I’ve been working in creative industries for over 20 years now, and there’s one thing that always seems to come up is this idea that creators should work for free. It’s a concept that’s been normalised over so many years, but the truth is, it’s not just frustrating to live with, it’s unsustainable. If you’re offering a service, whether it’s a product, a lesson, or a piece of content, that time and expertise needs to be valued.

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