How can physical therapists harness content creation to grow their practices, retain patients, and inspire their teams to innovate?

Is the key to success found in combining authenticity, digital tools, and storytelling?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• How to build your own dedicated recording studio and why physical space matters for effective storytelling.
• How clinics can use authentic, real-life patient interactions to create videos that build trust and inspire potential clients.
• What are the ethical considerations and strategies for obtaining patient consent?
• What can you learn from reality TV (like Diners, Drive-Ins, and Dives) and viral YouTube creators?
• How industries like landscaping and fitness have successfully turned their services into engaging content.
• Analyzing ATI’s stock challenges and what it means for the broader PT profession.
• How factors like wage inflation, labor shortages, and patient attrition impact large-scale physical therapy providers.
• Can a struggling PT company pivot by adopting modern media strategies?
• Why existing patients and loyal customers are the unsung heroes of revenue generation.
• Strategies for turning customer relationships into marketing assets.

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

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