The Canes are one of the hottest teams in the NHL, but they also have one of the most engaged fan bases of any NHL team in a traditionally non-hockey market. Why is that?

Former NHL player and presently the Director of Youth Hockey and Community Outreach, Shane Willis breaks down the importance of community in the fibre of the Carolina Hurricanes organization, the intangibles The Canes employ, and their belief systems which creates an amazing game day experience for their fanbase.

Shane Willis breaks down why the Carolina Hurricanes aren't simply a good hockey team, but more importantly what The Canes do to make hockey successful in the Raleigh triangle area.

Join us on Chuck's World of Infinite Mojo to hear Shane Willis tell us how they created a loyal fanbase in the Carolina's and why their fans bought in.

You can watch the Youtube video of Chuck's World of Infinite Mojo here:

Chucks World of Infinite Mojo - YouTube