Business Lunch

Are you interested in the hottest sectors to find M&A deals in 2021?

In this episode, Roland takes a Birds Eye look at the trends he sees in Mergers and Acquisition strategies in 2021. The market has indeed been changing, so listen in as Roland gives you a lay of the land.

“For sellers now, there are more options in the bigger markets, and these things kind of trickle down to smaller markets over time.” Roland Frasier

Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle, and you can also get full show notes at https://businesslunchpodcast.com/.

Who is Roland Frasier? 

He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/.

Dig In Further

To dig in further with Roland, sign up at https://businesslunchpodcast.com/ to receive our podcast newsletter, and hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200 

Roland Frasier's Epic Challenge

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic.

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Contact & Follow Roland

On Facebook, https://www.facebook.com/rolandfrasier,

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Through his Website,  https://www.rolandfrasier.com/.

Mentioned in this episode:

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

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Roland Frasier demonstrates how to get Everything out of Everything you do... 

This episode is for you. Roland Frasier tells the story of being stuck in Volcanic Iceland with his lovely wife. Hanging out in a hotel room for a week, Roland took the time to try out Affiliate Marketing. Spurred on by an intention to make more money than Frank Kern, Roland hit the ball out of the park (of course). But the story gets interesting when Roland unpacks how he took that quick win and maximized it by asking, “What else can I do”? What’s the opportunity within the opportunity?”.

Listen today if you’re interested in this powerful way of thinking, known as Butterfly Leverage. It will multiply the returns on everything you apply it to.

“When you are thinking about anything, you’re leaving a ton of money on the table (I promise you) if you don’t do this...Take your core action (Whatever the core thing is that you’re going to do), and then say, what are five ways that I can leverage that? And then for each of those things, ask again, what are five ways I can leverage or monetize that?” Roland Frasier.

He’s referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here. 

To dig in further with Roland, sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. 

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to BusinessLunchPodcast.com/EPIC. 

On Facebook 

On Instagram

Through his Website 

On Instagram

On Twitter

Mentioned in this episode:

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

Get Scalable Live

Paul Lemberg helps entrepreneurs become wealthy. Sounds good, right? He’s our guest on the show today.

Paul started his first company with a partner and $3,000 of credit card debt. It sold three years later for just under nine million dollars. Since then, Lemberg has consulted with Fortune-100 companies like Adobe, IBM, and Goldman Sachs, but his true passion is helping small business owners and CEOs double and triple their profits and sometimes grow their companies more than 10-fold. In this episode, Paul talks about Roland’s favorite subject, Acquisitions. If you enjoy this conversation, take a listen to the last time we had Paul on the show, here.

“I found out that you could help Cisco make an extra a hundred million dollars or help IBM save a half a billion, and nobody really cared, like nobody’s life was transformed from it. And I had this epiphany one day that my people were entrepreneurs and that I had amassed a skill set that might be valuable”. Paul Lemberg.

• The real issue in selling a business. 

“If you can negotiate the multiple, you can negotiate the value of that company either up or down, depending on which side of that house that you’re on.” Paul Lemberg.

• The most important thing for most business owners (when selling their business).

“So, a lot of people approach acquisition as if the money were the most important thing. And for some people, it is, but for many business owners, they’re most concerned with whether their business will be taken care of.” Paul Lemberg.

• Which business(es) should you focus on buying?

“Invest in what you know, that’s it. If you understand the underlying business, you can make money as an investor. If you don’t understand the underlying business, you have no idea if that business is going to make money in the future or not.” Paul Lemberg.

• Why it’s so critical to understand what the seller/owner wants and why they want it.

• Why nothing compares to Paid Traffic when it comes to building a business.

“Paid traffic is the only thing that you can actually scale. It’s the only thing that you can actually maintain control of from now until the end of time”. Lemberg.

“Anytime you hear yourself saying, but I’ve got this much invested… money that you’ve put in, time that you’ve put in, heartbreak that you’ve put in, whatever it is. It could be the deal. It could be your job. It could be your existing business or a negotiation. It could be anything. But those things keep you in, even when common sense says it’s time to get out. So the simple question is: If you were starting today from scratch, would you be interested? And if the answer is no, probably not, then walk away.” Paul Lemberg

On his website.

On Twitter, @PaulLemberg

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to BusinessLunchPodcast.com/EPIC.

In this snack-sized episode, Roland Frasier will help you to think as he and Elon Musk think.  Creatively. Learn how to ax assumptions, question rules, and achieve better win-win scenarios in your deal-making. Roland Frasier is referred to as ‘the smartest guy in the room’ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey.

“Optimization is a linear growth pattern, and innovation is exponential.” Roland Frasier

As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here.

“When you’re in a deal either acquiring something or selling something, you have a whole bunch of professionals, other entrepreneurs - sharp people, on the other side. And if you want to get what you want and help them get what they want, you need to think creatively.” Roland Frasier

1. Be careful how you are speaking to other people and the way you’re talking to yourself.
2. Identify and define your assumptions.

“What are the assumptions that you have that you’re making every day that are impeding your ability to exit, grow scale, or get leverage in your business? If you’re saying, is this assumption correct? Then you’re thinking beyond the assumption. You’re transcending that assumption.” Roland Frasier.

1. Question the rules in place - are they still in place? Do they apply? The rules are constantly changing.
2. Use ‘First Principles Reasoning’. Elon Musk says -‘Boil things down to their fundamental truths and then reason up from there'.

“Most of our life we reason by analogy, copying what other people do with only slight variations”. Roland Frasier. 

Listen for Roland’s examples drawn from experience, his mastermind members, and Elon Musk.

To dig in further with Roland, sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. If you want to binge another episode from Roland, this one (also on mindset) is a favorite.

On Facebook 

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On Instagram

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Mentioned in this episode:

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures...

Kamal Ravikant is one of Roland Frasier’s dearest friends. He refers to him as “probably the best human being he knows.” He is the author of the bestselling books, Love Yourself Like Your Life Depends On It and Live Your Truth. He’s been a US Army Infantry soldier, held the hands of dying patients, been the ‘can do guy’ in Silicon Valley, and spoken to audiences worldwide. 

But in this episode, Roland and Kamal dig into his success and experience in Venture Capital, investing, writing, and so much more…

This is an excellent episode in SO many ways, but you’ll especially like it if you want to know what to do when you don’t ‘know people,’ and you can’t get ‘in’ on insider networks.

“Never try to be the smart one when it comes to Investing. Because you’re not. You’re just not. Invest only with the smartest people. Keep quiet, add value, and slide your chip in.” Kamal Ravikant

If you love this show and it helps you with your business(es), head over to our homepage, and sign-up for our podcast news. It would also really help us get the word out if you would subscribe/follow us on ApplePodcasts.

• Kamal’s incredible story.

“As an immigrant child, I had a strong desire to give back. And as an 18-year-old, that was the most I had to offer was to join the military.”

• How he balances and switches between the brutal world of Venture capital and the spiritual self-expression of writing books that help people.

• How Kamal’s Assesses Opportunities

Listen as Roland pitches an idea, and Kamal questions and accesses and vets the opportunity.

• Kamal doesn’t invest in ideas. He invests in people.
• What he looks for when investing in Startups and Founders
• Why he always visits companies before investing in them
• His advice for people who don’t know ‘people’ (and can’t get in on insider networks).
• Flags and Flaws to look for in Startups 

Don’t skip out on the end of this episode. Kamal shares some excellent insights on becoming a better person, the power of commitment, and how he approaches relationships.

On Twitter

On his blog.

Follow Roland Frasier

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An Epic Challenge

Dig deeper into Ethical Profits In Times Of Crisis, With Roland Frasier.

Follow Business Lunch Podcast

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On YouTube

Mentioned in this...

Ray Sinlao is the coder that went 'all-in' on Affiliate Marketing. In 2019 we published a podcast with him that has been one of our all-time most-listened-to shows. Before this conversation, he declined podcasts and speaking engagements. Sinlao preferred to fly under the radar, but make no mistake, he has achieved huge success in a seriously short amount of time, with his 8-Figure Affiliate Marketing business, Standard Conversions.

In today’s episode, we’re sharing some highlights of that conversation in a bite-size chunk. You can hear Roland’s full conversation with Ray Sinlao here.

An affiliate network manages the connection between product owners (advertisers) and affiliate marketers. They handle all the negotiating and pitch. 

• How to get started as an affiliate marketer.
• The role of writing great copy.
• The commission rates he looks for and when you can negotiate.
• The seasonality of Ad Costs and when you sometimes need to kill a campaign.
• How he pays his team and structures compensation.
• The importance of reading data and the power of ruthlessly cutting underperforming campaigns.
• The beautiful video campaign that didn’t convert.

Click to find us on Apple Podcasts and other podcast players. 

Through his Website

On Facebook 

On Facebook 

On Instagram 

Through his Website 

Roland will teach you how he does it, here.

On Instagram

On Twitter

Thanks so much for joining us this week....

Roland Frasier is referred to as ‘the smartest guy in the room’ with much affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. This episode follows on from Episode 255, delivering Roland’s thoughts on building long-term wealth. In other words, HOW ROLAND DOES IT. 

Listen Today if you want to grow your business faster than you ever imagined possible, and work on building wealth for the long term.

“A good long-term plan should provide enough wealth assets to replace ‘from your efforts’ income for the rest of your life – post-earning years”. Roland Frasier.

As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here.

1) Real Estate is one of the best wealth-building assets that you can find, and there are a million ways you can get involved. You can do it with no money down, and you can play both the long-term and the short-term game with Real Estate.

“Real Estate has been a constant throughout my life. I’ve built, owned, flipped, or held more commercial or residential real estate than I can remember”. Roland Frasier

2) Software As A Service Subscription (SASS) Companies. Recurring businesses have an advantage over other business models and are much more appealing to investors because they are always looking to mitigate risk; therefore, businesses with guaranteed sales are attractive.

“You don’t have to know how to code to start or own a SASS company. Many people don’t realize that. You just have to know someone else who does – bring them in as a partner. Buy in or earn in.” Roland Frasier

3) *Buying and Selling Businesses – Just as you can buy Real Estate with no money down, fix it up and sell it on, you can purchase businesses with no money out of pocket and do the same. In fact, this has been one of the most outstanding wealth-building opportunities that Roland has found. 

4) *Equity Investing – Taking ownership in companies in exchange for providing value. You provide services or resources in exchange for options, stock, or some form of ownership in someone else business. It’s a win-win.

You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to BusinessLunchPodcast.com/EPIC.

5) Trend-Based Investing In Private Companies That Have Momentum.

Listen for why Roland doesn’t care for the public stock markets for investing, nor for startups. He does, however, love Investing in private companies that are already operating.

Also, take note of what he conspicuously does not invest in for the long-term and why.

“Don’t give me any startups unless you have a ridiculously inside access to deals that everybody wants.” Roland Frasier

To summarize, don’t get lost in only creating and building income, and don’t get lost in only creating and building wealth. Create a strategy for building both. Know how much income you need to...

Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable and Digital Marketer and one of Roland Frasier’s partners. 

In this two-part series, you get to be a fly on the wall as he talks to a room full of entrepreneurs. He shares a way of thinking about your business that is both critical and powerful. Ryan takes the Character Diamond concept that emerged out of the acting/story-telling space and simplifies it for business and branding purposes. You will find this super interesting and helpful if you want to scale your marketing WITHOUT going too corporate-y.

“Much Like A Hero, A Brand Is A Fictional Entity”. Roy Williams, Wizard Academy.

If you love this show and it helps you with your business(es), head over to our home page and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe/follow us on ApplePodcasts.

This episode is for you if you want to make your brand more interesting and likable.

Listen to Episode 254 for Part 1. Ryan covered the North and South quadrants of the diamond. “The North and South are what creates interest. It’s what gets people’s attention. It’s what makes you worthy of more than just a glance”. Ryan Deiss.

• Ask yourself, what is your North Star? Your brands’ mutant power?  

• Then, what is your ‘Counter Star’? What is the external conflict that provides interest?

• Digital Marketer’s Character Diamond.

“These are things that are a little more internal. You may not put this at the top of your website, right? Your website may be speaking more about benefits, but when you get into the mission and what you’re all about, this has got to ring true”. Ryan Deiss. 

(East) What is your non-negotiable? What is that for your brand?

‘If you stand for nothing, nobody will trust you. So having a non-negotiable, having a Hill that you’re prepared to die on is what builds trust'. Ryan Deiss.

Ryan shares examples, including the non-negotiable for Digital Marketer, which is:

‘It must be step by step and proven. No theory.’

(West) What is your quirk, your mask, your flaw? You’re not-so-secret sin?

This is what creates a sense of humanity. It makes your brand LIKE-ABLE.

“We like brands when we know that they screw up just like us”. Ryan Deiss.

Step 1- Identify a person or persons in your company that most exemplify the brand. It doesn't have to be the founder or CEO, but it does need to be someone within the organization that speaks on behalf of the company.

“This incidentally is another reason why founder-led companies tend to outperform companies that aren't founder-led. And it's also the reason why when founders are taken from companies and, you know, the corporate types are moved in, that they fail”. Ryan Deiss.

Step 2- Have this person make a list of favorite books, movies, TV shows, comic books, Bible stories, favorite characters.

Step 3: Take note of the characters. The...

Roland Frasier is known for his out-of-the-box strategies and higher-level thinking. He's helping Entrepreneurs and leaders to see further down the line, and t0 work over their businesses, not in them (or even 'on' them). 

Which receives most of your efforts?

The rare few focus on creating income for the short term and wealth for the long term.

In this episode, Roland establishes that YOU CAN have it all and teaches you how to do just that. It’s a great episode! Be sure to follow or subscribe to the show, so you get Part 2 when it drops next week. 

Who Is Roland Frasier?

As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here.

Most people either,

1. Focus on creating as much income as possible in the short term, and they don’t think about building wealth for the long term.
2. Focus on building wealth in the long term, and they don’t think about building income for the short term.

“When the dancing stops, the money stops with it. Then it’s time to face the music. There’s frequently no wealth to fall back on, and you are forced to start dancing again or significantly lower your standard of living”. Roland Frasier

• The insidious trap that high-income earners fall into.
• The scenario that the asset-rich find themselves in all too often.

“I can’t count how many very land rich, or asset-rich friends and acquaintance got into financial trouble because they were TOO focused on the long term, and they ran out of the income to support their wealth-building… And there’s also the chance that the long game you’re playing might not have a chance to play out. Life might have other plans for you.” Roland Frasier

First, Let’s Look At Income.

“If I had no money and no contacts, this is exactly what I would choose to create a substantial income from scratch”. Roland Frasier

• Public Speaking – Whether you’re keynoting for cash or selling something from the (online) stage.
• Product Launch Affiliate Marketing – The second safest, fastest, low-cost way to increase income.
• Small Events
• Tollgate Deals
• Masterminds

1). Affiliate Marketing Playbook

Including his 15 Steps To Product Launch Affiliate Marketing Success (We’ve written those out for you here)

2) Mastermind Strategy

3) Formula For Small Events (How To Get Started).

Be sure to tune into Episode 257 to hear the long-term wealth-building strategies. Sign up on our home page for our podcast newsletter, and hit

Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable and Digital Marketer and one of Roland Frasier’s partners. 

In this episode, you get to be a fly on the wall as he talks to a room full of entrepreneurs. He shares a way of thinking about your business that is both critical and powerful. Ryan takes the Character Diamond concept that emerged out of the acting/story-telling space and simplifies it for business and branding purposes. You will find this super interesting and helpful if you dig into it for your own company. 

When is this subject dangerous?

“Branding and character diamonds, in particular, are an essential subject once you’re making sales. It is a very dangerous subject if you are brand spanking new, just getting started. Because it allows you to waste a lot of time doing what I call ‘organizing the file drawers’. Ryan Deiss

If you love this show and it helps you with your business(es), head over to our home page and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe/follow us on ApplePodcasts.

“If you think about the brands that are most loved, they don’t need celebrities to endorse them. The brands themselves are the celebrities. The brands themselves have become loved. How do we do that with our brand?” Ryan Deiss

• How to scale your business if you’re the face of the brand.
• How do you transition from a personal brand to a corporate brand?

“If you’re not the face of your business, you have to be really, really careful that you don’t become boring and inhuman”. Ryan Deiss

The answer? Transfer the most desirable and interesting character traits of the founder onto the brand.

• Where many brands go sideways.
• The real reason you’re winning if you’re competing.

“Much Like A Hero, A Brand Is A Fictional Entity”. Roy Williams, Wizard Academy.

Step 1. What is your North Star? Your brands’ mutant power?  

Step 2. What is your ‘Counter Star’? What is the external conflict, that provides interest?

“Think about the fictional characters that you like. Guess what, the reason that you like certain characters is because they exemplify certain attributes that you admire in yourself, whether you’re willing to admit it or not”. Ryan Deiss

Step 3. Subscribe on Apple podcasts so you can hear part 2 (Episode 256) as soon as it drops.

Find us on these platforms here. 

Four Different Entrepreneur Types

The Million Dollar...