LISTEN TO THIS EPISODE IF YOU WANT THE INSIDE SCOOP ON WHAT SMART PRODUCT BRANDS ARE ALREADY DOING TO PREP FOR THE HOLIDAYS.

In this episode, we’re kicking off Steal This Strategy, a new series where I’m taking you behind the scenes of what I’m seeing product-based brands do, what’s happening strategically underneath the surface, and what you can take from it for your own business.

We’re starting with September, and there is already a LOT happening behind the scenes. From reactivating past customers and shifting your messaging to building your creative assets, testing before ad costs skyrocket, and fixing the leaks in your sales funnel, we’re breaking down what brands are doing now to make their Q4 look effortless later.

In this episode:

• How brands are waking up old customers before Q4
• The messaging shift already happening as brands move into fall
• What brands are fixing behind the scenes before holiday traffic arrives
• Why sophisticated brands are building their creative machine months early
• The testing you should be doing now, before it gets expensive
• Why September is the “tweak and adjustment” period, not the time to panic
• The holiday preparation happening behind the scenes that customers never see
• What you can steal from these strategies for your own Q4

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LISTEN TO THIS EPISODE IF YOU WANT THE HOLIDAY MARKETING HOT TAKES THAT COULD ACTUALLY MAKE YOU MORE MONEY THIS Q4.

There is a lot of advice floating around about how you should market your business during the holidays. And honestly, some of it is absolute BS.

In this episode, we’re getting raw, spicy, and unfiltered with 10 holiday marketing hot takes that I think product-based businesses need to hear before Q4 gets into full swing. We’re talking about what you should actually be focusing on, what you can stop overcomplicating, and where you might be leaving money on the table without even realizing it.

We’re breaking down the mindset shifts that can completely change how you approach Q4.

In this episode:

• Why Black Friday shouldn’t be the center of your entire holiday strategy
• Whether you actually need a brand-new holiday collection
• Why bigger discounts don’t automatically mean bigger sales
• Why you shouldn’t save every good offer for Black Friday
• How to rethink your email strategy during the busiest time of year
• Why your holiday content doesn’t need to look like every other holiday campaign
• What might be missing from your gift guides
• Why convenience can become more valuable than a discount
• The customer opportunity hiding on the other side of the gift
• Why your biggest Q4 ever could still set you up for a terrible January

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LISTEN TO THIS EPISODE IF YOU’RE PLANNING YOUR BLACK FRIDAY OFFER & WANT THE INSIDE SCOOP.

In this episode, we’re breaking down how to actually think about your Black Friday offer as a premium brand. Instead of starting with “How much do I need to discount to get people to buy?”, we’re looking at your positioning, your customer expectations, your margins, your products, and what you’re actually trying to accomplish during the holiday season.

Because a compelling Black Friday offer doesn’t always mean a bigger percentage off. We’re talking about how to create perceived value without sacrificing your brand, why simplicity matters during one of the noisiest shopping weekends of the year, and how to make sure your offer is actually profitable.

Before you copy the 30% off sale everyone else is running, let’s make sure you’re not sacrificing your brand, your margins, or your customers’ willingness to pay full price.

In this episode:

• Why Black Friday shouldn’t become your entire holiday strategy
• The mistake premium brands make when they copy everyone else’s discounts
• How to know when your offer is actually aligned with your brand
• Why your customers may care less about the percentage off than you think
• The alternatives to a traditional site-wide sale
• The margin check you need to make before choosing your offer
• How to create an offer that feels special without giving away the farm
• The simple rule for making your Black Friday offer easy to understand
• The six questions to ask before deciding what your Black Friday offer should be

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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU WANT TO TURN Q4 INTO MORE THAN JUST A BIG BLACK FRIDAY SALES SPIKE.

In this episode, we’re breaking down the four pieces of a holiday sales strategy that can help you maximize the entire Q4 opportunity, not just the biggest promotional days. We’re talking about what you should be doing right now to prepare, how to create sales during the weeks between your big promotions, and why what happens after the holidays might be just as important as what happens during them.

The goal isn’t to have one massive revenue spike and then watch your sales fall right back down in January. The goal is to use the holiday season as a springboard for your business into 2027.

If you’re a product-based business heading into Q4 and wondering if you’re actually prepared or if you’re only prepared for Black Friday, this episode is for you.

In this episode:

• Why your Black Friday plan might only be covering 25% of your holiday opportunity
• The prep work you need to be doing before the holiday buying season kicks in
• Why October through December should be treated very differently than you think
• The simple shift that can help you make more sales on the days you aren’t running promotions
• Why your holiday customer isn’t always the same person you sell to the rest of the year
• How to turn a huge Q4 customer influx into a stronger baseline for 2027
• The opportunity hiding inside every gift purchase
• Why the biggest holiday mistakes often happen before Black Friday ever arrives

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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU WANT TO KNOW WHAT IT REALLY TAKES TO GO FROM A PROFITABLE BUSINESS TO A LEGACY BRAND.

Getting to your first million is one thing. Getting from $1M to $5M, $10M, or even $50M is an entirely different game.

In this episode, we’re breaking down what it actually takes to scale a profitable product-based business beyond the founder-led stage with Scott Winters, seasoned entrepreneur, author, and creator of the Good to Growing business operating and scaling system.

Scott walks us through his five-step framework for going from Founder to Brand. From objectively evaluating your business and resolving weaknesses to modeling your numbers, scaling what’s actually working, and creating the cadence needed to execute at the next level.

We’re getting very tactical about what founders need to understand before pouring more money into marketing, why knowing your numbers is non-negotiable, how community can drive down acquisition costs, and why the people who get you to $1M might not be the people who get you to $100M.

If you’re sitting at a profitable plateau and wondering, “What actually needs to change for me to get to the next level?” this conversation is for you.

In this episode:

• The five stages that can take you from founder to legacy brand
• Why scaling before fixing your foundation can create bigger problems
• How to objectively find the weaknesses holding your business back
• The numbers you need to know before you put more fuel on the fire
• Why some marketing channels look successful—but are actually costing you money
• How community and loyal customers can lower your cost of acquisition
• Why scaling starts with subtraction more often than founders realize
• The biggest capacity problem that can happen when marketing starts working
• Why the team that gets you to $1M might not be the team that gets you to $50M
• How to know when your business has outgrown you as the CEO

I had the opportunity to write the forward for Scott’s upcoming book, Founder to Brand, and I’m so excited for you to check it out. CLICK HERE TO CHECK OUT SCOTT’S BOOK !

Connect with Scott:

LinkedIn: https://www.linkedin.com/in/scott-winters

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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU WANT TO LEARN HOW I’M PREPPING MY BUSINESS FOR MATERNITY LEAVE & BABY

Having a baby is about to change my life, but it doesn’t mean my ambition has to disappear.

In this episode, we’re breaking down the behind-the-scenes of preparing my business for maternity leave, what pregnancy has already taught me about capacity and priorities, and how we’re pressure-testing the business now so there are systems, structure, and support in place before the baby arrives.

This is a more personal conversation about ambition, motherhood, freedom, and what it actually looks like to build a business that gives me options when life inevitably changes. Because the goal isn’t to create a business where I’m never needed, it’s to create one where I have the choice to step away when I want to.

If you’re a founder who wants a big business and a big life, this episode will give you a lot to think about.

In this episode:

• What pregnancy has already taught me about capacity and priorities
• The non-negotiables that keep my business moving when my capacity changes
• How we’re pressure-testing the business before maternity leave
• What needs to be true for my business to keep operating while I’m away
• Why flexibility matters just as much as structure
• How I’m thinking about ambition, motherhood, and this next season of life
• The mindset behind building a business with the freedom to step away
• A candid rapid-fire Q&A about pregnancy, maternity leave, business, and motherhood

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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU WANT THE THINGS I HAVE UNLEARNED AFTER BUILDING MILLIONS IN REVENUE FOR BRANDS OVER THE LAST 8+ YEARS

In today’s episode, we’re breaking down 10 things we no longer believe or do after eight-plus years in business, working with hundreds of founders and helping build millions of dollars in revenue across product-based brands.

From how we think about failure and intuition to the metrics we pay attention to, the opportunities we say no to, and how we approach investing money back into our businesses, these are the lessons that have fundamentally changed the way we operate as founders.

If you’re building a business and want to start thinking like the founder your next level requires, this episode will challenge some of the beliefs you may need to leave behind.

In this episode:

•The mindset shift that completely changes how you handle failure

• Why your gut isn’t always telling you the truth

• The founder growth that happens beyond strategy

• Which numbers actually matter when you're trying to grow

• Why bigger revenue doesn’t always mean a healthier business

• The question you should ask before throwing more marketing at a problem

• Why saying no to money can actually help you make more of it

• The danger of building your business by watching everyone else

• Why scaling can actually mean doing less

• The money mindset shift that changes how you invest in your business

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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU WANT A FULL BREAKDOWN OF THIS ACQUISITION AND WHY IT HAPPENED LIKE THIS

BÉIS just sold 85% of the company to Samsonite for a reported $210 million. And at first glance, that sounds like an incredible outcome…and it is. But when you compare the deal to Hailey Bieber’s Rhode acquisition, where a similarly sized business sold for up to $1 billion, the difference gets really interesting.

In this episode, we’re breaking down the BÉIS acquisition as a case study in what actually determines the value of a consumer brand. We’re looking beyond revenue to understand how category, margins, customer lifetime value, repeat purchases, growth trajectory, and strategic fit can dramatically change what a buyer is willing to pay.

Because revenue is only part of the equation. If you're building a business with the long-term goal of selling it, you need to understand what makes a company valuable before you're ready to exit.

In this episode:

• Why revenue alone doesn’t determine your valuation

• The surprising factor that made Rhode worth so much more than BÉIS

• How your category can put a ceiling on your company’s value

• Why repeat purchases can dramatically change your business economics

• What buyers are actually looking for when they acquire a brand

• Why your growth trajectory matters more than your current revenue

• How customer lifetime value impacts what someone will pay for your company

• Why knowing when to sell is a business skill

• How to build your brand with the end goal in mind

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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU WANT TO UNDERSTAND WHY A MASSIVE AUDIENCE DOESN’T GUARANTEE A SUCCESSFUL PRODUCT.

Alex Cooper had almost every advantage you could ask for: a massive audience, an incredibly loyal community, major media reach, strategic backing from Nestlé, and national retail distribution from day one. And yet, Unwell Hydration reportedly failed to gain the traction needed to last.

In this episode, we’re breaking down the Unwell beverage story as a real-world case study in why visibility doesn’t equal demand. We’re looking at the brand extension, positioning, product-market fit, category selection, distribution strategy, and the critical difference between having an audience and having customers who actually want to buy from you.

If you’re thinking about launching a new product, expanding your brand, or turning an audience into a new revenue stream, this episode will make you rethink what you need to validate before you ever launch.

In this episode:

• Why having a massive audience doesn’t guarantee sales
• The brand extension mistake that made Unwell feel misaligned from day one
• Why product-market fit matters more than visibility
• What happens when you enter an insanely competitive category without a clear advantage
• Why launching more products won’t fix a positioning problem
• The retail mistake that can turn a massive launch into a massive liability
• Why borrowed attention rarely creates long-term demand
• What separates a founder-led product from a brand that can stand on its own
• The questions you need to ask before launching your next product
• What celebrity and influencer brands can learn from this case study

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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU WANT TO WORK FROM HOME WITHOUT LETTING WORK TAKE OVER YOUR ENTIRE LIFE.

Working from home sounds like the ultimate freedom. Until your office is also your kitchen, your couch is five steps away, and there’s always another load of laundry, Slack message, or task you could be doing.

In this episode, we’re breaking down how to actually make working from home work for you. From staying productive and creating boundaries to knowing when to push, when to stop, and how to build enough structure that you can still enjoy the freedom that comes with working from home.

Madison shares the routines, boundaries, and mindset shifts she’s used after more than a decade of working from home, including how she built her business from a college dorm, worked from a bus while traveling the world, and learned how to create a workday that doesn’t consume her entire life.

If you work from home and feel like you’re either struggling to get started or struggling to shut it off, this episode will help you find the middle ground.

In this episode:

• The simple shift that tells your brain it’s time to work
• Why your home can quietly become your biggest distraction
• The boundary that makes it easier to actually shut work off
• How to create freedom without losing your productivity
• The non-negotiable Madison uses to decide what actually needs to get done
• Why getting out of the house could be more important than you think
• How to work with your energy instead of constantly fighting it
• The mindset shift that makes working from home sustainable long term

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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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