Less is more. This is a value shared by both Lilah B. founder Cheryl Yannotti Foland and her company, a luxury, minimalistic collection of color that allows women to achieve a finished look with fewer products -- encouraging a movement to declutter, minimize and simplify. Cheryl joins Socialfly Co-Founders Stephanie Cartin and Courtney Spritzer for a conversation about her career, and describes her journey to success, including how, when building a company, everything takes longer, and more money than you think; the value of giving your team flexibility and not micromanaging; the challenge of bringing a business to life; finding balance, and feeling lucky; and, how Cheryl reinvented herself in a big way. Plus, a surprise!