Busy Blooming with Tess Barclay

Tess Barclay sits down with Three Ships Beauty founders, Laura and Connie about their journey building a multi-million dollar beauty brand in their 20s - from their advice with finding a co-founder, navigating mental health, the world of social media, mistakes they've made and more! If you're an entrepeneur building your business, it's time to get your notebooks and pens out to learn from Laura and Connie about how you can build your business and brand! 

Follow Three Ships Beauty

• Shop Three Ships Beauty: https://www.threeshipsbeauty.ca/
  • Use code: BUSYBLOOMING20 until July 15 for 20% off
• Follow Three Ships Beauty on Instagram: https://www.instagram.com/threeshipsbeauty 

Their Origin Story
Founded by chemical engineer Laura Burget and business school grad Connie Lo (both 23 years old at the time), Three Ships Beauty was made with a mission to make high quality, natural skincare accessible to everyone. Frustrated by the high costs of natural skincare products that actually worked, Burget and Lo scraped together $4,000 to build a better skincare solution.

On nights and weekends, in addition to their full time jobs, they combined their efforts and expertise and began making all-natural formulations in Lo’s apartment. Burget and Lo knew that many people were priced out of the all-natural beauty scene who wanted desperately to be part of it, and they made a pact to keep each of their products accessibly priced under $40.

It's time to stop wasting ALL your time on hashtags, trending sounds, posting 3x per day and more and we're diving in to how to actually create good content on social media as a content creator and what matters for growth! Tess Barclay is diving in to how to actually use hashtags, captions, etc. but more importantly how the Instagram and TikTok algorithm works, reasons your content might not be performing, how to create good content and more!

TIME STAMPS
00:00 Intro
1:56 How the TikTok & Instagram algorithm work
9:31 3 reasons you're not getting views
15:27 How to create better content and grow
22:34 How to use hashtags, captions, trending sounds

It's time to FINALLY enter your full-time content creator and full-time influencer ERA! Tess has worked with 500+ creators and in influencer marketing and corporate marketing for 8+ years and is breaking down the 5-step content strategy so you can build a BIG brand and business on social media in 2024!

TIME STAMPS:
00:00 Intro
1:30 Building your blue-sky scenario
9:53 Building your brand on social media
13:44 Your content plan for 3 months
22:03 How to build community
24:24 Your new mindset as a creator

It’s time to get organized as a content creator! Today, Tess is diving into how to get into her 4-step content planning routine, organize your finances and invoices as a creator, master time management and re-frame our mindset to feel organized as a content creator and influencer in 2024! 

Time stamps: 
00:00 Intro 
2:18: Content planning routine
15:01: Content posting and schedules 
20:37: Money organization 
28:44: Time management tips 

How do you get brand deals in 2024 as an influencer and content creator? Today, we're unpacking it all! Tess unpacks a guide of how to charge for brand deals on social media, how to create a media kit and what to put in it, how to read brand deal contracts and more!

TIME STAMPS
00:00 Intro
2:12 6-step process of brand deals
7:23 How to get brand deals + reach out
16:00 How much to charge for brand deals
26:40 Contracts and how to read them

Media kit template: https://www.busyblooming.ca/shop
Rella: https://getrella.com/ (Code: BUSYBLOOMING)
TikTok about rates: https://www.tiktok.com/@tess.barclay/video/7334079765671939333
TikTok about email template: https://www.tiktok.com/@tess.barclay/photo/7334909229867781382

It's time to BACK YOURSELF while building your business, brand & content! Today we're unpacking how to embrace the cringe, how to stop caring what people think about you/your business/your content, 3 questions to navigate what opinions to listen to, how to deal with feedback & advice and a guide to backing yourself!

FOLLOW BUSY BLOOMING 

• TikTok: https://shorturl.at/anBO8
• Instagram: shorturl.at/dhpyO
• LinkedIn: shorturl.at/bmpPV
• Join the community: https://www.busyblooming.ca/

FOLLOW TESS

• Instagram: https://www.instagram.com/tessbarclay/
• TikTok: https://www.tiktok.com/@tess.barclay
• Book a 1:1 coaching: https://shorturl.at/hFOTX

TIME STAMPS
00:00 Intro
4:20 Embracing the cringe
8:48 Navigating opinions + feedback
14:10 How to know what advice to listen to
17:10 Guide to backing yourself

We have the one and only Elicia Goguen with us today talking about the gate-kept mindset of growing on social media in 2024, breaking up with limiting beliefs around content, what influencer events are like & how to stop being a people pleaser with content!

TIME STAMPS
00:00 Intro
1:27 The biggest struggle of being a full-time creator
6:55 How to stop getting lost
10:45 How to stop being a people pleaser
19:10 Masculine vs. feminine energy with content
24:50 Influencer events & money
32:44 Outro

Subscribe to Elicia on YouTube
Follow Elicia on Instagram
Listen to The Glow Up Secrets Podcast

FOLLOW BUSY BLOOMING
TikTok: https://shorturl.at/anBO8
Instagram: shorturl.at/dhpyO
LinkedIn: shorturl.at/bmpPV
Join the community: https://www.busyblooming.ca/

FOLLOW TESS
Instagram: https://www.instagram.com/tessbarclay/
TikTok: https://www.tiktok.com/@tess.barclay
Book a 1:1 coaching:

It's time to stop the spiral of burnout, stress, breakdowns & toxic work habits while building your business, content creation platforms & brand 💅🏻 In this week's video, Tess is unpacking a mental health starter pack & toolkit for content creators of how to prioritize your mental health over your business/brand and 8 tools and mindsets to bring into your work week while sharing her own journey with mental health throughout the build of her business!

⋒ FOLLOW BUSY BLOOMING ⋒
TikTok: https://shorturl.at/anBO8
Instagram: shorturl.at/dhpyO
LinkedIn: shorturl.at/bmpPV
Join the community: https://www.busyblooming.ca/

⋒ FOLLOW TESS ⋒
Instagram: https://www.instagram.com/tessbarclay/
TikTok: https://www.tiktok.com/@tess.barclay
Book a 1:1 coaching: https://shorturl.at/hFOTX

Content creation can so easily be overwhelming! Today Tess is unpacking how to save time as a content creator and how to create a simple strategy & some content creation hacks of how to do it all - without getting burnt out. If you want to be a full-time content creator or grow your social media in 2024, it doesn't have to be stressful!

FOLLOW BUSY BLOOMING
TikTok: https://shorturl.at/anBO8
Instagram: shorturl.at/dhpyO
LinkedIn: shorturl.at/bmpPV
Join the community: https://www.busyblooming.ca/

FOLLOW TESS
Instagram: https://www.instagram.com/tessbarclay/
TikTok: https://www.tiktok.com/@tess.barclay
Book a 1:1 coaching: https://shorturl.at/hFOTX

Today Tess is unpacking how to make money from social media and how to become a full-time content creator and influencer on social media in 2024! There are SO many ways you can make in income from social media and we're breaking it down today!

Content strategy template: https://shorturl.at/cfyX4

FOLLOW BUSY BLOOMING:
TikTok: https://shorturl.at/anBO8
Instagram: shorturl.at/dhpyO
LinkedIn: shorturl.at/bmpPV
Join the community: https://www.busyblooming.ca/

FOLLOW TESS:
Instagram: https://www.instagram.com/tessbarclay/
TikTok: https://www.tiktok.com/@tess.barclay
Book a 1:1 coaching: https://shorturl.at/hFOTX