In 2020, Karim Abed was the chief financial officer for a Texas-based home builder. The job paid well, he says, but he yearned to launch his own business and reconnect with his Egyptian heritage.

Fast forward to 2025, and that business is WYR, a men's apparel brand utilizing Giza cotton, the storied fabric, and small Egypt-based factories. The company is thriving.

Karim shares his story with host Eric Bandholz, addressing WYR's initial struggles, subsequent growth, and, yes, the benefits of Egyptian cotton and craftspeople.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/cfo-shifts-to-menswear-egyptian-roots

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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