Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin hit on a few of the more interesting and notable stories to come out of the outdoor community over the past week.

The show kicks off by delving into a discussion about the complexities of brand loyalty in outdoor gear, based on the news that Rocky Mounts has been acquired by Clarus. The guys contemplate when brand identity truly matters versus when functionality takes precedence.

Then they touch on the impact outdoor media can have when it comes to changing who lives or visits unknown mountain towns based on a recent article on Outside Online and the social media comments that article inspired.

The episode then takes a trip to HOUSMAN'S HOUSE to get a deeper look at Justin's recent article on National Parks Traveler about the controversial topic of hunting grizzly bears in the Greater Yellowstone ecosystem, highlighting the ongoing debates around wildlife management and conservation efforts.

And because every rock fight ends with a parting shot, Colin & Justin wrap up the show with... The Parting Shot! Justin has some words for a recent medical experience while Colin thinks anyone who only does one outdoor activity should examine their priorities.

Hurricane Helene Relief Links:

• Support and Shop Western North Carolina Brands
• Fuel Goods
• Outdoor Business Alliance Hurricane Relief Fund
• GoFundMe for Bubba O'Learys
• Western North Carolina Hurriance Helene Resource Guide
• East Tennessee Foundation Relief Fund

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Check out our other podcast on the Rock Fight Podcast Network: Gear & Beer! It's a relationship and advice show for those obsessed with the outdoorsy lifestyle.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.