This Amazon FBA shower filter business has $10M in revenue, $2.5M in EBITDA, and up to 50% recurring revenue—but will Chinese tariffs kill the deal?

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In this episode, Heather and Bill break down a $10M revenue Amazon FBA business selling vitamin-infused, multi-stage shower filters with a strong 40–50% recurring revenue from cartridge replacements. But there's a catch—its supply chain is deeply tied to China, and new tariff policies may render the business nearly untransactable. The hosts explore what makes the brand compelling, how SBA financing applies (even with a potential carve-out), and the real-world impact of uncertain global trade conditions on e-commerce sellers today. They also dive into new SBA SOP updates and creative (and sometimes sketchy) ways sellers are dodging tariffs.

🔑 Key Highlights:

• $10M revenue / $2.5M EBITDA Amazon FBA business selling advanced filtration showerheads
• 40–50% of revenue is recurring via cartridge replacements
• New SBA lending SOP may open doors for carve-outs
• Deep dive into how tariffs (up to 200%) are freezing e-commerce deals
• Onshoring vs. offshoring and the real limitations for US manufacturing
• The risk of platform dependence (100% Amazon sales)
• Insights into how importers are attempting to dodge tariffs with DDP shipping and false declarations
• The challenge of pricing a deal in high-uncertainty environments

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