The buzz: “Finding new ways, more clever ways to interrupt people doesn’t work” (Seth Godin). Your customers and some prospects are talking to you. And many are talking about you (hopefully glowing).

The buzz: “Marketing is too important to be left to the marketing department” (David Packard). Marketing is at the heart of your business success. In fact, most aspects of your business depend on it.

The buzz: “The cloud does level the playing field” (Howard Dresner). Analytics used to be too complex and expensive for most small- to medium-size enterprises (SMEs).

The buzz: “Managers do things right. Leaders do the right thing” -Drucker- Social media is ubiquitous in the personal and professional spaces, and your company and your employees are expected to take part.

The buzz: “A good conversation always involves a certain amount of complaining. I like to bond over mutual hatreds and petty grievances.

The buzz: ask me if I care. When deciding whether to take the time to read your content, trust you and become loyal to your brand, your prospects and customers demand more than a catchy headline. Why? They’re busy and distracted.

The buzz: It’s not about you! At the heart of your SME’s Social Selling success is your ability to engage customers and prospects in their preferred digital spaces. How? Create a trusted personal brand using your expertise.

The buzz: Up close and personal. Business is becoming more personal.

The buzz- Measure twice, cut once. As a small business owner embracing the digital economy, you’re aware -or you are now!- that customers are increasingly researching and making purchase decisions online.

The buzz: Hello? Is anybody home? If consumers can’t find your business, products or services on the first page of a targeted Google keyword search, you simply “do not exist.