In this episode of ABA On Call, Rick and Doug dissect the behavioral science behind app design, revealing how tech companies use variable reinforcement schedules to hijack user behavior and drive compulsive engagement. Drawing from core principles of behavior analysis, they explore how seemingly harmless interactions, such as likes, swipes, and notifications, are systematically engineered to reinforce usage patterns. The conversation moves beyond theory into the ethical minefield of digital design, especially its impact on children, teens, and vulnerable users. With examples ranging from red-dot alerts to algorithm-driven content loops, the hosts challenge behavior analysts to confront the weaponization of reinforcement and consider their role in advocating for more ethical technology.

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Show Notes:

A Wall Street Journal investigation