Software itself is constantly being updated, but are some conventional approaches used by tech leaders also in need of an upgrade? David Heinemeier Hansson is the Co-owner & CTO of the software company 37signals, producer of the successful web services Basecamp and HEY. On this episode, David explains the forward-thinking methodologies that his company has successfully implemented, like championing prospective customers rather than current ones, enforcing a short six-week planning cycle, and placing a higher value on intuition over data.

Tune in to learn:

• About the “six-week cycle” approach to innovation at 37signals (6:50)
• Why 37signals creates “opinionated software” (26:55)
• About David’s reliance on intuition over data (33:40)
• Why David considers writing to be a crucial leadership skill (42:08)

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