Business Growth Podcast

LISTEN TO THIS EPISODE IF YOU WANT TO UNDERSTAND WHICH PRODUCTS ARE ACTUALLY GROWING YOUR BRAND.

Your best-selling product might not be your most profitable. Your most viral product might not bring in repeat customers. And the product everyone associates with your brand might not be the one driving your long-term growth.

In this episode, I’m breaking down the three different roles products can play within your product suite: acquisition, revenue, and profit. From a skincare brand whose everyday deodorant outsells its viral mask to a client who pulled a product from ads despite generating sales, these examples reveal why looking at revenue alone can lead you in the wrong direction.

In this episode:

• Why your best-selling product might not be your biggest growth driver
• The three roles every product in your lineup needs to play
• How a viral product can grab attention without generating profit
• Why a skincare brand’s least exciting product can be its biggest seller
• The hidden reason customers might buy your most beautiful product only once
• The data that reveals which products are actually growing your business
• Why one client pulled a product from ads…even though it was making sales
• How to connect the right products to the right stages of your customer journey
• What to look at before cutting products from your lineup

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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU WANT TO KNOW HOW TO MAKE YOUR BRAND FEEL LUXURIOUS WITHOUT CHARGING LUXURY PRICES.

What if you could sell a $10 hand soap that feels like it should cost $100? That’s exactly the strategy behind LeNOSE, a new home fragrance brand launched by former Bubble Skincare executives. And there’s a lot more going on here than clever packaging.

In this episode, I’m breaking down how the team behind one of Gen Z’s most recognizable skincare brands is taking what they learned at Bubble and applying it to an entirely different industry. From customer psychology to aspirational branding, accessible pricing, and strategic distribution, this is a masterclass in building a brand around what people actually want.

In this episode:

• Why a $10 soap could become the next breakout consumer brand
• How to make an everyday product feel like a luxury purchase
• The branding mistake founders make when copying successful competitors
• Why “we’re cheaper” could be costing you customers
• The customer insight that could unlock your next big opportunity
• How LeNOSE is navigating Amazon, TikTok Shop, influencers, and profit margins
• The three factors that could make or break this brand
• What every founder should understand before choosing a price point

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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU’RE TIRED OF CHASING SALES AND WANT YOUR BUSINESS TO FINALLY FEEL PREDICTABLE.

You know people want your products. You’ve had incredible sales months, a video that went viral, or ads that seemed to print money. So why does it still feel like you’re starting from scratch every time sales slow down?

In this episode, I’m breaking down the difference between making sales and building a business that consistently generates them. Because if your revenue depends on one winning ad, one influencer, or one viral moment, you don’t have a reliable sales system just yet.

I’m walking you through the three-part Grow, Nurture, Sell framework that helps you turn unpredictable sales spikes into a repeatable marketing system. So you can stop scrambling and start scaling with confidence.

In this episode:

• Why your best sales month might be hiding a bigger problem in your business
• The difference between a brand that can make sales and one that can reliably repeat them
• The three missing pieces that could be making your revenue feel like a roller coaster
• Why going viral is only the beginning and what you should do with all those new eyes on your brand
• The marketing mistake that leaves potential customers interested but not ready to buy
• How to spot the gaps in your customer journey before they cost you sales
• Why your best-performing content might not be the content that actually converts
• The simple framework that helps you know which marketing lever to pull when sales slow down
• How to build a reliable sales foundation before adding more channels and strategies
• What you need to understand about your marketing before you can scale toward seven figures
• Why the most effective marketing strategy isn’t necessarily the sexiest one
• How to stop relying on one ad, influencer, or viral moment to keep your business afloat

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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LISTEN TO THIS EPISODE IF YOU FEEL LIKE YOU’RE DOING EVERYTHING IN YOUR BUSINESS BUT NOTHING IS ACTUALLY MOVING THE NEEDLE.

More marketing channels. More product launches. More platforms. More strategies to try. And somehow, despite doing ALL the things, your business still isn’t growing as quickly as you want it to.

In this episode, we’re talking about one of the biggest mistakes I see product-based business owners make: trying to do too much, too soon. After working with hundreds of businesses, I’ve seen how chasing every new strategy can leave you overwhelmed, overspending, and spreading your time and resources so thin that nothing gets the attention it needs to actually work.

We’re breaking down why scaling often comes from subtraction, how to identify the one to three growth activities that deserve your focus, and why you need to master what’s already working before adding more complexity to your business. We’re also getting into the importance of tracking your data, identifying proven revenue-generating activities, and learning to put good ideas on the shelf until the timing is right.

In this episode:

• Why doing more could actually be slowing down your business growth
• The hidden cost of trying to copy every strategy that works for another brand
• How many growth activities you should actually be focusing on at once
• Why you need one reliable customer acquisition channel before adding more
• How to identify the revenue-generating activities worth doubling down on
• What Rhode’s product strategy can teach us about the power of simplicity
• How to audit your to-do list and decide what actually deserves your time
• The questions to ask before investing in another marketing channel, product launch, or initiative
• Why tracking your data is essential to knowing what’s working
• The challenge I want you to take on if you’re ready to grow

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LISTEN TO THIS EPISODE IF YOU WANT THE INSIDE SCOOP ON WHAT SMART BRANDS ARE DOING IN OCTOBER TO GET AHEAD OF THE HOLIDAY RUSH.

Think it’s too late to make a difference in your holiday sales? Or maybe you’re already mentally checked out and telling yourself Q4 will be what it will be. Not so fast.

In this episode of Steal This Strategy, we’re pulling back the curtain on what successful product-based brands are doing in October to prepare for the busiest shopping season of the year. We’re talking about what’s happening behind the scenes with inventory, fulfillment, customer experience, and marketing. And how brands are still testing, optimizing, and finding opportunities to drive more sales before the holiday rush hits.

We’re also breaking down what customers are actually doing right now, why October is about getting on their holiday shopping lists before they’re ready to buy, and how to nurture your audience so you’re top of mind when November and December roll around.

In this episode:

• What customers are actually doing in October before peak holiday shopping begins
• Why people may be shopping for the holidays before they’re ready to buy
• The behind-the-scenes preparations that can make or break your Q4
• Why the holidays expose the operational cracks already hiding in your business
• The marketing strategy that goes beyond Black Friday and Cyber Monday
• How to get your brand onto customers’ holiday shopping lists early
• How to test holiday offers before the biggest shopping weekend of the year
• The three things I want you focusing on right now to prepare for the rush
• Why it’s not too late to make meaningful changes to your holiday sales
• How to use the next few months to create your strongest Q4 yet

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THE HOLIDAYS SHOULD BE A SPRINGBOARD INTO YOUR 2027 GOALS

Everyone wants a record-breaking Q4. But what if the real win isn’t just how much you sell during the holidays, but how many of those customers you can bring back in 2027?

In this episode, we’re breaking down how to turn holiday shoppers into repeat customers and use Q4 as a springboard for next year’s growth. Because when you have more eyes on your brand, more people discovering your products, and more customers buying gifts, you have an opportunity to build a much stronger sales baseline. Not just a temporary holiday spike.

We’re getting into the overlooked parts of holiday strategy that can make a massive difference, from your packaging and post-purchase email flows to shifting your messaging in January and identifying the products that will bring customers back for a second purchase.

In this episode:

• Why your holiday sales strategy shouldn’t end when the gifts are delivered
• The hidden opportunity inside every gift purchase
• Why the second purchase is the one you really need to focus on
• The packaging mistake that could be costing you future customers
• What your post-purchase email flow should actually be doing
• How to turn gift buyers into customers who shop for themselves
• The messaging shift your brand needs to make between December and January
• Why January is a data goldmine for your business
• The overlooked holiday follow-up opportunity that could bring customers back sooner
• Why sophisticated brands are already planning their Q1 launches during Q4
• How to use holiday customer data to build a stronger sales baseline for 2027

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LISTEN TO THIS EPISODE IF YOU WANT TO KNOW WHAT ACTUALLY MAKES INFLUENCER MARKETING WORK IN 2026.

In this episode, I’m joined by Chelsea Evans, founder and CEO of Momfluence, to break down what brands are getting wrong about influencer marketing, UGC, gifting, and working with creators. We’re talking about why smaller creators can often outperform bigger names, why authenticity matters more than perfectly scripted content, and how to think about influencers as part of your broader marketing ecosystem. Not a magic sales button.

We’re also getting very tactical about what to do with a $10,000 influencer marketing budget, how to structure gifting campaigns, what metrics actually matter, and why the content you get from creators may be far more valuable than the immediate sales it generates.

If you’ve tried influencer marketing and thought “this doesn’t work for my brand,” this conversation might completely change the way you look at it.

In this episode:

• Why influencer marketing isn’t the instant sales machine it used to be
• The reason smaller creators can outperform creators with millions of followers
• How to tell the difference between influencer marketing and UGC
• Why brands need to stop over-controlling creator content
• The gifting strategy that can actually make sense for smaller brands
• How to make the most of a $10K influencer marketing budget
• Why content quality and CPM can matter more than immediate sales
• The role of whitelisting, retargeting, and paid ads in making influencer content work
• What brands should actually be testing before deciding influencer marketing “doesn’t work”
• Where TikTok Shop, affiliate marketing, and creator marketing are headed next

Connect with Chelsea:

Website: https://momfluence.co/

Instagram: https://www.instagram.com/momfluence.co/

LinkedIn: https://ca.linkedin.com/in/chelsea-clark-momfluence

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LISTEN TO THIS EPISODE IF YOU WANT MY COMPLETE RULEBOOK OF WHAT I SEE TO BE THROUGHPUTS FOR SUCCESS AFTER RECORDING 500 EPISODES WITH SOME OF THE BIGGEST NAMES IN BUSINESS

500 episodes. Hundreds of conversations. Founders who have built $100M+ businesses, category-leading experts, brilliant operators, and hundreds of product-based businesses I’ve worked with behind the scenes. After all of those conversations, there are certain lessons that just keep coming up.

For episode 500, I’m turning everything I’ve learned into one rule book for building a successful product-based business. The tactics will change. Platforms will change. Algorithms will change. But these principles have stayed remarkably consistent.

We’re talking about the things that actually separate businesses that grow from businesses that stay stuck. So if you’re building something bigger than where you are today, this is the rule book I want you to keep coming back to.

In this episode:

• The 10 rules I’ve seen consistently drive successful product-based businesses
• Why being different matters more than trying to be everything to everyone
• The surprising reason doing less can actually accelerate your growth
• The one thing your competitors can never truly copy
• The tiny details that can make a massive difference in your business
• The founder trait I believe is wildly underrated
• Why the strategies that got you here may not get you to the next level
• How your mindset can put a ceiling on your strategy
• Why revenue alone is a terrible definition of success
• The lesson 500 episodes taught me about never feeling ready
• What I’ve learned from talking to some of the biggest names in business

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LISTEN TO THIS EPISODE IF YOU EVER FEEL LIKE YOU’RE BROUGHT DOWN BY THE NARRATIVE THE WORLD OR SOMEONE HAS PUT ON YOU OR YOU JUST WANT A WAKE UP CALL

Whether it’s building a business, getting married, having kids, getting older, or stepping into a new season, there always seems to be a story about why it’s going to get harder, why you’re going to lose something, or why you might not be able to do what you want to do. But what if you stopped accepting those stories before you’ve even lived them?

We’re talking about choosing the bigger story, questioning the assumptions you’ve been carrying, and paying attention to the beliefs that might be quietly shaping the decisions you make. Because if you keep telling yourself the smaller story, you might never give yourself the chance to find out what’s actually possible.

So if you’ve been playing small, bracing for things to go wrong, or letting someone else’s reality dictate what you think your life or business can look like… this is your nudge to rethink the story.

In this episode:

• The stories we accept as “truth” without ever questioning them
• Why someone else’s experience doesn’t have to become your reality
• The business narrative I’ve spent years trying to change
• Why success doesn’t have to mean working yourself into the ground
• How the stories you believe can shape the actions you take
• The difference between choosing a bigger story and ignoring reality
• The questions I want you to ask yourself about the narratives you’re carrying
• Why you need people around you who will challenge your limiting stories
• How to start proving the bigger story to yourself
• What would change if you genuinely believed you could figure it out?
• Why your next level might require you to stop believing the story that you’re “not the kind of person” who gets there

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LISTEN TO THIS EPISODE IF YOU WANT A FULL BREAKDOWN OF HOW I TOOK A START UP FROM BLENDING IN TO STANDING OUT AS A PREMIUM OPTION IN THEIR CATEGORY

What does it actually take to launch a product-based business that doesn’t look like everyone else in the category? In this episode, I’m pulling back the curtain on a real client case study and walking you through how we took a startup idea and built the foundation for a premium brand before it even launched.

We’re breaking down the strategic decisions that happened before the website, packaging, content, or marketing. Including defining the long-term vision, finding the customer and visual gaps in the category, and creating a brand world that gives people a reason to choose this product over the alternatives.

If you want to build a brand that can command a premium, stand out in a crowded category, and eventually earn a place on major retail shelves, this is what needs to happen before you start pouring money into marketing.

In this episode:

• How we took a startup concept and turned it into a premium brand
• The first question you need to answer before touching your branding
• How to find the customer gap hiding inside a crowded category
• Why your differentiation doesn’t have to be a completely new product
• How to build a brand world around the customer you actually want
• Why premium customers are buying more than product features
• The messaging shift that can completely change how a product is perceived
• How packaging, photography, and your website become proof of your positioning
• Why premium doesn’t automatically mean spending more money
• The exact order we followed to build this brand before launch
• How this brand started attracting wholesale opportunities before going live
• Why strategy and creativity have to work together to create momentum

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