Business Lunch

In this snack-able episode of Business Lunch, Roland breaks down a PRICELESS strategy for growing your business. He offers the quickest path to an extra 9 million in revenue. Roland has laid out everything he would consider for our listeners.

Listen as Roland Breaks Down,

Step 1  Achieve immediate 2X - What additional value can you add to your existing product/service line that will allow you to double your current prices? The easiest way to double your revenue is to add more value and justify raising prices. 

Do Step 1 correctly, and your $1M business is now a $2M business, almost instantly.

Step 2  Achieve a 2X on the 2X you achieved in Step 1 above! 

Run a product and markets expansion grid analysis to determine what extensions of existing products and what new products will sell to your existing market, and what extended markets and new markets will purchase your existing products and your extension and new products. Selling your existing products into extended and new markets simply requires minor adjustments to product/service offerings and tweaks to your messaging, and is one of the fastest ways to multiply revenue.

Similarly, creating extensions of existing products and new products to sell to your existing market provides immediate revenue expansion without the need to spend to acquire new customers, as these products will sell to your existing base.

Do Step 2 correctly, and your $2M business is now a $4M business within about 12 months.

Step 3  Achieve another 2X on Step 2 Revenue! Determine who already has large swaths of your ideal existing customer avatar and sells that customer base non-competing, complementary products or services. Make a list of at least 10 complimentary product/service providers and then approach them and form strategic relationships to offer your products/services to their customer base as part of their funnel/sales process. There is no faster way to get exposure to and convert huge groups of other people’s existing customers into your customers than to form sustainable long-term integrations with strategic partners who already have a large existing base of your ideal customer and also have predictable selling and customer acquisition systems in place that ensure a continuing flow of new customers en masse to your business.

With this step, you should achieve a double-sided benefit. 20% or more of each new strategic partner’s existing customers should buy your products or services (equating to a 1.2x increase in your revenue per strategic partner).

Additionally, 20%+ of your existing customers should buy the products or services of each of your strategic partners.

Therefore, if you add 5 strategic partners who have a similarly sized customer base to yours, then through this process in this fashion, you will add an additional 100% revenue increase from their customers buying from you (5 partners x 20% of total customers buy = 100% revenue increase) and you will add an equal increase in revenue from your customers buying your strategic partners’ products and services.

Do Step 3 correctly, and you now have an $8M business. Existing revenue of $1M x 2 from Step 1 = $2M x 2 from Step 2 = $4M x 2 from Step 3 = $8M.

Step 4  1.25x Step 3 Revenue With Acquisitions - after the first 3 steps you’re sitting at $8M. The fastest way to get to $10M from there is to acquire a complementary business. 

The business you acquire should be generating 25% of the revenue of your then-existing business, so that would be ($8 x 25%) = $2M. The ideal acquisition candidate will add one of the following 7 components to your existing business: 

• Media

• Team or resources, 

• Services that you already buy from the target or that the target sells to your existing customer base avatar profile, 4) products that you already buy from the target or that the target sells to your existing customer base avatar profile, 

• Supply chain manufacturers/producers or distribution chain distributors

• Intellectual Property, or 

• Direct or indirect competitors.

You don’t need a lot of capital to make this acquisition, which could be paid for with 1) seller financing, 2) earn-out, 3) equity or asset swaps, 4) asset-based lender financing (ABL), 5) baseline payment structure, 6) SLiP financing via self-liquidating payments, etc.

At the end of 12 months, your $1M business will have “10xed” into a $10M business.

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review!

Click to visit our website or find us on your preferred podcast player.

You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram

America’s Millennial Money Expert® and America’s Student Loan Debt Expert™ sits with Roland Frasier to discuss his journey from a side-hustle personal finance blog to being the #1 resource for helping millennials get out of student loan debt (and start building real wealth for their future).

Listen For,

• How they got to be one of the largest personal finance sites out there, with 3 million page views a month and 7 figures in revenue.

• The first game-changer for The College Investor.

• How listening to his readers gave him the direction he needed to pivot toward growth.

• The $24 that made all the difference and spurred him on.

• How to benefit the most from attending business conferences.

• All the revenue models for how the blog actually generates money.

• How Robert began to build his team of freelancers and how he found his first hire.

• Why he likes to hire ‘young blood’ and less experienced freelancers.

• Why he has a bias toward a company of one.

• What he finds is working best for marketing.

Visit TheCollegeInvestor.com

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review!

Click to visit our website or find us on your preferred podcast player.

You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram

If you want some immediate strategies for growing your business, Roland Frasier brought home some amazing takeaways from his 32 day trip to Israel, Paris, Amsterdam, and London.  “For me, this trip generated millions - in additions to being SO much fun…” Roland Frasier reflects on what went so well.

In Part 1, 2 & 3 (You can catch up by listening to episode 69, 71, 73) Roland talked about

Takeaway 1 - International Expansion

Takeaway 2 - Developing a Fear Management Program

Takeaway 3 - Facilitating Serendipity

Takeaway 4 - Multi-Thread Everything

In THIS episode, Roland talks through his recent experience to demonstrate how to,

Takeaway 5 - Practice Adaptability

Listen For

• Expect the best but prepare for the worst.
• Keep cool but expect that things might go awry whenever you’re making a pitch, taking a trip, anything.
• You may end up with a scenario that’s better than the first

“We didn’t get mad or freak out about it… we just worked together to come up with a solution that was better than the original plan. Because we were cool about it and adapted ourselves, we were able to have a very successful trip.”Roland Frasier

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review!

Click to visit our website or find us on your preferred podcast player.

You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes Not your Thing? Find us on Spotify or Stitcher.

Visit https://www.rolandfrasier.com, and follow @BizLunchPodcast on Twitter and Instagram https://www.instagram.com/bizlunchpodcast/

Project Evo helps entrepreneurs and creatives find their flow by helping people uncover who they are, and what they do best with both a digital and physical product. They broke records with a 7 figure crowdfunding campaign and the founders, Chad and Arman sit with Roland today to share the story.

“Burnout is happening at an epidemic rate and it’s literally been diagnosed now as a disease. So we asked, what can we do to identify a state of being where you feel absolutely fantastic? Where time warps and you feel a sense of effortlessness and ease…and you have a sense of certainty that you are absolutely doing what you’re meant to be doing…”

Listen For,

• Why meaning and purpose are essential and how Evo project helps unlock just that
• How what was originally just an idea for a book became both a digital product and a physical product with additional revenue models.
• Their takeaways on setting things up in China and the manufacturing element of their business.
• Why they chose to go the crowd-funding route and the multi-faceted advantages of doing that.
• What they’ve learned from the challenges of offering a physical product compared to digital.
• How to disagree and move forward (Their partnership tips).
• How the ultimate ‘Solopreneur’ shifted toward building an organization.
• What they would do differently (even though it’s been a success story).

“It’s never too late. Never let go of the fact that knowing who you are is the most important step in the process and that journey never ends. Combine constant self-awareness with direction and meaning, a North Star, and anything is possible, a fulfilling life is within reach”. - Arman Assadi.

Visit Project Evo

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review!

Click to visit our website or find us on your preferred podcast player.

You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram

If you want some immediate strategies for growing your business, Roland Frasier brought home some amazing takeaways from his 32 day trip to Israel, Paris, Amsterdam, and London.  “For me, this trip generated millions - in additions to being SO much fun…” Roland Frasier reflects on what went so well.

In Part 1 and 2 (You can catch up by listening to episode 69 and 71) Roland talked about 

Takeaway 1 - International Expansion

Takeaway 2 - Developing a Fear Management Program 

Takeaway 3 - Facilitating Serendipity

In THIS episode, Roland talks through his recent experience to demonstrate how to,

Takeaway 4 - Multi-Thread Everything

• Approach all deals, relationships, and transactions with a multi-threaded strategy 

• Layout 5 different objectives before you start anything

• Always have multiple long-term and short term monetization strategies before proceeding

• Have short term plays to enable your long term strategies to mature. If the long term objectives don’t work out, all is not lost. 

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review!

Click to visit our website or find us on your preferred podcast player.

You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram

Founder of The Fletcher Method®, Aaron Fletcher is an online marketing consultant, educator, speaker, and nationally published author. Aaron has become the “go-to” sales and marketing expert for start-ups and entrepreneurs including Nolo.com, Caring.com, and Jay Abraham.

In this conversation, Aaron shares what’s really working for him and his clients. We also get into some critical questions to consider on your Entrepreneurial journey, including:

1) What measurable unit of value do you provide that solves an explicit problem that your audience knows they have?

2) What’s the common element of every failure you’ve had?

Listen for these Key Takeaways:

• What to do if you’re late to the Internet Marketing Game

• The ‘Non-Shiny Objects’ that successful campaigns get right

• When (and whether to) to 'burn the ships’

• How Fletcher’s team solves a myriad of small problems for their clients - by solving one big problem

• The evergreen returns of selling based on value and the urgency of your audience to solve THEIR problem

• What Roland and Aaron think about using Scarcity tactics and countdown offers

• Why you shouldn’t offer a Webinar if you’re just starting out, and what you should offer instead

• The one attribute that Roland sees (and Aaron agrees) is the common denominator in every successful person

Visit MarketingForAll.com or find FletcherMethod on Socials

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review!

Click to visit our website or find us on your preferred podcast player.

You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram

Part 2 of 'Takeaways From Travel'

If you want some immediate strategies for growing your business, Roland Frasier brought home some amazing takeaways from his 32 day trip to Tel Aviv, Paris, Amsterdam, and London.  This is the second installment and worth every minute.

“For me, this trip generated millions - in additions to being SO much fun…Because I placed myself in the flow of opportunity and made it super easy for others…” - Roland Frasier

In Part 1 (Episode 69) Roland talked about International Expansion and Developing a Fear Management Program. You can catch up with that episode here.

Today, Listen for:

Takeaway #3 Facilitate Serendipity

Hear how Roland put himself ‘in the flow of opportunity’ and ‘facilitated serendipity’ multiple times over in order to initiate layers upon layers of new deals and partnerships.

This short story of SO many un-planned meetings and opportunities seized will inspire you to ask yourself, “What can I say YES to? How can I increase the number of facilitated, serendipitous, happy results in my personal, and business life”?

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review!

Click to visit our website or find us on your preferred podcast player.

You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram

In this sit-down episode, Roland Frasier talks with the Cofounders of 7-year-old Big Block Reality. Last year they did a mere 2.4 billion and have hit the Inc 500 list with 1000+ agents and a 10% market share. We get to hear what they accredit their success to, and how they stay on track and motivated. 

Listen For,

• How they overcame prospect objections and convinced people to buy into their new business model
• Their shortcut to success
• How they convinced their mentor to coach them
• How listening to people’s objections gave them insight into how to build the back end of their business
• The kind of advice you need to listen to and the kind of advice to ignore
• Whether it makes sense to pay for mentorship
• How they knew it was the right time to scale
• Why they’re following the Franchise path as opposed to alternative growth strategies
• The bulletproof hiring system that has enabled them to expand (go to OliverGraf.tv/hiring)
• Why (and how) they write their Job Ads like a Video Sales Letter - a pitch
• Words to say to a potential sales person that will reveal if they have what it takes
• How to stay motivated in the face of entrepreneurial challenges
• Their thoughts on Partnerships and why it works for them 

Visit BigBlockRealty.com 

Connect with Oliver at OliverGraf.TV and Find Sam Khorramian on Instagram and FB, @The9TH0

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review!

Click to visit our website or find us on your preferred podcast player.

You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram

If you want some immediate strategies for growing your business, Roland Frasier brought home some amazing takeaways from his 32 day trip to Tel Aviv, Paris, Amsterdam, and London.  

Takeaway #1 Green Light International Expansion: 

This is a way to expand that offers huge opportunity, with minimal effort and great potential. Listen up for Roland’s explanation of why this is a winning strategy.

Takeaway #2 Implement a Fear-Management Program: 

Do everything you can do to identify and minimize the fears of your target market. Doing this will protect and buffer your business and may bring immediate growth. Listen in for Roland’s examples and suggested strategies. 

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review!

Click to visit our website or find us on your preferred podcast player.

You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram

Brought to You by Scalable Podcasts / Produced by Darren Clarke

Arbitrage, Product Diversion and Whole-Sale Real Estate

Roland Frasier sits down with one of his business partners, Kent Clothier - President and CEO of Real Estate Worldwide (REWW).

In the last 10 years alone, Kent has been able to impact 20,000 entrepreneurs around the world with his mentoring and training programs. They discuss his entrepreneurial journey and the moment he realized that his upbringing as an Entrepreneur was both very unusual - and a huge asset.

Listen For

• The advantages and pitfalls of thinking you’re invincible
• The $8200 check that changed his life
• Why you should question and test everything you think
• The moment he realized he didn’t have a business, he had a job - and what he did about it
• The essential mentality he chose to adopt when he moved into the Education space
• How he stays calm, focused and centered midst the comparisons, competition and craziness of entrepreneur life
• The books and podcasts that have helped him strike the right balance

To hear more from Kent, check out (snack sized) Episode 12

Visit KentClothier.com

Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us and leave us a review on ApplePodcasts!

Not on ApplePodcasts? Find us here.

You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram