Business Growth Podcast

LISTEN TO THIS EPISODE IF YOU ARE WONDERING HOW TO INCREASE SALES IN YOUR ESTABLISHED BUSINESS

Scaling your business isn’t just about working harder or posting more, it’s about working smarter. In this episode, I’m walking you through the exact model I use with my clients to help them scale their sales without scaling their time.

We’re covering:

• How to know if you’re truly ready to scale
• The key difference between growing and scaling your business
• My ASOE Model: Analyze, Sustain, Optimize, ExpandWhy most businesses try to scale before they’re ready and how to do it the right way
• Simple tweaks that can create massive sales growth without adding more to your plate
• Scaling isn’t about doing more, it’s about doing better.
• We’re diving deep into what it really takes to increase your sales while keeping your business sustainable.

Grab a notebook and get ready to take action.

Topics We Discuss: Business Growth vs. Scaling, Sales Optimization, Business Efficiency, Sustainable Expansion, Marketing & Sales Strategy

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LISTEN TO THIS EPISODE IF YOU HAVE FALLEN OUT OF LOVE WITH YOUR BUSINESS & ARE UNSURE HOW TO CRAWL BACK TO PASSION FROM BURNOUT

If your business feels more like a chore than a passion, you’re not alone. Maybe you dream about a 9-5 just so you can shut off. Maybe you feel like the only way forward is to burn it all down and start over. But it doesn’t have to be this way.

This feeling is usually an operations issue. As your business grows you don’t adapt, you just keep adding more. More tasks, more stress, more pressure. You hire a team, but instead of relief, you feel like you’re managing chaos. You’re too deep in it to see another way.

In this episode, I’m walking you through a process to reconnect with your business, simplify what’s not working, and rebuild in a way that feels good again.

We’ll cover:

• Why burnout is so common in business and how to avoid it
• The signs you’ve outgrown your current way of working
• How to reflect on operations, inefficiencies, and what’s causing stress
• The power of simplifying, setting boundaries, and making big shifts

A real client story on how we turned burnout into a business they love againSometimes, the best thing you can do is rip the bandaid off and take action. This episode will help you step back, get clarity, and make the moves that bring joy back into your business.

Topics We Discuss: Business Burnout, Sustainable Growth, Operations & Efficiency, Reigniting Passion, Boundaries in Business 

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LISTEN TO THIS EPISODE IF YOU ARE STRUGGLING WITH PROFITABILITY IN YOUR BUSINESS

Profit is the most important metric in your business. Revenue is great, but if your profit margins are tiny, you’re basically running an expensive hobby. You might be making $2M, but if you’re only keeping $50K… is it really worth it?

In this episode, we’re breaking down the biggest profitability mistakes business owners make, like not knowing their cost of goods sold (COGS), underpricing, or ignoring inefficiencies in labor costs. If money comes in and goes out and you have no idea where it’s going, this is your wake-up call.

We’ll cover:

• The difference between profit and revenue (and why it matters more than you think).
• Common profitability mistakes that keep businesses stuck.
• Why a small profit margin with little room for growth is a major red flag.

A real client story on how optimizing inefficiencies doubled their profit in a year.

If you’re only looking at your numbers once a year at tax time, you’re already behind. Profitability isn’t just about cutting costs, it’s about smart strategy, pricing, and making decisions based on facts, not feelings.If you want your business to be sustainable long-term, this episode will help you take a bird’s-eye view, get curious about inefficiencies, and start making real money moves.

Topics We Discuss: Profitability, Business Finances, Cost Optimization, Pricing Strategy, Scaling Profit Margins 

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LISTEN TO THIS EPISODE IF YOU FEEL LIKE YOU’RE IN A SALES PLATEAU & HOW TO GET OUT OF IT

Let’s talk about that frustrating feeling when your sales just... stop growing. Maybe you’ve been stuck at the same sales number for months (or even years), or you can’t figure out how to hit that next big milestone. It’s like the momentum that got you here isn’t enough to get you further.

Here’s the thing: what helped you grow before isn’t usually what helps you scale. Growing is about big moves; scaling is about tweaks and adjustments. Often, we get comfortable, stick to what’s familiar, and miss the gaps and opportunities that are right in front of us.In this episode, we’ll cover:

- Common plateaus (like $30k, $60k, or even $1.1M) and why they happen.

- How to analyze your business to identify gaps, inefficiencies, and untapped potential.

- The BTS (behind-the-scenes) tweaks that need attention before taking bold action.

We’ll also talk about the big moves that can break the plateau—whether it’s growing your visibility, adding a new product, increasing your prices, or even cutting costs.

I’ll walk you through questions to ask yourself, like:Where are people dropping off?

What’s working, and how can you make it even better?

What major expansion action do you need to take?

The secret isn’t doing more; it’s doing better. Scaling starts with refining what you already have and making smart, intentional changes that create massive results.

If you’re feeling stuck and ready to shake things up, this episode is for you.

Topics We Discuss: Sales Plateaus, Scaling Strategies, Business Growth, Refining Systems, Breaking Stagnation 

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LISTEN TO THIS EPISODE IF YOU’RE TRYING TO OPTIMIZE YOUR PRODUCTIVITY AS A BUSINESS OWNER BUT IN WAYS THAT WORK FOR YOU

In today’s episode, we chat with Productivity Expert, Amber De La Garza, all about productivity, planning your schedule, balancing it all, & figuring out what productivity looks like for you!

Amber De La Garza is The Productivity Specialist! Amber has more than a decade of experience helping small business owners maximize profits, reduce stress, and make time for what matters most by improving their time management and elevating their productivity! Amber is a sought-after coach, trainer, speaker, writer, host of the Small Business Straight Talk Podcast and creator of Leverage Lab®. Amber shares her message on her weekly podcast and as Straight Talks both virtually and in-person across the country for audiences that range from small business owners and associations to multinational corporations.

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LISTEN TO THIS EPISODE IF YOU ARE LOOKING FOR A REAL LIFE STORY OF HOW KRYSTINA GREW HER CANDLE BUSINESS WITH COMMUNITY

In this conversation you will hear from Krystina, from Graveyard Wanderers, sharing her story of growth, community, & building a e-commerce candle business all through social media.

Krystina has mastered many things like aesthetics, building a group of people that love her brand, & selling an experience, instead of just her product.

Want some tangible tips of how to grow your product based business? This episode if for you!

Graveyard Wanderers // INSTAGRAMGraveyard Wanderers // WEBSITE 

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LISTEN TO THIS EPISODE IF YOU ARE WONDERING WHAT YOU MUST KNOW ABOUT YOUR BRAND TO THRIVE ON SOCIAL MEDIA

In this episode, we’re talking about the foundational elements every brand needs to truly thrive online. If you started your social media profile as a hobby or jumped into creating content without a clear business plan, this one’s for you.

We’ll break down the four key pillars every brand needs:Ideal Customer – Who you’re speaking to and what they need from you.Brand Values – What your business stands for and why it matters.Differentiator – What sets you apart in your industry.Brand Identity – The voice, visuals, and vibe that make your brand unique.Once these pillars are solid, everything else—your messaging, content topics, and overall strategy—becomes so much easier. You’ll attract more aligned people, create engaging and specific content, and start building a real, connected community.

If you’re ready to take your brand from sticky and scattered to specific and thriving, this episode will walk you through how to get started.

Topics We Discuss: Brand Foundations, Social Media Strategy, Content Creation, Ideal Customer, Building Community 

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LISTEN TO THIS EPISODE IF YOU ARE UNSURE IF YOU ARE PROPERLY STRATEGIZING YOUR BIZ

In this episode, I’m diving into the difference between planning and strategy—and why nailing both is the key to seeing real growth in your business. If you’ve ever thought, “I’m doing all the things—posting, emailing, showing up consistently—but nothing’s moving,” this episode is for you.

Here’s the thing: having a plan is great (think: posting 5x a week or sending one email a month), but if there’s no strategy behind it, it’s just busy work. Strategy is where the magic happens. It’s about how you communicate, the messaging you use, and the sequence you follow to make everything you’re doing actually resonate with your audience.

I’ll break down the difference between quantity (how often you post) and quality (how well your content resonates), and why simply being consistent isn’t enough. We’ll talk about how to create a plan and a strategy that work together to elicit the response you want—whether that’s more sales, engagement, or visibility.

If you’re already looking ahead to 2025 and feeling overwhelmed by everything you think you need to do, this episode will help you simplify. We’re getting clear on how to blend strategy and planning so you can hit your goals without spinning your wheels.

Topics We Discuss: Strategic Planning, Business Growth, Effective Messaging, Content Strategy, Aligning Plans with Strategy 

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LISTEN TO THIS EPISODE IF YOU’RE LOOKING FOR SOME CLARITY ON COMMON BUSINESS QUESTIONS

In today’s episode, I’m answering some of the most common business questions I get asked, along with sharing my personal life updates and how they’re influencing my business decisions.

I dive deep into the importance of solid business planning for 2025, from marketing to social media growth strategies, and what you should be doing to prepare for the upcoming year.Whether you’re feeling overwhelmed with your current business strategy or unsure about the best ways to grow on social media, this episode will give you the clarity you need to move forward with confidence.

Plus, I’ll share some of my own journey with planning and learning from my experiences over the past year. Tune in for practical insights, real-life examples, and strategies you can implement right now to grow your business and achieve your goals.

Topics We Discuss: Business Planning, Marketing Strategy, Social Media Growth, 2025 Business Goals, Personal Life Updates, Strategic Growth

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LISTEN TO THIS EPISODE IF YOU ARE LOOKING TO GROW YOUR BUSINESS IN 2025 BUT YOU DON’T KNOW WHAT IT TAKES TO OPERATE A BUSINESS

In this episode, I’m sharing the three foundational pillars that every business owner needs to operate a thriving business—because after working with hundreds of entrepreneurs, I’ve noticed the same key elements showing up again and again.

If you’re feeling stuck, overwhelmed, or like you’re winging it in your business, this episode will give you the clarity you need to start building a strong foundation for growth.

Maybe you’re still stuck selling only to friends, family, and other business owners.

Maybe your operations feel more like organized chaos than a clear plan. Or maybe you know there are gaps in your strategy, but you’re not sure where to start fixing them. If any of this sounds familiar, this episode is for you.

I’ll break down the three key pillars every successful business operates on:

1️⃣ Strategy

2️⃣ Structure

3️⃣ Support

Each of these pillars works together to create balance in your business. If one is missing, it can lead to frustration, burnout, and stalled growth.If you’re ready to move past “winging it” and step into a business that feels both aligned and sustainable, this episode is your roadmap.

Topics We Discuss: Business Foundations, Business Strategy, Business Structure, Support Systems, Sustainable Business Growth, Avoiding Burnout, Entrepreneurial Success  

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