Sign up to save your podcasts
Or
Share Caution: Retail Media Might Make You Lazy, with Eric Heller, formerly founder of Marketplace Ignition and Chief Knowledge Officer, Amazon COE at WPP
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Caution: Retail Media Might Make You Lazy, with Eric Heller, formerly founder of Marketplace Ignition and Chief Knowledge Officer, Amazon COE at WPP
In the early days at Marketplace Ignition, one of the first marketplace strategy consultancies, the question founder Eric Heller heard repeatedly from his biggest client was “What do I do next?” In some ways, very little has changed. Winning the algorithm requires constant attention, and the new shiny object of retail media should not obscure that fact. Eric, who sold Marketplace Ignition to Wunderman in 2017 and went on to become WPP’s Chief Knowledge Officer for their AMazon Center of Excellence, joined Rob and Peter to highlight the trends that are rapidly shaking the box of ecommerce, media, and omnichannel growth, and how brand execs must keep their eye on the ball.
View all episodes
By Digital Shelf Institute
4.9
6363 ratings
In the early days at Marketplace Ignition, one of the first marketplace strategy consultancies, the question founder Eric Heller heard repeatedly from his biggest client was “What do I do next?” In some ways, very little has changed. Winning the algorithm requires constant attention, and the new shiny object of retail media should not obscure that fact. Eric, who sold Marketplace Ignition to Wunderman in 2017 and went on to become WPP’s Chief Knowledge Officer for their AMazon Center of Excellence, joined Rob and Peter to highlight the trends that are rapidly shaking the box of ecommerce, media, and omnichannel growth, and how brand execs must keep their eye on the ball.
More shows like Unpacking the Digital Shelf
View all
The Art of Manliness
14,248 Listeners
Freakonomics Radio
32,260 Listeners
The Jason & Scot Show - E-Commerce And Retail News
275 Listeners
Behind the Numbers: an EMARKETER Podcast
123 Listeners
How I Built This with Guy Raz
30,223 Listeners
Ecommerce Braintrust
42 Listeners
Morning Brew Daily
2,968 Listeners
The Prof G Pod with Scott Galloway
5,312 Listeners
All-In with Chamath, Jason, Sacks & Friedberg
9,170 Listeners
The CPG Guys
116 Listeners
BRAVE COMMERCE
107 Listeners
The Artificial Intelligence Show
173 Listeners
The Commerce Collective Podcast
192 Listeners
Prof G Markets
1,127 Listeners
Retail Media Breakfast Club
8 Listeners