For many years, trainers used the calories in, calories out model. Even Casey Ruff has tried it and as a fitness trainer, has recommended it to his clients. But he learned it’s not sustainable.

When he became a certified nutrition coach, he witnessed people avail of different programs to develop healthy eating habits of vegetables and lean meats, only to end up not finishing the program. These nutrition programs are simply not doable.

Until he experienced the ketogenic diet and personally saw its benefits. He never looked back.

This episode focuses on personal trainer and nutrition coach Casey Ruff as he shares how he accepted his wrong notions about fitness and nutrition, his encounter with the keto diet, and what he thinks is the best nutrition advice people tend to ignore.

Quick Guide:
0:26 Introduction
2:25 The calorie in, calorie out model
6:23 The possibility to manipulate calories through nutrition
8:47 We get on to programs that don’t really work
15:06 Becoming a certified nutrition coach
18:06 Common misconceptions of clients
24:15 Casey’s personal journey
30:27 Fitness programs for the clients
35:47 Best and worst health advice
37:03 Plants don’t give you food all of 365 days
41:11 Equating food to sugar to make people buy them
42:26 We make people alive and sick
44:41 The approach to exercise

Get to know our guest:
Casey Ruff has been a personal trainer for 15 years where he focused on heart training and metabolic testing. He became a certified nutrition coach specializing in low-carb diets. He and his wife built Boundless Body during the pandemic. They offer personal training, pilates, the Rossiter System, ketogenic nutrition coaching, and cardio programming.

“It was shortly after getting into the Keto space, and I was really feeling pigeon-holed like people were coming to me because they knew I was that guy. And I didn't want to be that guy. I want to be able to help everybody. And one of my business mentors said, like, no, you should really embrace it, like just own it, be that guy, people will come to you. And that's

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