There are 3 common mistakes I see businesses make when it comes to free content: they give too much away, they go TOO deep in just selling, or they think free content is just some tips, and some BTS and that's the content strategy.

In this rapid fire episode I dive into:

• The difference between free content vs strategic free content;
• What strategic free content IS NOT (hint: it's not just tips and tricks) and leaving breadcrumbs;
• The 4 key stages your audience must go through before they're ready for "sell-based" content;
• The primary goal of strategic free content.

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Psst. Want to take this one step further and learn how to create strategic "free" content that actually content and sell!? I'm hosting our ever-popular annual workshop "Caption Formula Workshop" LIVE next week, and you're invited.

Give me 90 mins, and I'll show you a simple system to know EXACTLY what to write to connect, compel and convert your audience.

You'll walk away with:

• a repeatable content system;
• a bank of tailored content ideas for your business (through an activity I'll walk you through)
• the anatomy of a killer high converting caption
• how you can take one piece of content and turn it into 10 (and do it faster with ChatGPT)

Grab your ticket now for just $67.

https://wordfettigroup.com/workshoplive