Software itself is constantly being updated, but are some conventional approaches used by tech leaders also in need of an upgrade? David Heinemeier Hansson is the Co-owner & CTO of the software company 37signals, producer of the successful web services Basecamp and HEY. On this episode, David explains the forward-thinking methodologies that his company has successfully implemented, like championing prospective customers rather than current ones, enforcing a short six-week planning cycle, and placing a higher value on intuition over data.

Tune in to learn:

• About the “six-week cycle” approach to innovation at 37signals (6:50)
• Why 37signals creates “opinionated software” (26:55)
• About David’s reliance on intuition over data (33:40)
• Why David considers writing to be a crucial leadership skill (42:08)

IT Visionaries is brought to you by Salesforce. With Salesforce’s low-code app dev tools, you can be more efficient, more productive and save money by reducing development time by up to 90%. Get Salesforce’s Low-Code Playbook and increase time to value for your team and your customers. Download the free playbook today.

Mission.org is a media studio producing content for world-class clients. Learn more at mission.org.

-- 

Brightspot is the leading content management platform built for modern teams. Your content lifecycle - from ideation to archival - moves faster, handling any volume, variety, or velocity with ease. 

Unlike legacy platforms that demand heavy dev work and struggle with scale, Brightspot is user-friendly, endlessly customizable, and enterprise-ready. Think dynamic, modern experiences, shipped in minutes—not months. 

Trusted by some of the world’s leading tech organizations, Brightspot reduces total cost of ownership, boosts productivity, and gives you the governance, security, and performance your teams need. 

Visit brightspot.com/ITVisionaries to learn more.

---

This episode was produced by the team at Mission.org and brought to you by Brightspot.