Fi was really inspired for us to do this episode, by a recent experience she had in Fortnum's, she shares that story and others as we dig into the importance of cherishing your clients and ways to do that for small and larger businesses. We talk about the importance of saying thank you and various ways to build and reward loyalty.

We'd love to start a Radical Revolution of Appreciation and hope you'll join us by finding some inspirational fodder in this conversation. We talk about the ways we've felt cherished by varying brands and people and the difference that makes the difference when it comes to that. We talk a little around how we can inadvertently miss a trick to cherish despite best efforts, and how to avoid a few common pitfalls when you really want to reward loyalty and engagement.

We really hope you enjoy this wide ranging conversation and, as ever, please please do let us know what you think on the blogs or by dropping us a line at [email protected] or [email protected]. As ever, thanks for listening.

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