The buzz: "41% of corporate buyers or purchase influencers comes from the under-40 crow …About 80%of procurement committees are ....people at mid-career" (entrepreneur.com/article/310243). Today’s B2B buyer wears many hats and has many responsibilities.

The buzz: “Large enterprises spend millions of dollars to create brand identities…is the greatest real-life Jedi-mind trick of all….

The buzz: “Personalisation – it is not about first/last name. It’s about relevant content” (Dan Jak). Email is predicted to be used by more than 3B people worldwide by 2020, according to a 2016 study by Radicati Group.

The buzz: “Large enterprises spend millions of dollars to create brand identities…is the greatest real-life Jedi-mind trick of all….

The buzz: “Treating employees as a part of your team of ambassadors is so powerful" (theundercoverrecruiter.com). Your strongest asset in promoting your business is sitting at the desk next to you.

The buzz: “Humans are incredibly visual and powerful, moving images help us find meaning” (Dan Patterson).

“Producing video is too expensive for my SME.” “I’m not savvy with video technology and tools.” “It takes too much time.

The buzz: “Sales and marketing teams, in general, have always been known to have a beef with each other…Maybe that’s why 90% of the content created for sales by marketing is never used by sales.

The buzz: “Whether you’re a marketing veteran, or are brand new to the game, keeping on top of the latest technologies and tools available is a tough ask” (Chris Sheen).

The buzz: “An influencer promoting and amplifying your message, your brand, to their audience means credibility…additional reach...an outsized modifier to the conversion process (Rand Fishkin).

The buzz: “’Build it, and they will come’ only works in the movies. Social Media is a “built it”, nurture it, engage them, and them may come & stay” (Seth Godin). According to Mashable, in 2015 Google received over 100 billion searches every month.