What if you never billed insurance again… and still built a thriving physical therapy clinic powered purely by attention?

Dave Kittle, Tony Maritato, and Jimmy McKay debate the idea of running a PT practice with zero copays, zero membership fees, and 100% monetized attention.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] — Distrust in Major Platforms

[01:09] — The Future of Clinics: Attention Economy Model

[02:34] — Reality TV and Physical Therapy

[02:54] — Challenges and Storytelling in Content

[03:38] — Free Evaluations and Patient Success

[04:05] — Corporate Challenges and Social Media Influence

[04:24] — Mr. Beast's Approach to Business

[05:01] — Reality TV vs. Patient Results

[06:46] — Jesse Cole and the Savannah Bananas Model

[07:54] — Creating an Engaging Clinic Experience

[08:19] — The Power of Clickbait for Good

[08:49] — Sponsorships and Brand Collaborations

[09:28] — Charity Donations as a Marketing Strategy

[10:59] — The Importance of Audience Engagement

[12:38] — The Attention Economy: A Growing Trend

[12:51] — Content Studios: The New Marketing Frontier

[14:42] — The Role of Social Media in Business Growth

[15:57] — Outsourcing Content Creation

[20:36] — The Future of Content Creation

[24:43] — Challenges in Hiring and Patient Demand

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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