The buzz: “Market like the year you are in!” (Gary Vaynerchuck).

The new customer journey is changing, but testing and planning remain key cornerstones for gauging your marketing and sales programs’ health.

The buzz: “Marketing to businesses is very different than marketing to individual consumers” (blog.hubspot.com).

The buzz: “Business-to-business vendors seem unaware that corporate purchasing decisions are made by human beings….” (sloanreview.mit.edu).

The buzz: “There is a big difference between a satisfied customer and a loyal customer” Shep Hyken. Your B2B business success can no longer rely on advertising alone.

The buzz: “There is a big difference between a satisfied customer and a loyal customer” Shep Hyken. Your B2B business success can no longer rely on advertising alone.

The buzz: “Increasing a company’s growth trajectory is rarely about discovering some brand-new strategy or tactic…it’s really about making better use of the resources you already have” (Mike Carroll, nutshell.com).

The buzz: “By 2020, every human is expected to generate 1.7 megabytes (of data) every second” (Andrew Zola). The new, modern customer requires a new approach to demand generation and revenue growth for B2B companies.

The buzz: “A new species of B2B buyer has arisen that is more connected, more impatient, more elusive, more impulsive, and more informed than its pre-millennium ancestors” (Joel York).

The buzz: “A new species of B2B buyer has arisen that is more connected, more impatient, more elusive, more impulsive, and more informed than its pre-millennium ancestors” (Joel York).

The buzz: “By 2020, customer experience will overtake price as a key product differentiator. Enterprises need to ramp up now to stay ahead of customer experience innovation” (Walker Research).