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Social media is rigged, and the smartest people use it to their advantage. Today, you'll learn how to beat the system with polarizing predictions and hot takes that get results.

In this episode, Sharran explains why the social media game is rigged and how you can use it to your advantage. With influencers making bold predictions and controversial statements, he breaks down why confidence–rather than accuracy–wins on social media. Learn how to craft hot takes, navigate polarizing topics, and get more traction with your content. 

Sharran shares how to balance being first with staying open to change, why you should embrace social media’s power to spark conversation, and why being a media company is the key to monetizing attention. This episode will help you use the rigged game of social media to grow your influence, build your brand, and even turn mistakes into opportunities.

Ready to play the social media game the right way? Tune in to discover how to craft your hot takes and win big on social media!

“Being a media company is selling attention. And when you take that attention and you do it in a goodwill-oriented way and you could point that attention in the right places and help people, that's when you win.”

- Sharran Srivatsaa

Timestamps:

01:21 - The truth about the rigged social media game

01:36 - The selective memory of bold predictions and how it works

05:26 - The danger of the digital dogma

07:41 - Smart people change their minds

10:37 - How to view social media as a tool, not your identity

18:35 - The "hot take formula" for generating engagement

22:43 - Recap: How to Beat the Rigged Social Media Game

Resources:

- Join the Future Proof Community - https://futureproofsecrets.com/

- The Real Brokerage - https://www.joinreal.com/

- Top Agent Power Pack - https://sharran.activehosted.com/f/121

- The 5am Club - https://sharran.com/5amclub/

- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom

- Join Sharran's VIP Community - https://sharran.com/vip/

- ARC Multifamily Real Estate Investing - https://arcmf.com/

- Sharran's Partnership Program - https://www.highlandprime.com/

- Grab Sharran’s 4-Week MBA for Free - https://sharran.com/4weekmba/

Connect with Sharran:

- Facebook - https://www.facebook.com/likesharran

- Instagram - https://www.instagram.com/sharransrivatsaa/

- X - https://x.com/sharran

- LinkedIn - http://www.linkedin.com/in/sharran

- YouTube - https://www.youtube.com/channel/UCzpl_gT1bVB1iNZl9yQbWuA?sub_confirmation=1

Click Here to Get All Podcast Show Notes!

Generating quality leads can be expensive and time-consuming. But what if you could generate high-quality leads on autopilot without spending a dime? Sharran reveals four game-changing systems that can automate your lead generation and fill your pipeline while you sleep.

In this episode, Sharran introduces the $0 Lead Engine, a revolutionary system that uses four strategic methods to generate leads without expensive ads or complicated funnels. He walks through practical, actionable steps anyone can implement, even with a virtual assistant or AI. 

From leveraging LinkedIn’s Industry Hook to Twitter cold outreach, the episode shows you how to take advantage of existing platforms and tools like AI to automate and scale your lead generation. Learn how to get real-time conversations, engage your target audience, and effortlessly build a steady stream of leads.

Are you ready to automate your lead generation and scale your business on autopilot? Tune in to learn how the $0 Lead Engine can help you get leads while you sleep. 

“If you did one list swap per month for the next year, it will dramatically grow your audience base–you'll be shocked as to what it does.”

- Sharran Srivatsaa

Timestamps:

01:25 - Why consistent lead generation is crucial for business growth

02:40 - The LinkedIn industry hook: Using DMs and video outreach

06:58 - The Twitter cold outreach engine for real-time leads

11:14 - Facebook Marketplace freebie hook: A lead magnet strategy

14:00 - The list swap method: Leveraging other businesses’ audiences

16:54 - Recap: $0 Lead Engine

Resources:

- ChatGPT - https://chatgpt.com/

- Loom - https://www.loom.com/

- Vidyard - https://www.vidyard.com/

- TweetDeck (now X Pro) - https://pro.x.com/

- Join the Future Proof Community - https://futureproofsecrets.com/

- The Real Brokerage - https://www.joinreal.com/

- Top Agent Power Pack - https://sharran.activehosted.com/f/121

- The 5am Club - https://sharran.com/5amclub/

- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom

- The Job of a CEO - https://www.highlandprime.com/download-job-of-ceo

- Join Sharran's VIP Community - https://sharran.com/vip/

- ARC Multifamily Real Estate Investing - https://arcmf.com/

- Sharran's Partnership Program - https://www.highlandprime.com/

- Grab Sharran’s 4-Week MBA for Free - https://sharran.com/4weekmba/

Connect with Sharran:

- Facebook - https://www.facebook.com/likesharran

- Instagram - https://www.instagram.com/sharransrivatsaa/

- X - https://x.com/sharran

- LinkedIn - http://www.linkedin.com/in/sharran

- YouTube - https://www.youtube.com/channel/UCzpl_gT1bVB1iNZl9yQbWuA?sub_confirmation=1

Click Here to Get All Podcast Show Notes!

Making more money won’t make you free–learning how to leverage it will. In this episode, Sharran shares the Wealth Leverage Formula–the mindset, strategies, and tools you need to break free from the time-for-money trap and build real financial freedom. Tune in to hear him reveal the wealth-building secrets that transformed his financial future. 

Most people believe financial freedom is about earning more but true wealth comes from ownership, leverage, and compounding. Sharran breaks down the Wealth Leverage Formula, showing you how to shift from being a high-earning worker to an investor, owner, and wealth builder. He covers why passive income isn’t what you think, how to leverage AI and media for scale, and why the world’s wealthiest people play the long game.

Do you want to stop trading time for money? Of course you do! Discover the Wealth Leverage Formula and start building true financial freedom today.

“The goal is not to make more money. The goal is not to have a big company. The goal is to have money so that you can have your money work for you. That is the ultimate goal.”

- Sharran Srivatsaa

Timestamps:

02:38 - Why more income won’t make you financially free

03:44 - The myth of passive income (and what it really is)

06:33 - The power of ownership and why salaries won’t make you rich

10:51 - Using AI, media, and capital to scale income

18:37 - How lazy cash is keeping you broke (and what to do instead)

22:06 - Compounding: The real secret to long-term wealth

23:08 - How Warren Buffett built enormous wealth

24:18 - The importance of playing the long game for financial success

28:09 - Why other people make more money than you

32:51 - Recap: Wealth Leverage Formula

Resources:

- Wealth Without Wall Street PIOS - https://go.wealthwithoutwallstreet.com/pios

- Join the Future Proof Community - https://futureproofsecrets.com/

- The Real Brokerage - https://www.joinreal.com/

- Top Agent Power Pack - https://sharran.activehosted.com/f/121

- The 5am Club - https://sharran.com/5amclub/

- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom

- The Job of a CEO - https://www.highlandprime.com/download-job-of-ceo

- Join Sharran's VIP Community - https://sharran.com/vip/

- ARC Multifamily Real Estate Investing - https://arcmf.com/

- Sharran's Partnership Program - https://www.highlandprime.com/

- Grab Sharran’s 4-Week MBA for Free - https://sharran.com/4weekmba/

Connect with Sharran:

- Facebook - https://www.facebook.com/likesharran

- Instagram - https://www.instagram.com/sharransrivatsaa/

- X - https://x.com/sharran

- LinkedIn - http://www.linkedin.com/in/sharran

- YouTube - https://www.youtube.com/channel/UCzpl_gT1bVB1iNZl9yQbWuA?sub_confirmation=1

Click Here to Get All Podcast Show Notes!

Everyone chases reviews, but few know how to use them strategically. Sharran reveals the tactical secrets of social proof–how to turn reviews into leads, sales, and authority without spending a dime.

In this episode, Sharran breaks down the art and science of social proof. While most businesses collect reviews and hope for the best, the smartest ones leverage them to attract clients, build trust, and close deals. 

Sharran explains why people trust peer reviews more than ads, how to position your best reviews for maximum impact, and why your competitors' bad reviews are your biggest advantage. This episode offers tactical strategies for turning testimonials into a powerful marketing engine that drives results.

Stop letting your reviews collect dust! Tune in to learn how to use social proof to scale your business and close more deals.

“A bad review with a great response, as you and I would agree, is better than no review at all.”

- Sharran Srivatsaa

Timestamps:

01:41 - Why people trust reviews more than ads

03:01 - The power of real customer language in marketing

04:20 - How to position reviews for maximum impact

07:43 - Turning your competitor’s bad reviews into your advantage

10:13 - How AI can craft high-converting messaging from reviews

13:30 - Turning reviews into a sales opportunity

15:41 - The best way to respond to negative reviews 

16:49 - Why 4.5 reviews are better than perfect reviews

18:44 - Recap: Social Proof Secrets

Resources:

- Join the Future Proof Community - https://futureproofsecrets.com/

- The Real Brokerage - https://www.joinreal.com/

- Top Agent Power Pack - https://sharran.activehosted.com/f/121

- The 5am Club - https://sharran.com/5amclub/

- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom

- The Job of a CEO - https://www.highlandprime.com/download-job-of-ceo

- Join Sharran's VIP Community - https://sharran.com/vip/

- ARC Multifamily Real Estate Investing - https://arcmf.com/

- Sharran's Partnership Program - https://www.highlandprime.com/

- Grab Sharran’s 4-Week MBA for Free - https://sharran.com/4weekmba/

Connect with Sharran:

- Facebook - https://www.facebook.com/likesharran

- Instagram - https://www.instagram.com/sharransrivatsaa/

- X - https://x.com/sharran

- LinkedIn - http://www.linkedin.com/in/sharran

- YouTube - https://www.youtube.com/channel/UCzpl_gT1bVB1iNZl9yQbWuA?sub_confirmation=1

Click Here to Get All Podcast Show Notes!

Most people don’t fail because they’re lazy. They fail because they don’t know what to do next. 

In this episode, Sharran tackles the biggest problem holding people back: useless advice. Phrases like “just do it” or “stay disciplined” sound great, but they don’t tell you what to do next. That’s where the Action Filter comes in. It's a tactical system that helps you break down advice into steps you can execute immediately. It helps turn vague advice into clear, executable steps that drive results.

Sharran walks through real-world examples from Michael Jordan, Marvel, and Steve Jobs to show how elite performers turn plans into results. If you’re tired of motivation without action, this episode will give you the clarity you need to move forward.

Stop listening to generic advice. Tune in to learn the Action Filter and execute your biggest goals today!

“Execution is what separates winners from wannabes.”

- Sharran Srivatsaa

Timestamps:

01:20 - Why most advice is useless without execution

02:20 - The ‘Just Do It’ myth and why motivation isn’t enough

04:13 - The power of making your goals public (Marvel’s $29B strategy)

07:10 - Why finding the right partner accelerates success (Jobs & Wozniak)

09:40 - The escape room mindset: Just focus on the next clue

11:39 - The 80/20 rule: Why small shifts create massive results

14:52 - How Pixar’s 10-slide rule forces clarity in any project

17:23 - Recap: The Action Filter

Resources:

- Join the Future Proof Community - https://futureproofsecrets.com/

- The Real Brokerage - https://www.joinreal.com/

- Top Agent Power Pack - https://sharran.activehosted.com/f/121

- The 5am Club - https://sharran.com/5amclub/

- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom

- The Job of a CEO - https://www.highlandprime.com/download-job-of-ceo

- Join Sharran's VIP Community - https://sharran.com/vip/

- ARC Multifamily Real Estate Investing - https://arcmf.com/

- Sharran's Partnership Program - https://www.highlandprime.com/

- Grab Sharran’s 4-Week MBA for Free - https://sharran.com/4weekmba/

Connect with Sharran:

- Facebook - https://www.facebook.com/likesharran

- Instagram - https://www.instagram.com/sharransrivatsaa/

- X - https://x.com/sharran

- LinkedIn - http://www.linkedin.com/in/sharran

- YouTube - https://www.youtube.com/channel/UCzpl_gT1bVB1iNZl9yQbWuA?sub_confirmation=1

Click Here to Get All Podcast Show Notes!

Are you wondering how to crack the social media code and stop relying on hope and luck? Sharran reveals four game-changing cheat codes that top creators use to go viral, build authority, and monetize their content effortlessly. He also exposes the biggest mistakes content creators make and how to fix them. 

Whether you're an entrepreneur, coach, or brand builder, these strategies will help you post smarter, grab attention instantly, and turn followers into revenue. Sharran covers mastering platform selection, storytelling hooks, monetization, and strategic partnerships. 

If you're tired of creating content that goes unnoticed, this episode will help you play the game at a higher level and finally get the traction you deserve. Stop playing small on social media! Tune in and unlock the four cheat codes to build influence, grow your brand, and start making money from your content!

“Social media isn't just about getting likes–it's about turning attention into revenue.”

- Sharran Srivatsaa

Timestamps:

02:20 - The four key elements of social media success

03:26 - Why most creators fail (and how to fix it)

04:20 - Storytelling secrets to keep viewers hooked

06:52 - Monetization: Turning attention into revenue

09:08 - Small moves that create massive growth

10:54 - The "Avengers Script" for powerful partnerships

Resources:

- Join the Future Proof Community - https://futureproofsecrets.com/

- The Real Brokerage - https://www.joinreal.com/

- Top Agent Power Pack - https://sharran.activehosted.com/f/121

- The 5am Club - https://sharran.com/5amclub/

- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom

- The Job of a CEO - https://www.highlandprime.com/download-job-of-ceo

- Join Sharran's VIP Community - https://sharran.com/vip/

- ARC Multifamily Real Estate Investing - https://arcmf.com/

- Sharran's Partnership Program - https://www.highlandprime.com/

- Grab Sharran’s 4-Week MBA for Free - https://sharran.com/4weekmba/

Connect with Sharran:

- Facebook - https://www.facebook.com/likesharran

- Instagram - https://www.instagram.com/sharransrivatsaa/

- X - https://x.com/sharran

- LinkedIn - http://www.linkedin.com/in/sharran

- YouTube - https://www.youtube.com/channel/UCzpl_gT1bVB1iNZl9yQbWuA?sub_confirmation=1

Click Here to Get All Podcast Show Notes!

Forget the politics; just follow the money. In 2025, major policy shifts will result in trillions of dollars flowing into AI, energy, defense, and other areas.

In this episode, Sharran breaks down the biggest economic shifts set to unfold during Trump’s presidency and how savvy investors can capitalize on them. He reveals seven investment themes that could shape your financial future.

From AI infrastructure and energy deregulation to defense spending and manufacturing, Sharran highlights key sectors poised for massive growth. Sharran shares insights on how these policies create ripple effects across industries and how you can position yourself for financial success. 

Whether you’re investing, running a business, or simply want to stay ahead of economic trends, this episode is your roadmap to opportunity. If you want to stay ahead while others discuss politics, tune in to discover where the money is moving and how to capitalize on it!

“Trump's 2025 presidency is more than just a political shift. It is a roadmap for where the money is moving. That's what we wanna find–from AI to oil, military to manufacturing. Every policy creates these ripple effects, and those ripples are where the smartest investors like you can thrive.”

- Sharran Srivatsaa

Timestamps:

01:27 - How policy shifts create hidden opportunities

02:43 - AI’s $500B investment boom

03:44 - Energy deregulation and oil’s comeback

05:09 - Defense spending and tech-driven warfare

06:10 - Tariffs, reshoring, and the supply chain reboot

07:27 - Private prisons and the business of deportation

08:49 - Tax cuts, stock buybacks, and quick profits

10:21 - Wall Street deregulation and financial sector shifts

Resources:

- Join the Future Proof Community - https://futureproofsecrets.com/

- The Real Brokerage - https://www.joinreal.com/

- Top Agent Power Pack - https://sharran.activehosted.com/f/121

- The 5am Club - https://sharran.com/5amclub/

- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom

- The Job of a CEO - https://www.highlandprime.com/download-job-of-ceo

- Join Sharran's VIP Community - https://sharran.com/vip/

- ARC Multifamily Real Estate Investing - https://arcmf.com/

- Sharran's Partnership Program - https://www.highlandprime.com/

- Grab Sharran’s 4-Week MBA for Free - https://sharran.com/4weekmba/

Connect with Sharran:

- Facebook - https://www.facebook.com/likesharran

- Instagram - https://www.instagram.com/sharransrivatsaa/

- X - https://x.com/sharran

- LinkedIn - http://www.linkedin.com/in/sharran

- YouTube - https://www.youtube.com/channel/UCzpl_gT1bVB1iNZl9yQbWuA?sub_confirmation=1

Click Here to Get All Podcast Show Notes!

Why do top companies like Sonos, Snapchat, and Apple keep making the same costly mistakes? It’s not a lack of talent or resources—it’s something much deeper.

In this episode, Sharran unpacks how some of the biggest brands have fallen victim to avoidable mistakes—and what you can do to ensure your business doesn’t follow the same path. From Sonos' disastrous app update to Snapchat's unpopular redesign and Apple Maps' failed launch, Sharran reveals a recurring pattern that costs companies billions in lost trust, revenue, and reputation. Learn the five critical lessons from these failures and how to apply them to your business for smarter decision-making and long-term success.

If you want to avoid billion-dollar mistakes in your business, tune in to learn from the failures of the biggest brands and apply these lessons to your business.

“If your product isn’t ready, please don’t ship it—your reputation depends on it.”

- Sharran Srivatsaa

Timestamps:

01:15 - Why even smart companies keep making the same mistakes

02:36 - Sonos’ app failure: The update that broke customer trust

03:20 - Snapchat’s disastrous redesign and mass user backlash

04:01 - Apple Maps: The launch that forced a public apology

04:50 - Netflix’s Qwikster debacle and the cost of poor communication

05:51 - Five major lessons to avoid these business pitfalls

07:22 - Here's a big takeaway from the episode

Resources:

- Join the Future Proof Community - https://futureproofsecrets.com/

- The Real Brokerage - https://www.joinreal.com/

- Top Agent Power Pack - https://sharran.activehosted.com/f/121

- The 5am Club - https://sharran.com/5amclub/

- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom

- The Job of a CEO - https://www.highlandprime.com/download-job-of-ceo

- Join Sharran's VIP Community - https://sharran.com/vip/

- ARC Multifamily Real Estate Investing - https://arcmf.com/

- Sharran's Partnership Program - https://www.highlandprime.com/

- Grab Sharran’s 4-Week MBA for Free - https://sharran.com/4weekmba/

Connect with Sharran:

- Facebook - https://www.facebook.com/likesharran

- Instagram - https://www.instagram.com/sharransrivatsaa/

- X - https://x.com/sharran

- LinkedIn - http://www.linkedin.com/in/sharran

- YouTube - https://www.youtube.com/channel/UCzpl_gT1bVB1iNZl9yQbWuA?sub_confirmation=1

Click Here to Get All Podcast Show Notes!

What if your entire audience disappeared overnight? In this episode, Sharran shares why relying on social media is a risky game and why community is the ultimate asset. He reveals how legendary brands like Harley-Davidson, Nike, and Marvel have built powerful communities and how you can do the same.

Learn how to create true fans, make people feel valued, and structure smaller, engaged groups that grow organically. Whether you're just starting or want to strengthen your network, this episode will give you a proven blueprint for building a community that lasts.

Stop chasing views and start building a loyal community! Tune in to learn six proven strategies for building a thriving, engaged, and profitable community that will stay with you no matter what happens.

“At the end of the day, it is not about going viral. The world has changed. Yes, going viral is great, but the world has changed. It's about building a table where you and your people can sit together–people who support you, cheer for you, and grow with you.”

- Sharran Srivatsaa

Timestamps:

01:27 - The danger of relying on social media for your audience

03:06 - How Harley-Davidson created an iconic community

04:16 - The power of 1,000 true fans 

04:30 - How Nike turned customers into a movement

07:06 - Why making people feel special is the ultimate strategy

08:34 - Building smaller, more engaged groups for a lasting connection

10:07 - How to let your community help grow itself

Resources:

- Join the Future Proof Community - https://futureproofsecrets.com/

- The Real Brokerage - https://www.joinreal.com/

- Top Agent Power Pack - https://sharran.activehosted.com/f/121

- The 5am Club - https://sharran.com/5amclub/

- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom

- The Job of a CEO - https://www.highlandprime.com/download-job-of-ceo

- Join Sharran's VIP Community - https://sharran.com/vip/

- ARC Multifamily Real Estate Investing - https://arcmf.com/

- Sharran's Partnership Program - https://www.highlandprime.com/

- Grab Sharran’s 4-Week MBA for Free - https://sharran.com/4weekmba/

Connect with Sharran:

- Facebook - https://www.facebook.com/likesharran

- Instagram - https://www.instagram.com/sharransrivatsaa/

- X - https://x.com/sharran

- LinkedIn - http://www.linkedin.com/in/sharran

- YouTube - https://www.youtube.com/channel/UCzpl_gT1bVB1iNZl9yQbWuA?sub_confirmation=1

Click Here to Get All Podcast Show Notes!

Are you stuck wasting time on tasks that don't yield results? Sharran reveals how to adopt the 20% obsession, a proven framework for focusing on what truly matters and achieving exponential results.

In this episode, Sharran explores the power of the 80/20 rule and how focusing on the critical 20% can transform productivity and outcomes. He shares actionable insights on adopting the 20% mindset, leveraging experts to shortcut your learning, and using AI to extract actionable insights. Learn how to document your knowledge and build frameworks that serve you for life. Whether you're an entrepreneur or a lifelong learner, this episode will help you focus, simplify, and amplify your success.

To achieve exponential growth, tune in now and start your 20% obsession!

“Experts save you time–they’ve already made the mistakes you’re trying to avoid.”

- Sharran Srivatsaa

Timestamps:

01:18 - Why the 20% obsession drives results

02:07 - Mastering the 20% mindset

03:21 - Leveraging experts to shortcut your learning

04:01 - Connecting with experts using a powerful DM script

05:28 - Leveraging AI for actionable insights

08:20 - Creating frameworks for lifelong learning

08:47 - The learning dogma: Learn, teach, and document for retention

11:08 - Here's a challenge for you

Resources:

- Grow Faster with Unicorn Assistants - https://www.assistantly.com/

- The Real Brokerage - https://www.joinreal.com/

- Top Agent Power Pack - https://sharran.activehosted.com/f/121

- The 5am Club - https://sharran.com/5amclub/

- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom

- The Job of a CEO - https://www.highlandprime.com/download-job-of-ceo

- Join Sharran's VIP Community - https://sharran.com/vip/

- ARC Multifamily Real Estate Investing - https://arcmf.com/

- Sharran's Partnership Program - https://www.highlandprime.com/

- Grab Sharran’s 4-Week MBA for Free - https://sharran.com/4weekmba/

Connect with Sharran:

- Facebook - https://www.facebook.com/likesharran

- Instagram - https://www.instagram.com/sharransrivatsaa/

- X - https://x.com/sharran

- LinkedIn - http://www.linkedin.com/in/sharran

- YouTube - https://www.youtube.com/channel/UCzpl_gT1bVB1iNZl9yQbWuA?sub_confirmation=1