting ideal company standards and creating self-awareness.

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How can you create a lasting impact to your target audience or prospects? Jesse Cole and guest Raymond Aaron give us the answer to this question. Raymond is a New York Times bestselling author and has written eleven books, including Chicken Soup for the Parent's Soul and Branding Small Business for Dummies. Today, he teaches us some rules on creating wow moments. You got to be unexpected, memorable and positive, and extra irrelevant. His tips may seem strange to some but Raymond shows us how we too can make it work for our branding.

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A competitive advantage is something that sets you apart from the people you're playing on the same field as. In any given industry, you and your competitors are doing approximately 80% of your work similarly, but that last 20% is what will put you head and shoulders above these very same competitors. The former Vice President of Marketing of Chick-Fil-A and author of Remarkable!: Maximizing Results through Value Creation, David Salyers comes in to discuss with host Jesse Cole how you can establish a competitive advantage in your business practices. In order to stand out and succeed, it's pretty much a prerequisite to have something that makes you different from the rest of the herd. Through David's experiences, learn how to best give yourself an edge over your competitors.

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When the Guy in the Yellow Tux, Jesse Cole, attended the NNT conference, he stayed in Montage Los Cabos and had his mind blown by the perfect customer experience. This is his chance to ask the most burning questions from its Director of Learning, Ingrid Orezza. Ingrid talks about how they are bridging the gap between the associate and guest experience, and how that results in amazing customer engagement. She also shares details of her job as Director of Learning to train 600 associates and the eight values that she considers when onboarding new hires. Discover the power of what you say and what you don't say, and learn how knowing your “why of work” gets you committed and ready to be the best version of yourself.

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