Most salespeople focus on explaining why a customer should buy, but the true masters know it’s about getting the buyer to say it themselves. This episode unlocks the power of the question “But why though?”—a simple yet game-changing technique that shifts control of the conversation and gets homeowners to vocalize their own reasons for moving forward.

We’ll cover how to eliminate sales resistance, why buyer psychology is more important than your pitch, and how to use strategic questioning to turn objections into confirmations. If you’ve ever struggled with customers stalling or saying “I need to think about it,” this is the episode that will change the game.

What You’ll Learn in This Episode:

🔥 Why “But Why Though?” is the ultimate sales tool to eliminate objections

🔥 How to guide conversations so customers sell themselves

🔥 The psychology of decision-making and why what they say matters more than what you say

🔥 A proven framework to uncover true motivation and lock in commitment

🔥 The difference between pushing a sale and pulling the buyer into a decision

Resources & Links:

🎟 Join us at Close It Now Relentless: The Ultimate Sales Transformation! Get your ticket now at www.closeitnowbootcamp.com

📖 Recommended Reading: Pitch Anything by Oren Klaff, The Psychology of Selling by Brian Tracy

🚀 Coaching & Training: Ready to level up? Visit www.closeitnow.net for sales training, coaching, and free resources.

🔥 Follow & Subscribe: Never miss an episode! Subscribe to Close It Now on your favorite podcast platform.

Let’s Connect:

🔹 LinkedIn: https://www.linkedin.com/in/closeitnow/

🔹 Instagram: @therealcloseitnow

🔹 Facebook Group: https://www.facebook.com/groups/closeitnow

💡 Final Thought:

The best salespeople don’t push—they lead. What’s one way you can shift your conversations to get buyers to sell themselves? Drop a comment or send me a message—I’d love to hear how you’re applying this strategy!