Your portfolio is beautiful. But is it actually selling anything? In this episode, Sam and Katy break down the difference between portfolios and case studies, and why case studies are one of the most underused, high-impact tools for justifying premium pricing and closing hesitant clients. If you're tired of clients not understanding your value or you're working with NDAs and can't show much work, this one will change your approach.

You'll learn:

• Why pretty pictures don't prove expertise or justify high prices

• How to structure a case study using the hero's journey framework

• What obstacles to highlight and which ones will backfire on you

• When to use case studies in the sales process for maximum impact