Six weeks ago, I went silent. No episodes. No posts. No noise.

I was fighting cancer.

Squamous cell carcinoma of the tonsil and tongue. Two rounds of chemo. Thirty rounds of radiation. And a whole lot of time to think.

Today, I'm back. And I'm not just picking up where I left off — I'm coming back with new clarity, new energy, and some powerful insights I can't wait to share with you.

In this episode:

• What the last 6 weeks looked like (the real version, not the polished one)

• A huge thank-you to the guest hosts who kept this show alive while I was down

• What I've been studying about AI, marketing, and visibility is about to change the game for mortgage professionals

• HubSpot's new AEO tool and why "Answer Engine Optimization" should be on every LO's radar right now

• A tease of a pivotal change coming soon to Mortgage Marketing Radio and MMI

This is a personal one. It's also one of the most important episodes I've ever recorded. If you've ever been knocked down and had to figure out how to get back up — this one's for you.

Episode Resources:

Hubspot AEO Tool: https://www.hubspot.com/products/aeo

Connect with Geoff:

• Instagram: @GeoffZimpfer

• LinkedIn: linkedin.com/in/geoffzimpfer

• YouTube: Subscribe to Mortgage Marketing Radio