Own Your Business

Celebrity Panel: Leveling Up into Luxury


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You know the saying: It’s good to learn from your mistakes? 

I think it’s overrated. 

Yeah, sure, you should absolutely learn from what didn’t work so you can improve your chances of something else working in the future.

But it’s slow - and stressful - to go through life making mistakes. Why not learn from the mistakes others make? Let them screw up or screw around on the way to success.

You can observe what they’ve done from a distance and learn not just what DIDN’T work, but also what DID work.

This week, I’m sharing insights from a panel I hosted a few weeks ago as part of our Sway Mastermind promotion. It features a photographer, planner, videographer and DJ, all of whom have made it to places most wedding pros want to be: the elusive luxury space. 

If you’re looking to level up into luxury, this will fast-track your success.

If you’re already at those price points, well done. And you can STILL learn from others’ wins and losses, because it’s only getting harder and more complex to navigate the way forward in this coveted market.

Enjoy the episode. Lots to learn. I know I walked away with new insights.

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Own Your BusinessBy Sam Jacobson with Ideaction

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