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Today's episode is a critique of a lazily written article by Kerry Howley for New York Magazine attempting to cancel Dr. Andrew Huberman using implied non-complaints from his ex lovers' friends, a lonely basket case of an author, and attacking the ethics of the basic mechanics of podcast monetization.

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This week my guest is Ben Avery. We learn about his journey from dog food monger to podcaster. We find out we both have roots in the Lemon Party, what steps Ben took to teach himself useful skills in order to start taking on clients, and how to find "your people." We talk about the most important traits to have in order to start getting work, how to get better at your craft, and the risks of being in this business for a while.

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***

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The No Jumper podcast network evolved from a blog on Tumblr in 2011 to a podcast in 2016, and later into a network with various hip-hop themed shows. Point and Shoot's is a comedic commentary on No Jumper podcast incidents that got on my radar a few months back. He covered Adam22's meltdown on the @Whatever Podcast, offers entertaining insights and visual jokes. Point and Shoot's relentless roasting of of the No Jumper crew is juvenile but hilarious. He attacks other people on the crew like Sharp, 1090 Jake and Poetic Flakko. Addressing podcast commentators, like Point and Shoot, may amplify negativity, kind of like the "Streisand Effect," so creators should respond tactfully, if at all. Embracing critics, as seen with comedians like Big Jay Oakerson, Luis J Gomez, Dave Smith, Bert Kreischer and Steve O, can defuse tensions and redirect focus to collaboration rather than conflict.

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01:25 Norm MacDonald's early exposure to gambling started in his childhood, where he developed strong skills in games like bridge, Wist, and backgammon.

03:29 Norm's gambling experiences were highlighted on the Howard Stern Show, where he discussed rumors that the movie "Rounders" was based on his life.

05:19 Norm McDonald's gambling adventures ranged from impressive wins, like making $40,000 in a show and turning it into $100,000, to devastating losses, such as losing everything he owned three times.

09:41 Despite having serious gambling skills, Norm McDonald wasn't in it solely for the money or to gamble on sure things; he enjoyed the thrill and the unpredictability.

14:55 Norm McDonald eloquently expressed the allure of gambling in his book, describing it as the moment between placing a bet and awaiting its outcome—a moment of hope and magic.

16:33 Norm McDonald approached gambling with humor, even sharing wild stories like throwing $60,000 into the ocean on the Atlantic City boardwalk as a symbolic gesture to quit.

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How Podcasts Make Money Part I: https://youtu.be/SBsP4rfnahc

Coffeezilla Doc on Kast Media: https://youtu.be/N3ftBeP16TA

We already learned about YouTube ad revenue, but lets look under the hood of how ad reads work in the world of podcasts! We talk about how the function of a podcast has changed over the years. Comedians used to use pods as a driving force to sell more tickets to live shows, but as ad reads came into the picture, podcasts now became revenue generators. We talk about how much money ad reads can generate and thresholds that most podcast reps adhere to, how the whole system works, and how much of a pain it is to find trustworthy podcast reps.

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Today we're talking about the way more-interesting-than-you'd-suspect topic: laugh tracks! We learn about the start of laugh tracks due to the ingenuity of Bing Crosby, Bobby Burns and Charley Douglass. From I LOVE LUCY to Cheers to Friends to Big Bang Theory to The Office, so many of these shows made a decision on laugh tracks and wouldn't be able to go in the other direction if they tried. We talk about the start of producers laughing during podcasts and how my laugh costed Machinima for than $250,000 to try to remove from productions. We review some famous laughs from Stavros Halkias and Ben Avery and what new function they serve in podcasts

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While working at Your Mom's House Studios with Tom Segura and Christina P, I would often catch myself having ridiculous conversations. Sometimes those were with my employers, the staff, but the funniest ones were talking to outside organizations. These are some of my favorite conversations I've had to have. I discuss my experience booking a little person and explaining a baby Jesus bit to a casting director and give a behind the scenes look of how long we were trying to produce the "Pimp My Ride" sketch... also an extra behind the scenes story while filming it! Then we get into one of my favorite phone calls I've ever had. We were going to stream live from the Paramount Theater in Austin and we had to make sure we can do the exact show that we wanted, which was completely off the rails.

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Today we're chatting about why I think the next two years (at least) are going to be rough for podcasts due to an industry correction. Sure, we're having a mini-burst of the bubble in the podcasting industry, but how did we get there? The pandemic created the perfect storm for some podcasts, but is the podcast explosion dying down? It feels like the industry is correcting itself at the moment. Movies and television shows are coming back, and podcasts have more to compete with again. Another contributing factor is that a lot of the companies that were created to assist podcasters are starting to experience big lay offs, cutting support away from the creators that need it most. We then talk about the new Apple iOS update which will create more problems than it solves for an entire industry. Audio numbers will drop, ad rates will drop, and some podcasts just won't be able to deal with that, unless they've created multiple revenue streams. Fun stuff.

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A lot of people are talking about this new Rogan Spotify deal... yes, Rogan got a dumb amount of money to keep publishing to Spotify but not remaining exclusive to them, but niether Rogan nor Spotify are the biggest winners of thsi deal. It's the guests on JRE. The Joe Rogan experience is back in full force on YouTube giving a more robust "Rogan Bump" than the last 3 or 4 years.

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This is a story from back when I was working at WeedMaps over a decade ago. We were getting involved in sponsoring concerts and music festivals and ended up covering a lot of Cypress Hill shows. I share a few stories of how much fun it was to work at WeedMaps, a couple Behind The Scenes stories about some Cypress Hill shows, and how B Real blamed me for ruining his 420 show. It ABSOLUTELY was not my fault.