I sit down with John Hawthorne, retired Christian university sociology professor and author of The Fearless Christian University, to unpack the troubling martyrdom narrative emerging around Charlie Kirk's assassination. 

We explore how Kirk is being weaponized as an icon by Christian nationalist ambassadors while everyday adherents struggle to make sense of senseless violence through familiar theological frameworks. John and I compare the Kirk situation to George Floyd—not as moral equivalents, but as examples of how viral footage of violent deaths gets absorbed into competing political narratives that say more about our fractured media ecosystem than the victims themselves. 

We dig into why evangelicals are particularly susceptible to martyrdom narratives (suffering must have divine purpose), how the attention economy incentivizes crisis merchants on both left and right, and why the complete breakdown of shared civic discourse leaves people feeling they have no choice but to retreat into their tribal identities. 

The conversation gets uncomfortably honest about how both sides manufacture heroes from tragedy, and why understanding the psychology of the adherents—our neighbors, family members, and clients—matters more than dissecting the cynical ambassadors orchestrating it all.

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