Capitalism.com with Ryan Daniel Moran

Ryan had a great chat with Ukrainian entrepreneur Igor Kustov on adapting to the new Amazon game. If you're selling physical products online, you need to hear this episode right away; you might benefit from the actionable tips Ryan had for us. Here are some of them:

You used to be able to just give product away and, by that alone, rank high on Amazon keyword searches. Those days are over. If you want to rank on Amazon, you need to have a large audience of engage customers, with good numbers on an email list. If you have that engaged community, Amazon will reward you.

Facebook Messenger is a really powerful tool for building that audience you need. It's great at connecting people to your product and keeping them engaged. Make sure to learn the ins-and-outs of it.

If you are good to your customers, they'll be good to you. Ryan's often waited a year before asking particularly enthusiastic customers to post an online review of his products. No one will write nice things about you if they don't know anything about you; build a strong relationship with lots of people and they'll be singing your praises!

It was great chatting with Igor Kustov!

Key takeaways:

• Build a strong community
• Embrace the power of Facebook Messenger, and
• Only ask for reviews after you've delivered value

Molly Pittman had an awesome talk on creating high-performing ad campaigns at the Capitalism Conference this past December. She had a ton of great information, so you definitely need to listen to the whole episode to make sure you make the best use of her tips, but we'll give you a sneak peek at a few of her main points here:

If your offer is bad, your ads won't work. Period. Think about how the market would value your product and its competitors, and how you can play around with that to offer something really compelling to your target audience.

This ties in with the earlier point, as if you can't figure out how to write great ad copy for your product, then maybe you don't have a very good offer. Again, reflect on the value proposition that your product gives consumers, and try out a variety of ad copy "chunks" to see how your target market responds.

Make sure that the ads you end up making visually adhere to your branding. When you put your messaging out, if people can immediately realize which company's ad they're looking at based on its style and use of color, then you've made a strong impact before they've even finished going through the whole ad!

It was awesome listening to Molly at the Capitalism Conference!

Key takeaways:

• Craft a great offer
• Write great ad copy, and
• Produce awesome ad creatives

Learn more about Molly at https://www.digitalmarketer.com/author/molly-pittman/

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I just had dinner with Gary Vaynerchuk, Lewis Howes, Jay Shetty, Josh Bezoni, and Colin Stuckert. I met Gary when I asked him to speak at the first Capitalism Conference. I wanted to ask him about his vision and path forward to owning the New York Jets since I have my own goal of buying the Cleveland Indians. He had some really powerful advice on the next steps in my career and wherever you're at in your entrepreneurial journey, I think you'll find his truthbombs just as meaningful.

Ryan was delighted to have the chance to ask superstar entrepreneur Kimbal Musk a bunch of questions at the Capitalism Conference. He had a lot of interesting insights to offer, which you can implement in your business right now. Here are some of the main points:

Food's always been one of Kimbal's passions. He's turned that into a massively successful career as a social entrepreneur: growing, cooking, and selling real, healthy food to an increasingly overweight America. You can also find what really drives you, and use that to make decisions on the types of products and services you want to sell.

If you want to make something new to sell to the public, a lot of people might think you're nuts. That could make you lose confidence and stop you in your tracks, but don't let it. Kimbal's encountered a number of "crazy" business ideas, but he doesn't dismiss them on that basis alone.

The interconnectedness created by technologies like the Internet has already made dramatic changes in how we live our lives. Kimbal sees those technologies as continuing to impact every industry in the years to come.

It was awesome talking with Kimbal Musk about his views on entrepreneurship!

Key takeaways:

• Chase your passion
• Don't let people calling you crazy stop you, and
• The Information Age will affect everything

Learn more about Kimbal at http://www.kimbalmusk.com/

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There is no such thing as "big goals" or "small goals", there are just targets.

I started lining out some targets for the next steps in my career and what's coming next from the Capitalism office.

I'm also trying to create as many millionaires as I can and give more away for free without taking such a salesy direct response approach these days.

One of the most common questions that entrepreneurs ask me is, "how can I grow my business without feeling like I'm pushing my products or services SO hard on my audience?" No one wants to feel needy or desperate. I have some thoughts on that...

I want to work with people who WANT to work with me. It's energizing. People who feel they NEED my tutoring, or my course, or my event to get to the next level are energy-draining.

Think about what will energize you in your business and then providing value to others will be rewarding... and FUN!

In this talk at Traffic & Conversion Summit 2018 in San Diego Ryan talks about how to build a REAL brand that is SELLABLE... how to create a company that "old money" would like to buy from you for a big exit some day. It's filled with actionable advice that you can implement right now. Here are some of the key takeaways:

Do you know how to build an audience of tens of thousands? If you do, even if you don't sell physical products right now, you can launch a line of three or four of them and sell them to people who you already know are interested.

The market may change in many ways, but one thing always stays the same: people will always need to buy physical products to meet their daily needs. There will always be demand for that. That alone creates a huge incentive to get into the physical products market..

If you come up with a unique idea for a product that really embodies the values of your target market, they will adore you. Not only will they buy your stuff, they will tell everyone they know who might be interested to buy your stuff. You'll see a multiplicative growth in revenue.

It was great hearing Ryan's talk!

Key takeaways:

• You can turn any marketing stream into a physical products brand
• People will always buy stuff, and
• Make and brand stuff that speaks to people

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Aubrey Marcus had an awesome chat with Ryan about getting everything you want out of life. Many of us believe that we can only chase certain goals by sacrificing other things we desire. Aubrey's life is proof that we don't have to do that; you need to listen to this podcast so you can incorporate his great advice right away. Here are some of his key points:

For Aubrey, 30 minutes of absolute presence with someone is worth 3 days of not really paying that much attention to them. If you give people and tasks concentrated attention, you can accomplish much more, since you are more efficient with your time.

Work-life balance is crucial, but it's not what you think it is. Sometimes Aubrey parties and relaxes for a few days, and sometimes he has work "sprints" lasting months or years. You can put your nose to the grindstone for awhile, and then take a lot of time off to decompress, and that's a balanced life.

It's really hard for entrepreneurs to take time away from their business. The self-validation that comes from economic success and hard work seems to disappear when one takes a vacation or pursues something else. Don't get locked into a mindset that you have to keep at it all the time; that just distracts you from what's really important in life.

It was great hearing Aubrey's perspective on a life worth living!

Key takeaways:

• Time is not what you think it is
• Balance is something to be measured over a lifetime, and
• Perpetual action is distraction

Learn more about Aubrey at https://www.aubreymarcus.com/.

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Website: https://wealthfactory.com/

Garrett Gunderson gave a great talk at Capitalism Conference 2017 about how to invest your money properly and save a ton of cash. There's so much great information in his 50 minute talk that we can only cover some of the best tips here; you really need to check out the whole thing to make sure you're not flushing tens of thousands of dollars (or more!) down the drain. Here are some of his awesome, actionable tips:

Diversifying your investment portfolio makes no sense if you don't think about why you're putting your money where you're putting it. The key is to focus in on a couple things that will actually pay off in the long-run, which means paying proper attention to your investments.

Anybody can invest in a safe plan with their bank, with a tiny bit of growth compounding over decades. That's really slow wealth creation. Garrett prefers wealth acceleration, by taking advantage of high-return investments that will pay off in a few years, not a few decades.

Look at all your annual expenditures, and meet with your CPAs to figure out how to write off as much as possible. Garrett's written off housing expenses, travel expenses, and lots more by being creative but still working within the IRS's regulations.

It was awesome getting all this great advice (and more) from Garrett!

Key takeaways:

• Focus, don't diversify
• Compounding interest over decades is super slow, and
• Have a brainstorming session with your accountants

Learn more about Travis at https://wealthfactory.com/

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Ryan was stoked to talk to Zach Lee, his first student who ever came to one of his paid-for workshops. A father of young children, Zach's found a way to be there for his family while also reaching 7-figure success. Here's how he does it:

Zach likes to build businesses from scratch, scale them to 7-figures, and then start another one. He's managed to build several brands with dozens of products that way.

With the limited time he has available, Zach figures out a good product idea for the marketplace, sets a team to implement it for him, and then oversees the process. By focusing on one idea at a time, he's effective and efficient when at work.

If you don't pay attention to what you're doing when you get to work, you're going to be wasting your time. Zach's become really good at delegating tasks to his team and contractors, and dedicating his own time to take direct action with his businesses. He doesn't lose a minute.

As a parent of young children, once you step away from your desk, you step right into your "second job": being there for your family. You need to devote attention to your rugrats, especially during their high-demand early years.

And you shouldn't want it any other way. As Zach knows, now is the time when they'll want to hang out with you the most. These years are short and you need to spend the time on them they deserve. Doing so will make you a better parent and a better entrepreneur (since you won't be clouded with guilt about not being there for the little ones when you go back to the office).

It was awesome hearing from Zach!

Key takeaways:

• Find a good idea, then hone in on it
• Put a premium on your business time, and
• Put a premium on your family time

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