Business Lunch

Do You Struggle To Cut Through The Noise & Attract Referrals?

Business is all about relationships. So if you’re smart, you will develop a strategy for really recognizing, appreciating, nurturing, and nourishing those relationships. 

“The hinges that swing the biggest doors are the relationships you have.” Roland Frasier

As our guest today, we have John Ruhlin, the CEO, and founder of Giftology. He also has a book of that same name that you can get here. 

“Nobody wakes up at 4:00 AM and says, man, if I had a gift strategy, my business would change forever. But, most people, if they’re honest with themselves, would say that it every business, every industry rises and falls on relationships”. John Ruhlin

Today’s Top Takeaways

1. Have a gifting strategy 
2. Gift at a level that is commensurate with the value of the relationship.
3. Personalize to the recipient, not to your company. 

Plus, Listen For,

• The number one mistake that brands make when they send out gifts.
• When a gift can actually cost you in your relationship instead of investing in the relationship.

“You’re actually trying to manipulate them into becoming a billboard for you, and you actually could spend money to damage the relationship.” John Ruhlin.

• Why you should target the inner circle of high-level clients, such as their family members, their assistants, etc. - and how this ends up being a much better investment than splurging on expensive gifts for the individual.
• What makes a gift more meaningful and impactful.

“A true gift is no strings attached, but what’s funny is the less you make it about yourself. The more they make it about you.” John Ruhlin

• How to set an appropriate budget.

“You need to have a strategy on how you’re going to show up for people and be different and, you know, stay top of mind and engage in these relationships so that they want to refer your business and do more business with you.’ John Ruhlin.

• The ROI you can expect to see when you invest in people and relationships in the right way and for the longevity of it. 

• Keys to choosing the right gift.

“Most people waste money because they give gifts as a reactionary thing.” John Ruhlin

Thanks so much for joining us this week.

Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Hit Subscribe on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you.

You can also find us on these platforms here. 

Connect With John Ruhlin through his website. Follow Roland Frasier

On Facebook 

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Through his Website 

Also Mentioned In This Episode

Get a free book from our partners at Conversion Fanatics.

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2021 may feel like an all-new landscape, but our host Roland Frasier has the keys to growth despite the economic and social conditions we find ourselves in. Today (and last week), Roland unpacks several strategies that you can take to grow your business, and it’s actually much easier than you might think. This is part 2; check out episode 232 (if you haven’t already). 

Who Is Roland Frasier?

As the Co-founder or principal of 5 different Inc, Magazine's fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here.

In Part 1, Roland Covered

1. How can I get more leads?
2. How do I get the right hires or team to build Infrastructure?
3. How can I increase our Lifetime Customer Value?

Listen To This Episode If You’re Asking:

1. How can I increase our margins?
2. How can I better adapt when things are changing?
3. How can I access the capital we need?

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Hit Subscribe on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you.

You can also find us on these platforms here. 

Follow Roland Frasier

On Facebook 

On Instagram 

Through his Website 

Also Mentioned In This Episode

Get a free book from our partners at Conversion Fanatics.

Follow Business Lunch Podcast

On Twitter

On YouTube

Mentioned in this episode:

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

Get Scalable Live

We’re finally airing an episode with Jerry Conti, a serial entrepreneur, and a world-class connector. He’s the Co-Founder and Managing Partner of LuxHomePro and now BoomSTR. Like many of our guests, Jerry’s all about strategic partnerships.

This episode was recorded in Mexico at WarRoom before things were turned upside down in 2020. Listen for his smart strategy and the insight and takeaways that still hold true.

If you’re enjoying Business Lunch with Roland Frasier, head over to our home page and sign up for occasional memos from us. You can also follow Roland on Facebook, where his profile is always full of content and conversation. But most of all, to support the show, make sure you’ve actually hit Subscribe on ApplePodcasts. We would appreciate it!

“It's about traffic and conversion. I mean, at the end of the day, that's all we do. How do you get more heads in beds in the short term rental space? How do you get more butts in seats in the seminars? Right? It is, it's the same thing. And so it's just a matter of understanding marketing. There are 600,000 vacation rentals in the United States. And most of those operators and homeowners have no clue of what they’re doing. But I can scale the marketing worldwide because I can do it from anywhere. I can be in Scottsdale and market your home in London. There's no geographic barrier.” Jerry Conti

Jerry’s Core Arbitrage Strategy

• How Jerry finds the right properties and what he’s looking for.
• How to create a win-win (win) scenario for the homeowner, the real estate agent, and yourself.
• How to reassure your homeowner and ensure that their property and neighbors are cared for (plus some gadgets that help)!
• How this Arbitrage philosophy works better for the homeowner than a long term renter.

“It’s better to actually rent your house on a short-term level because if the renter doesn’t pay, you have nothing really to fall back on, and it may take you a month or two, three or four months, even kick them out.” Jerry Conti

How Conti has scaled this through Events & Partnerships

“Anytime that you're looking to do anything, find somebody that's already aggregated the thing you want and go there first, because you'll have it at scale instantly instead of having to do it one or two at a time.” Roland Frasier

Plus Listen Today For,

• Why Jerry decided against building a fund
• How he turned his students into partner investors

“What if I could not just teach somebody how to fish, but maybe fish with them? Like, let’s put the rods in the water together. And, that was an idea that came out of doing this for a long time. How can we speed this up for our students?” Jerry Conti.

• Why you need to enjoy people to run this type of business!
• How he splits the profits and halves the risk.

2021 may feel like an all-new landscape, but our host Roland Frasier has the keys to growth despite the economic and social conditions we find ourselves in. Today (and next week) Roland unpacks several strategies that you can use to grow your business, and it’s actually much easier than you might think.

Who Is Roland Frasier?

As the Co-founder or principal of 5 different Inc. Magazine's fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here.

Listen If You’re Asking,

1. How can I get more leads?
2. How do I get the right hires or team to build Infrastructure?
3. How can I increase our Lifetime Customer Value?

Hit subscribe on ApplePodcasts so you don’t miss next week’s continuation of this. Roland will be answering these questions…

1. How can you increase your margins?
2. How can you best adapt when things are changing?
3. How can you access the capital you need?

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you.

Follow Roland Frasier

On Facebook 

On Instagram 

Through his Website 

Follow Business Lunch Podcast

On Twitter

On YouTube

Click to find us on Apple Podcasts and other podcast players. 

Mentioned in this episode:

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

Get Scalable Live

In this episode, you will be inspired as Yanik Silver talks with our host Roland Frasier. Listen and glean takeaways and insights from someone that Roland refers to as ‘one of the best networkers and marketers you would ever run across”.

Yanik Silver has been called “a thread that runs through the fabric of the online marketing community,” a Maverick Mischief-maker, and a Galactic Goofball. He ‘redefines how business is played in the 21st century at the intersection of more profits, more fun, and more impact’. 

Yanik is the author of Evolved Enterprise, and the founder of Maverick1000, a global network of top entrepreneurs & visionary entrepreneurs making a difference in the world without taking themselves too seriously.

If you're looking to make your entrepreneurial journey more meaningful and more fulfilling, this episode is a great starting point.

“If you can apply direct marketing to a company that has amazing potential to do good, then it just turbocharges it…if you look at companies that have a greater purpose and meaning across the S and P 500, they outperform by 1400% over a 15 year period”. Yanik Silver.

If you’re enjoying Business Lunch with Roland Frasier, head over to our home page and sign up for occasional memos from us. You can also follow Roland on Facebook, where his profile is always full of content and conversation. But most of all, to support the show, make sure you’ve actually hit Subscribe on ApplePodcasts. We would appreciate it!

What is The Evolved Enterprise™?

It’s a way to go from merely a transactional business to a transformational one and even a transcending business. It’s about creating a venture that authentically comes straight from your true essence, wrapped around a meaningful Cause (your WHY or impact), and then develops the community.

Listen Today For 

• The full scoop on Yanik’s robust Entrepreneurial journey.
• How Yanik went from cold-calling Doctors at age 16 to his first million-dollar product.
• The turning point that leads him to what he’s passionate about now.

“And then, about 11 years ago, I asked myself a straightforward question, which is, am I happy? Would I be happy doing what I’m doing ten years from now? And the answer was no, which led me to this whole other exploration of how to connect your head, your heart, and your heart purpose”. Yanik Silver.

• His tried and tested networking philosophy.
• The Seismic shift that’s been happening in consumer buying behavior.

“Customers want to buy from companies that have a greater purpose, greater meaning, and they’re willing to either spend the same and change brands, or change whatever company they buy from, and they’re even willing to spend more.” Yanik Silver.

How You Can Turn Your Company Into An Evolved Enterprise

Roland launched The Epic Challenge in 2020, which teaches people how to buy businesses for no money out of pocket. When Covid hit, they took this event from a two-day in-person event to a 5-day virtual event. It’s blown up and been hugely successful. 

In this short episode, Roland shares a simple but powerful tip on how to cut your virtual event costs, get more referrals without paying for expensive paid traffic, and overall increase your profit margin.

Who Is Our Host Roland Frasier?

Co-founder or principal of 5 different Inc. Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here.

If you’re enjoying Business Lunch with Roland Frasier, head over to our home page and sign up for occasional memos from us. You can also follow Roland on Facebook, where his profile is always full of content and conversation. But most of all, to support the show, make sure you’ve actually hit Subscribe on ApplePodcasts. We would appreciate it!

Listen Today For, 

• The importance of Surveying your audience.
• The power of understanding your Average customer value or average order value.
• The “wicked-smart” Challenge-Within-A-Challenge hack that made them an extra $829,000 in 2020.

Click to find us on Apple Podcasts and other podcast players. 🎧 

Contact & Follow Roland

On Facebook 

On Instagram 

Through his Website 

Follow Business Lunch Podcast

On Instagram

On Twitter

Mentioned in this episode:

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

Get Scalable Live

Today, to kick off a new year, Roland Frasier talks to Ryan Levesque, the Inc. 500 CEO of The ASK Method® Company, and the #1 national best-selling author of Ask. He is also a co-founder and investor in bucket.io®, a leading marketing funnel software for entrepreneurs.

Roland and Ryan discuss how 2020 impacted him, and the surprising opportunities he un-earthed (that they “wouldn’t have had the courage to test if it weren’t for the Pandemic limitations).”

Plus, if you’re planning or considering hosting virtual events for 2021, then this episode will be a helpful brainstorm as you consider the year ahead. Ryan breaks down how they’ve been tweaking their virtual events for maximum user satisfaction. 

If you’re enjoying Business Lunch with Roland Frasier, head over to our home page and sign up for occasional memos from us. You can also follow Roland on Facebook, where his profile is always full of content and conversation. But most of all, to support the show, make sure you’ve actually hit Subscribe on ApplePodcasts. We would appreciate it!

Listen Today For,

• What worked (and didn’t work) in Ryan’s 2020 Virtual Events.
• Why he thinks his Quiz funnel to Instant Webinar model is working better than anything else right now.

“That is like our secret sauce. If I were to sum it up in two words, quiz funnel to the instant webinar.” Ryan Levesque.

• Ideas for what you can do if you don’t have ‘in-studio’ help.
• The three modalities to switch up the user experience

1. Featured Speaker on Camera
2. Slides.
3. Speaker writing notes in real-time on an iPad

“I think right now, it’s very visually captivating and almost hypnotic - and in some ways, mesmerizing to watch someone (especially if they have a little bit of artistic skill) sketching on a tablet, especially when you’re switching back and forth between modalities.” Ryan Levesque.

Plus, How Quiz Funnels have evolved.

At bucket.io, Ryan has over 30 million unique people who take a quiz through its software each year. The platform has evolved over 15 years, with version 2.0 launching five years ago. Ryan and Roland discuss how the market has changed and how your approach also has to move with the times.

“You want to think about and imagine, who they are, what they’re doing, where they’re sitting, where they’re at, and what else they are also multitasking with - as they’re going through this process!” Ryan Levesque.

And so much more.

Click to find us on Apple Podcasts and other podcast players. 🎧 

Contact & Follow Roland

On Facebook 

On Instagram 

Through his 

Are you launching a Podcast in 2021? 

Is one of your goals to grow your network and build your audience?

If you haven’t already noticed, Entrepreneurs, Influencers, brands, and entertainers everywhere are hosting their own Podcasts as a strategy to

• Network
• Establish Credibility
• Market their products and services
• Build community. 
• Provide value to their audience.

So with a thriving mastermind and a million podcast downloads so far, Roland has learned a thing or two. He shares a tidbit on how to ask better questions, and get content that's unique to your show. This soundbite of an episode will help you create,

1. More valuable content for your listeners, AND,
2. A better connection with your guests.

Who Is Our Host Roland Frasier?

Co-founder or principal of 5 different Inc. Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here.

If you’re enjoying Business Lunch with Roland Frasier, head over to our home page and sign up for occasional memos from us. You can also follow Roland on Facebook, where his profile is always full of content and conversation. But most of all, to support the show, would you make sure you’ve actually hit the subscribe button on ApplePodcasts. We would appreciate it!

Click to find us on Apple Podcasts and other podcast players. 🎧 

Contact & Follow Roland

On Facebook 

Through his Website 

Follow Business Lunch Podcast On Twitter

Mentioned in this episode:

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

Get Scalable Live

To end the year, we are sharing (re-airing) a couple of our favorite timeless episodes.

From Maximum Security Prison To Speaking At The Whitehouse: Andre Norman is as qualified as anyone to talk about Transformation. And after 2020, we all could use some transformation. 

Click to find us on Apple Podcasts and other podcast players.  

Andre shares his incredible story and the framework he's built to help others. Andre travels the world as a public speaker, including engagements at the Whitehouse, Harvard Law School, and London School of Business.

"I thought… If I can't be a psychopath, why be in jail? I want to be free. But I looked at all the groups in the jail, and they would all come back to jail. I saw that "Free" didn't work. So I switched my goal to successful." Andre Norman

From illiteracy to gang activity, Andre's childhood prepared him for nothing less than a life of crime and violence. This behavior eventually led Andre to be sentenced to over 100 years in prison. As a natural-born leader, he quickly rose to the top of the prison gang system, where he managed gang activities from within the confines of a maximum-security prison. During his two-year stay in solitary confinement, Andre had an "epiphany," and he decided to turn his life around.

"I look at every variable that I can be shut down in or killed on. Get it right or die. I took training people very seriously because where I came from the first time I get it wrong, I die". Andre Norman

Listen Today For,

• The dream and goal that was more powerful than the standard desire to 'get out of prison.'
• How his decision to attend Harvard was the destination point that motivated him to teach himself to read, study law, and ultimately become hugely successful.
• The skills he learned in prison, which he still uses today in business.
• How he identifies projected strengths and weaknesses, and ultimately, spots the weakest link.
• His framework for Transformation.
• Why he teaches his students to teach.
• His solution for the white suburban opioid crisis.

"If you're talking, you're teaching, if you're listening, you're learning." Andre Norman 

Contact & Follow Andre Norman

Through his Website 

His LinkedIn profile 

His Facebook profile 

If you’re enjoying Business Lunch with Roland Frasier, head over to our home page and sign up for occasional memos from us. You can also follow Roland on Facebook, where his profile is always full of content and conversation. But most of all, to support the show, would you leave us a review on Apple Podcasts? We would appreciate it!

Contact & Follow Roland

On Facebook 

On 

To end 2020, we are sharing a couple of our favorite timeless episodes.

This snack-size show features Roland Frasier, sharing an insight that smart marketers and successful entrepreneurs have understood for decades.

Take this into 2021 and you'll go far. A great reminder for whenever you’re

• Thinking about or reviewing your marketing.

• Optimizing an Ad.

• Trying to figure out how to make your product better.

“What you’re trying to do is let them know that your product is a conduit, a means to them achieving what they want. Really focus on the end result” - Roland Frasier

Visit RolandFrasier.com

Mentioned in this episode, ‘The Innovators Dilemma’ by Clayton M. Christensen

Click to find us on Apple Podcasts and other podcast players. 🎧 

Who Is Our Host Roland Frasier?

Co-founder or principal of 5 different Inc. Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here.

If you’re enjoying Business Lunch with Roland Frasier, head over to our home page and sign up for occasional memos from us. You can also follow Roland on Facebook, where his profile is always full of content and conversation. But most of all, to support the show, would you leave us a review on Apple Podcasts? We would appreciate it!

Contact & Follow Roland

On Facebook 

On Instagram 

Through his Website 

Follow Business Lunch Podcast

On Instagram

On Twitter

Mentioned in this episode:

Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS

Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ‘recession proof’ plan to scale your company to 8-figures and beyond, and…leave knowing 2023 is going to be your best year yet!

Get Scalable Live