Ralph and Lauren dig into a case study that showcases how data-driven decisions can bring major growth. They walk through a real-world example of how focusing on creative strategies and identifying key target audiences led to a 40% year-over-year increase in sales. Ralph and Lauren talk about the power of analyzing both demographic data and customer acquisition costs, making a strong case for why businesses need to focus on simplicity and precision in their marketing. Curious about how to double down on what works and cut out what doesn’t? Tune in to find out.

Chapters

• 00:00:00 - Kicking off with Ralph and Lauren from Two Different Countries
• 00:00:20 - Contrasting Climates: Sweating in Mexico, Freezing in Canada
• 00:01:34 - Discovering Montreal: Gardens, Olympic Stadiums, and Poutine
• 00:04:01 - Time for the Big Reveal: Case Study of the Day
• 00:05:32 - Why Creative is Your Secret Weapon in Marketing
• 00:08:53 - The Sales Slump: Identifying the Problem
• 00:16:09 - A Simple Fix with Big Results: Solving the Puzzle
• 00:17:08 - Data to the Rescue: Leveraging Insights for Growth
• 00:20:46 - Getting Creative with Your Audience Targeting
• 00:22:16 - Speaking Your Audience's Language: The Real Game Changer
• 00:22:34 - Turning Around Declining Sales: Real Results, Real Growth
• 00:23:14 - New Customers, New Profits: The Key Metrics That Matter
• 00:25:05 - Creative Strategies That Move the Needle
• 00:27:32 - Benchmarking Success: How Data Drives Smart Decisions
• 00:37:28 - Fine-Tuning Your Creative for Maximum Impact
• 00:45:21 - Case Study Wins and What’s Next for Growth
• 00:46:51 - Wrapping Up: Final Thoughts and Takeaways

LINKS AND RESOURCES:

• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 on YouTube
• Smart Marketer Live
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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