Guest: Edward Hughes, a coach at CEO Coaching International. Edward is a seasoned entrepreneur and business leader with two decades of experience as a CEO and three decades in senior leadership across Technology, Consumer Products, and Sporting Goods companies. He's also an Adjunct Professor at the University of California, Irvine, teaching General Management and Entrepreneurship in MBA and Executive MBA programs.

Quick Background: There's no one way to be an effective business leader. But the CEO's unique alchemy of personality, strategy, and vision has to inspire trust from employees at every level of the organization. If your employees don't believe in you, they won't be willing to follow you through the inevitable ups and downs on the way to Making BIG Happen.

On today's show Edward Hughes discusses his comprehensive leadership philosophy, which emphasizes building trust to drive success and foster a high-growth culture.

Guest: Saari Gardner, the Chief Experience Officer at CEO Coaching International. Saari is responsible for setting the client experience strategy, managing the client journey, and championing client impact.

Quick Background: While the title "Chief Experience Officer" is relatively new, the executive-level responsibilities that will fall on the CXO's desk are not. Before considering a costly new c-suite hire, your company needs to have a holistic understanding of how touchpoints with customers and employees fulfill needs and exceed expectations. Guided by the CEO's vision, a CXO can raise those standards, maintain consistency across every department, and build a powerful culture that will Make BIG Happen.

On today's show, Saari Gardner discusses the CXO's multifaceted responsibilities, from being a changemaker and a voice for the customer at the executive table to reducing internal friction that impacts customer satisfaction. Saari also highlights the link between employee experience and customer service excellence and how fostering a positive work environment translates into superior customer interactions. We also explore the strategic considerations for integrating a CXO into your company, including when to recognize the need for this role and how to measure its impact on your business's bottom line.

Guest: Randy Koch, a coach at CEO Coaching International. Randy drew on his 11 years of AI and Data experience to build CEO Coaching International's CEO AI Roadmap Product (AI Strategy for CEOs). He also leads AI Strategy Workshops with our clients and coaches.

Quick Background: The hype around AI is so BIG that many CEOs struggle to zero in on two-to-three specific, practical, and actionable applications. That's where our CEO AI Roadmap comes in. The combination of our proven best practices and cutting-edge analysis of the latest AI trends will help CEOs develop a comprehensive AI strategy that delivers BIG results.

On today's show, Randy Koch gives an overview of the process CEOs can use to build their own CEO AI Roadmaps, leverage AI to its full potential, and Make BIG Happen.

Guest: Mark Moses, CEO and Founding Partner of CEO Coaching International.

Overview: The 2024 Make BIG Happen Summit in Miami Beach, Florida is almost here! On April 26th and 27th, 400 of the BIGGEST and best business leaders from around the world will gather at the Fontainebleau Miami Beach Hotel to learn, to connect, and to get inspired to Make BIG Happen in their lives and businesses.

And, for the first time in the Summit's 10-year history, we're opening up registration for this one-of-a-kind event to CEOs, entrepreneurs, and executives outside of our coaching community.

On this special episode, Mark Moses discusses the Four Groundbreaking Event Themes that will define the 2024 Make BIG Happen Summit, our extraordinary lineup of speakers, and what he hopes attendees will take away from their time in Miami Beach.

Guest: Robert Glazer, the Founder and Chairman of the Board of global partner marketing agency Acceleration Partners. Robert is also a serial entrepreneur, an award-winning executive, a bestselling author, a keynote speaker, and the host of The Elevate Podcast.

Overview: Effective marketing is a constantly moving target. Today's hot engagement strategy will be copycatted by all of your competition tomorrow. "Old-fashioned" media like print and radio get rediscovered on the cheap ... until everyone else rediscovers them and drives up the cost of ad buys. In order to maintain a competitive marketing advantage, CEOs need to start looking for synergies and partnerships that can boost your brand's awareness, strengthen your appeal to niche customers, and Make BIG Happen.

On today's show, Robert Glazer discusses how partnership marketing works, action steps that CEOs can take to augment their current marketing strategies, and some of Robert's key learnings from building a fast-growing company.

Guest: Harold Brand, Chairman of the Board and CEO of CYBRA, a leader in the barcode and RFID technology space. Harold is a client of CEO Coaching International.

Overview: A good CEO understands his company's core competencies. A great CEO also understands his company's weaknesses. And the absolute best CEOs have the humility and long-term vision to get help shoring up those weaknesses so that they can Make BIG Happen.

On today's show, Harold Brand discusses how working with CEO Coaching International's Jim Weaver helped his technology firm grow into a sales and marketing juggernaut with over 2,700 customers worldwide.

Guest: Bruce Clay, founder and president of Bruce Clay Inc. (BCI), a leading search marketing company providing search engine optimization (SEO) services and consulting, pay-per-click (PPC) advertising management, content development, and social media marketing services.

Overview: Is your digital marketing plan stuck in "The Before Times?"

Post-pandemic, CEOs need to understand how to get maximum effort, creativity, and service from their marketing teams.

And as we head into the next iteration of the AI era, CEOs need to understand that tech is never a solution -- it's a tool that needs to be placed in the right hands, in service of clear objectives.

On today's show, Bruce Clay discusses how COVID and AI have accelerated digital marketing's evolution and how to tweak your marketing attack to keep Making BIG Happen.

Guest: K. Scott Crawford, Partner, New Business Development, Client Prioritization at Preferred CFO, a company that provides outsourced CFO and comptroller services to companies seeking to elevate financial strategy, overcome challenges, maximize profits, and accelerate growth.

Overview: Leveraging your company's financial data isn't just a numbers game. Without top talent and clearly defined roles for collecting, analyzing, and interpreting financial data, CEOs won't have the insight they need to track, measure, and manage KPIs to BIG.

On today's show, Scott Crawford discusses the CEO's role in the financial side of the business, the key players to assemble on your financial team, and the six essential financial tools every company needs.

Guest: Daniel Kim, VP of Product Development and Content at CEO Coaching International, where he oversees the creation of Making BIG Happen tools, methodologies, and skills. Dan also serves as a resource to coaches and clients for challenges related to finance, banking, M&A, PE/VC/IPO, industry benchmarks, and reporting issues. Previously, Dan was VP of Corporate Development at several firms and a head of research and technology analyst in the investment banking industry for 25 years.

Quick Background: Entrepreneurs and CEOs rarely love managing their business' finances as much as they love running their businesses. But leaders need to have comprehensive data at their fingertips and a team that can use that data to enhance the company's strategic planning and execution.

On today's show, Daniel Kim discusses the critical role of accurate financial data in Making BIG Happen, including real-world examples of how money management can either drive growth or unravel your company's culture.

Guest: Mike Morris, a Principal at Kettle Hole Partners, a company that helps you optimize your marketing results based on detailed tracking of the numbers. Previously, Mike headed up Customer Acquisition and Retention at Grasshopper, The Entrepreneur's Phone System, where he tripled the customer acquisition rate and doubled revenue in 3 years.

Overview: When a company falls short of its goals, sales and marketing teams tend to point fingers at each other. Sales complains that marketing isn't delivering enough qualified leads. Marketing complains that sales isn't closing enough leads. And perceptive CEOs see a significant misalignment that threatens to drag down profits.

On today's show, Mike Morris discusses structural and analytical strategies CEOs can use to keep sales and marketing focused on reaching your target customers and Making BIG Happen. Mike also uses his time at Grasshopper as a case study in identifying a sales niche and firing test bullets to identify new opportunities for growth.