There has been a plethora of exciting startups who are innovating on painful buying experiences while championing what has been popularly known as the direct to consumer model. Today we're fortunate enough to have one of the most exciting companies in the space Casper. Casper Co-Founder Philip Krim comes on the show to talk about building the company as well as how we can be thinking about this new category of ecommerce. These guys did over a million in revenue in their first month and have only grown since then so there is definitely a thing or two to be learned from their journey so far.