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Welcome to our latest episode!

Join Bronson and Nate for another great episode with Caleb Guilliams, CEO of Better Wealth and author of The AND Asset. Caleb shares his journey from gutting chickens for $1 each to taking over a bank’s investment department at 19, and founding Better Wealth at 21 to empower clients with financial clarity and efficiency. Discover the power of whole life insurance and infinite banking, not as an investment, but as a secure, tax-advantaged foundation for storing and leveraging capital (70-90% cash value in year one). Caleb explains its benefits—creditor protection, tax-free growth, and collateral use—while warning against poorly designed policies with high commissions.

Learn his value-leverage framework for investing in yourself, the pitfalls of life settlements, and how AI will revolutionize finance by reducing friction and enhancing efficiency.

TIMESTAMPS

00:41 - Intro: Caleb Guilliams, CEO of Better Wealth

01:09 - Caleb’s background: From chickens to banking

03:25 - Taking over a bank’s investment department at 19

05:12 - Early influences: Richest Man in Babylon, Good to Great

06:58 - Founding Better Wealth: Financial coaching for clarity

07:42 - Infinite banking: Why wealthy people use whole life insurance

09:38 - Life insurance as a foundation, not an investment

11:37 - Benefits: Creditor protection, tax-free growth, collateral

14:15 - Comparing life insurance to high-yield savings accounts

16:13 - Early cash value: 70-90% liquidity in year one

18:36 - Cons: Initial lower returns, health qualifications

20:52 - Life settlements: Investing in others’ policies

23:08 - Life insurance for kids: Building a family bank

25:10 - Life settlements: Ethical and financial considerations

28:08 - Real estate professionals: Is life insurance worth it?

30:35 - Liquidity vs. high-yield savings: Long-term benefits

31:37 - Using life insurance with precious metals for leverage

33:53 - Contrarian belief: You are your greatest asset

37:07 - Value-leverage framework: Investing in yourself

39:56 - Making yourself valuable to valuable people

43:32 - AI in finance: Replacing mediocre services

45:45 - Connect with Caleb: Free book at [email protected]

47:13 - Hosts’ takeaways: Efficiency and family banks

Connect with the Guest:

Email: [email protected]

Website: betterwealth.com

Books: The AND Asset (available via email request)

Youtube: https://www.youtube.com/@BetterWealth

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#WholeLifeInsurance

#FinancialEfficiency

#WealthBuilding

#TaxFreeGrowth

#ValueLeverage

#Entrepreneurship