CBP 227: Converting Attendees into Cash-Pay Consults at a Busy Event

Imagine you’re at a busy event, and more than one potential client is waiting to talk with you. How can you juggle prospects in a way that makes the most of all your opportunities? This is a common problem for practice owners who choose to try some event marketing without a team at their disposal. The environment can be overwhelming, and the pressure to get attendees to sign up for a consult can sometimes lead you to sacrifice one sale for another. Fortunately, there are some simple strategies for converting attendees into cash-pay consults that can help you get the time you need with each prospect. In this podcast, you’ll hear me coaching one of my Mastermind members on how to manage the crowd at an upcoming event to maximize the number of scheduled consults for her mobile PT practice. You’ll hear tips on how to avoid feeling rushed, leveraging non-clinical help to speed up assessments, using virtual consultations for follow-up, discount strategies, and screening participants so you can invest your limited time wisely. This “highlight” is from a Q&A; call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our course: How to Generate New and Return Patients via Email in Just 15 Minutes a Week