CBP 224: Email strategies that bring patients back

Are you missing out on the easy sales that can come from people who already understand the incredible value of your cash-based services? Just because a patient has completed their full plan of care doesn’t mean they won’t have a need in the future—or that they don’t have a friend or family member you would be able to help. Yet many practice owners fail to tap into this ready pool of potential business! So in this episode, I explain some email strategies that can help keep your connections strong with discharged patients. You’ll hear about some options for maintaining a presence in your former patients’ inboxes, so you’ll be top of mind the next time symptoms surface or whenever they can refer someone to your practice. Whether automated efficiency or personal touch is your forte, I’ve got some tips for providing ongoing value and capitalizing on the prime period in which symptoms are likely to return following discharge.  This “highlight” is from a Q&A; call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our Masterclass: How to Generate New and Return Patients via Email in Just 15 Minutes a Week